Learn how commerce and marketing come together to transform shopping experiences with data-powered personalization — increasing conversion and building lifelong loyalty with customers.
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Supercharge Growth with Data Cloud for Unified Commerce
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, Director, Product Management, Salesforce
, GTM Product Marketing Manager, Salesforce
Role: Commerce, Service
Industry: Retail, Consumer Goods
Product: Agentforce Commerce, Agentforce
Topic: Customer Relationships
Session Level: Intermediate
Session Type: Theater
Session Summary: This session at Dreamforce focused on how unified commerce powered by Salesforce's Data Cloud and Commerce Cloud is transforming the customer experience by bridging physical and digital spaces, breaking down data silos, and personalizing every step of the buyer's journey. Key innovations such as AI-driven insights, real-time data activation, and seamless integrations with over 275 data sources enable businesses to deliver hyper-personalized shopping experiences and optimize merchant productivity. The session highlighted the importance of connected commerce, showcasing features like automated merchandising, personalized workflows, and unified reporting across channels, which help reduce total cost of ownership and enhance customer loyalty. Real-world examples, including a 10% increase in e-commerce sales driven by AI and data, demonstrated the tangible impact of leveraging Salesforce products like MuleSoft, Marketing Cloud, and Commerce Cloud in creating a unified commerce strategy.
Key Takeaways:
• Unified commerce powered by Data Cloud enables real-time personalization, seamless integration of data from over 275 sources, and AI-driven insights to enhance both shopper and merchant experiences.
• Salesforce's connected commerce solutions, including POS and OMS integrations, automated merchandising, and personalized workflows, help businesses reduce costs, improve operational efficiency, and deepen customer loyalty.
• Real-world successes, such as a 10% increase in e-commerce sales through AI and data insights, demonstrate the effectiveness of Salesforce's tools in driving revenue growth and delivering exceptional customer experiences.
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