The agentic era is here, but fragmented data holds businesses back. See how Data Cloud activates all your data to power Customer 360 apps, Agentforce, and real-time insights for intelligent action. Additional seating for this keynote will be available in the Metreon AMC, IMAX Theatre 16.
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Data Cloud Keynote: Activate Trusted Data Everywhere
, VP, Product Management, Salesforce
, Salesforce MVP & SVP, GM and Data Strategist, PeerNova
, Chief Data Officer, Salesforce
, EVP, Salesforce
, Head of Marketing Platforms, Meta
, Director, Data Engineering and Analytics, Meta
, VP, Data Cloud Product Marketing, Salesforce
, EVP of Product, Snowflake
Role: Marketing, IT Business Leader
Product: Data 360
Topic: Data Activation
Session Level: Beginner
Session Type: Keynote
Session Summary: The Salesforce session highlighted groundbreaking innovations in data management and AI-driven personalization, focusing on the evolution of Data Cloud into Data 360. Emphasis was placed on how Data 360 unifies fragmented data across systems, enabling personalized, real-time customer experiences and seamless data activation across platforms like Marketing Cloud and Sales Cloud. A key announcement was the introduction of Data 360 Clean Rooms, a secure and privacy-centric solution for collaborative data sharing and audience discovery among partners, built on Zero Copy technology. Real-world examples demonstrated significant operational efficiencies, with companies reducing martech platforms, improving campaign delivery, and achieving measurable business growth through AI and data harmonization.
Key Takeaways:
• Data 360's unified data capabilities empower companies to deliver personalized, real-time customer experiences while reducing inefficiencies caused by fragmented systems.
• The newly introduced Data 360 Clean Rooms enable secure, privacy-compliant collaboration with partners to unlock hidden audiences and drive targeted campaigns.
• Customer success stories showcased how Data 360 and Zero Copy technology reduced operational costs, enhanced marketing precision, and generated significant business outcomes, including millions in cost savings and improved lead attribution.
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