Discover how Agentforce uses structured, unstructured, and segment data as dynamic knowledge to power real-time, contextual experiences across service, marketing, and commerce.
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How Agentforce Thrives on Data Cloud’s Unified Intelligence
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, Product Management Director, Salesforce
, Director, Salesforce
Role: Architect, Developer
Product: Agentforce, Data 360
Topic: Agentic AI
Session Level: Intermediate
Session Type: Theater
Session Summary: This session introduced the rebranding of Data Cloud to Data 360, highlighting its role as the unified foundation for Agentforce by connecting structured and unstructured data to create actionable, contextual insights. Data 360 leverages groundbreaking zero-copy technology to integrate data from hyperscalers like Snowflake, Google BigQuery, and Databricks without duplication, breaking down silos and enabling seamless data activation. It harmonizes disparate data schemas into a consistent model, applies identity resolution, and powers predictive analytics and segmentation capabilities, all aimed at delivering hyper-personalized customer experiences. A live demo showcased how Data 360 enables Agentforce to provide contextual intelligence, operational efficiency, and frictionless customer interactions, such as resolving product recalls and recommending tailored products in real time.
Key Takeaways:
• Data 360 integrates structured and unstructured data from multiple sources, including hyperscalers, without duplication, using zero-copy technology to eliminate silos and enable real-time activation.
• The platform harmonizes data schemas, applies identity resolution, and powers predictive analytics, enabling businesses to create unified customer profiles and actionable insights.
• Agentforce, powered by Data 360, delivers hyper-personalized experiences by leveraging contextual intelligence from unified data, driving customer trust, operational efficiency, and loyalty.
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