Discover how Audata used Heroku and Agentforce to launch a global media platform, resolve 60% of support cases with AI, and fuel 50% revenue growth by saving on DevOps costs.
Dreamforce passes are going fast. Don’t miss the most valuable event in business. Register now.
Register to join Dreamforce in San Francisco, or stream it free on Salesforce+.
Dreamforce is almost here and passes are going fast. Don’t miss your last chance to save $400 by September 26.
Sessions
Explore Dreamforce 2025 sessions.
Browse 1,600+ sessions from 2025 by role, topic, or industry and get inspired for the innovation coming to Dreamforce 2026.
Audata Projects 50% Revenue Growth with Agentforce & Heroku
Required equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
, CEO, Audata
, Field CTO & Distinguished Architect, Salesforce/Heroku
Role: Developer, IT Business Leader
Industry: Media and Entertainment, Technology
Product: Heroku, Agentforce
Topic: Agentic AI
Session Level: Advanced
Session Type: Breakout
Session Summary: The session highlighted how Heroku, Salesforce, and Agentforce have been leveraged to drive innovation, scalability, and global expansion for a media SaaS company. The organization originally developed its product on Heroku to streamline prize management and audience engagement, which evolved into a robust platform for capturing actionable first-party data for broadcasters. By integrating Salesforce Sales Cloud, Service Cloud, and Revenue Cloud, the company enhanced enterprise security, streamlined quoting processes, and automated license provisioning, enabling faster time-to-market for new features. Furthermore, the implementation of Agentforce and Heroku Connect allowed for 24/7 multilingual support, seamless data synchronization, and an impressive 60% support case deflection, enabling entry into new markets like Europe and Latin America while maintaining high customer satisfaction and operational efficiency.
Key Takeaways:
• Heroku Connect facilitated seamless bidirectional data synchronization between Salesforce and external databases, allowing for optimized data usage and enhanced customer interaction.
• The integration of Agentforce with Heroku enabled 24/7 global support coverage, overcoming language and time zone barriers while maintaining high customer satisfaction scores.
• The adoption of Salesforce Revenue Cloud streamlined quoting and contract management processes, automating license provisioning and enabling rapid scalability into new markets.
Session Summary Feedback: Report a Concern
Available Now on Salesforce+: Watch now
