Learn how AT&T cut lead delivery from 48 hours to 15 minutes. See how it builds fast, scalable sales data systems for any industry, gaining insights and reducing manual work.
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AT&T Slashes Lead Delivery Time with Heroku and Salesforce
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, Head of Business Development and Client Relations, TDigital
, Product Technology Leader, AT&T
Role: Data Analyst, Developer, IT Business Leader
Industry: Communications
Product: Heroku, Agentforce 360 Platform
Topic: Productivity
Session Level: Intermediate
Session Type: Theater
Session Summary: This session highlighted the successful transformation of a national sales CRM system within 100 days using Salesforce and Heroku. The challenge stemmed from outdated processes, such as manual data management and delayed lead distribution, which hindered business continuity and vendor relationships. By leveraging Heroku for real-time data ingestion, visualization, and secure lead management, the solution reduced lead processing times from 16 days to just two hours, enabling proactive decision-making and improved morale among third-party vendors. The implementation also drove operational efficiencies, cutting costs and enhancing scalability, while focusing on simplicity, speed, and ease of use for all stakeholders involved in the sales process.
Key Takeaways:
• The Heroku-based solution allowed AT&T to scale lead processing from 16 days to two hours, drastically improving operational efficiency and decision-making speed.
• Real-time data visualization and lead distribution through Salesforce and Heroku enhanced vendor relationships and sales agent productivity, reducing friction in the sales process.
• The transformation prioritized security, scalability, and ease of use, enabling AT&T to save costs, retain vendors, and achieve faster time-to-market for their CRM solution.
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