Leverage self-service and automation with your channel for forecasting, warranty management, and rebate programs.
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Simplify Manufacturing Partner Sales, Service and Incentives
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, Senior Director, Product Management, Salesforce
, Director, Marketing Technology, Lippert
Role: Sales, Service
Industry: Automotive, Manufacturing
Product: Agentforce Manufacturing, Agentforce Sales
Session Level: Beginner
Session Type: Theater
Session Summary: The session focused on innovations within Salesforce’s Manufacturing Cloud and its related solutions, demonstrating how these tools simplify sales, service, and channel management for manufacturers. Key highlights included the introduction of Agentforce Manufacturing, which integrates data harmonization, intelligent automation, and enhanced self-service capabilities through Partner Cloud (formerly Experience Cloud). A customer case study showcased the transformation of a dealer portal into a unified and branded experience, leading to a 100% year-over-year increase in accessed invoices and a 52% reduction in invoice-related customer care inquiries. These advancements illustrate how Salesforce’s platforms are driving efficiency, improving customer satisfaction, and enabling manufacturers to deliver seamless, end-to-end digital experiences for their partners and customers.
Key Takeaways:
• Salesforce’s Manufacturing Cloud and Partner Cloud provide tools to harmonize data, streamline processes, and enhance self-service, enabling manufacturers to simplify complex workflows and improve dealer collaboration.
• A customer implemented a redesigned dealer portal using Salesforce Experience Cloud, which resulted in significant operational improvements, including a 52% reduction in invoice-related customer care inquiries and a 20% increase in online orders year-over-year.
• Future opportunities include leveraging AI and natural language processing to further automate warranty claims and enhance customer interactions, demonstrating Salesforce’s commitment to continuous innovation.
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