Learn from product leaders and customers how to scale your marketing team with AI agents that create, personalize, and optimize campaigns — and turn every channel into a two-way conversation.
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Marketing Keynote: Marketing That Sparks a Conversation
, Sr Director, Product Management, Salesforce
, VP, Product Management, Marketing Cloud, Salesforce
, SVP, Product Management, Marketing Cloud, Salesforce
, Sr Director of Product Marketing, Salesforce
, EVP & GM Marketing Cloud, Salesforce
, VP, Business Automation, Indeed
, Product Marketing Director, Salesforce
Role: Marketing
Product: Agentforce Marketing, Agentforce
Topic: Agentic AI
Session Level: Intermediate
Session Type: Keynote
Session Summary: The Dreamforce Marketing Keynote unveiled major innovations in Salesforce Marketing Cloud, led by the debut of Agentforce Marketing—a new platform enabling two-way, AI-assisted conversations across email, mobile, and web. Moving beyond one-way “Do Not Reply” marketing, Agentforce uses Salesforce Data 36O to drive personalized, data-powered campaigns that enhance targeting and customer experience. Managing over two trillion annual interactions, Salesforce emphasized how AI and real-time data create seamless marketing journeys. Live demos showcased Agentforce’s integration with Data36O, adaptive websites, and Slack, highlighting greater efficiency, optimized campaigns, and measurable impact—all without a major migration.
Key Takeaways:
• AgentForce Marketing revolutionizes customer engagement by enabling two-way, personalized conversations across channels, moving beyond traditional one-way marketing methods.
• Salesforce Data Cloud's unified profiles and real-time data empower marketers to create adaptive experiences, optimize campaigns, and make data-driven decisions effortlessly.
• New features like two-way email (available February), adaptive websites (available December), and paid media optimization (available now) provide tools to scale personalization and improve campaign performance.
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