Hear from product leaders and trailblazers on how to turn every channel into two-way conversations — powered by AI agents. See live demos and leave with three steps to get started.
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Transform Campaigns into Two-Way Conversations
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, Director, Product Marketing, Salesforce
, Director - Product Management, Salesforce
, CTO, Breitling
Role: Marketing
Product: Agentforce Marketing, Agentforce
Topic: Agentic AI
Session Level: Beginner
Session Type: Theater
Session Summary: This session at Dreamforce explored how Salesforce is revolutionizing marketing with AI-driven two-way conversations, focusing on adaptive websites and personalized customer engagement. By leveraging technologies such as Marketing Cloud and Agentforce, businesses can create hyper-personalized interactions across channels like web, email, and mobile, enabling brands to seamlessly engage with customers in real-time. A compelling demo showcased how AI can transform anonymous website visitors into engaged prospects by dynamically adapting content, streamlining product discovery, and facilitating offline interactions such as boutique appointments. The session emphasized the importance of high-quality, consolidated data and starting with small-scale implementations to drive meaningful results in customer engagement and loyalty.
Key Takeaways:
• AI-powered two-way conversations enable marketers to transform customer interactions from static campaigns into dynamic, personalized engagements across web, mobile, and email channels.
• Adaptive websites, powered by Salesforce's Agentforce, allow brands to hyper-personalize content for anonymous visitors, increasing engagement and conversion potential by addressing customer needs in real-time.
• High-quality, consolidated data is essential for effective AI implementations, and starting with small, focused use cases helps businesses innovate and scale customer engagement strategies effectively.
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