Discover how data, automation, and autonomous agents fuel the Agentic Enterprise era, transforming media and entertainment with smarter sales, deeper engagement, and efficient operations.
Dreamforce passes are going fast. Don’t miss the most valuable event in business. Register now.
Register to join Dreamforce in San Francisco, or stream it free on Salesforce+.
Dreamforce is almost here and passes are going fast. Don’t miss your last chance to save $400 by September 26.
Sessions
Explore Dreamforce 2025 sessions.
Browse 1,600+ sessions from 2025 by role, topic, or industry and get inspired for the innovation coming to Dreamforce 2026.
Media & Entertainment Keynote: Unlock Audience Value with AI
, AVP, Sales - Brazil, Salesforce
, Distinguished, Strategic SE, Salesforce
, GM and Head of Product Management, Industries, Media & Entertainment, Salesforce
, IT Director, Globo Comunicação e Participações
, SVP Sales, TMT, Salesforce
, VP, Technology, Nexstar Media
, Managing Editor, News UK
, Global Industry Strategist - Media, Entertainment & Sports, Salesforce
, Sr. Product Marketing Manager, Salesforce
, Senior Vice President of Technology – Converged Advertising and Linear Systems, Warner Bros. Discovery
, Principal Solution Engineer, Salesforce
Role: Sales, Service
Industry: Media and Entertainment
Product: Agentforce Media, Agentforce
Topic: Agentic AI
Session Level: Beginner
Session Type: Keynote
Session Summary: The session highlighted the transformative role of Salesforce's AI-driven solutions, such as Agentforce and Agentforce Media (former Media Cloud), in revolutionizing the media and entertainment industry. Attendees learned how these tools streamline processes like content creation, subscriber management, and advertising sales by automating manual tasks, integrating fragmented systems, and enhancing personalization. Agentforce was showcased as a game-changer, enabling faster and more efficient workflows—from reducing pitch-to-play timelines to optimizing ad sales and campaign strategies with actionable insights. Real-world examples from leading companies such as The Sun, Globo, Warner Bros & Nexstar, demonstrated how these innovations are driving growth, reducing churn, and delivering exceptional customer experiences by leveraging data, AI, and automation at scale.
Key Takeaways: Agentforce accelerates pitch-to-play workflows, reducing what previously took weeks or months to mere seconds, enabling media and entertainment companies to focus on creativity and strategy rather than repetitive tasks. Salesforce's pre-built AI agents, such as the ad proposal agent, simplify complex processes like ad sales, cutting response times from 28 days to minutes while improving ROI and campaign effectiveness Unified data models and AI-driven personalization in tools like Marketing Cloud and Agentforce Media (former Media Cloud) empower companies to deliver tailored, seamless customer experiences while reducing churn and driving revenue growth.
Session Summary Feedback: Report a Concern
Available Now on Salesforce+: Watch now
