Explore how AI and agents are transforming the shopper journey. Learn how top retailers leverage Salesforce innovations to boost revenue and strengthen customer relationships.
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Retail Keynote: Build Unbreakable Loyalty with Agentforce
, Chief Technology Officer, David Yurman Enterprises
, Principal Solution Engineer, Salesforce
, SVP Sales, Digital ICE, Salesforce
, Vice President, Solution Engineering, Salesforce
, CTO, Breitling
, Principal Solution Engineer, Salesforce
, Senior Director, Retail Industry Advisor, Salesforce
Role: Commerce, Marketing
Industry: Retail, Consumer Goods
Product: Agentforce Commerce, Agentforce Marketing
Topic: Agentic AI
Session Level: Beginner
Session Type: Keynote
Session Summary: The Salesforce retail keynote at Dreamforce 2023 highlighted the transformative power of AI and unified data in the retail industry, showcasing innovations like Data360, and Agentforce across marketing, commerce and service. Retailers were shown how AI-native shopping is reshaping customer journeys, with over 50% of product discovery now happening via large language models (LLMs) and 21% of global sales involving AI-driven interactions. Demonstrations illustrated how unified data platforms enable personalized, seamless customer experiences across channels, including conversational commerce, AI-powered marketing campaigns, and in-store interactions. The session also emphasized the importance of data consolidation and trust-building among employees to unlock the full potential of AI, with inspiring examples of retailers using Salesforce’s solutions to enhance customer engagement and operational efficiency while driving top-line and bottom-line growth.
Key Takeaways:
• AI-native shopping is now a reality, with over 50% of product discovery occurring through LLMs and 21% of global sales involving AI-driven processes, emphasizing the need for retailers to adapt quickly.
• Salesforce’s Data 360 and Agentforce solutions enable seamless, personalized customer experiences by unifying data across channels and empowering both customers and employees with real-time insights and tools.
• Retailers like Breitling and others have successfully integrated Salesforce solutions to transform their operations, demonstrating how AI and unified data can enhance customer loyalty, operational efficiency, and business outcomes.
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