Join CitNOW Group as they share how Auto360, powered by Agentforce Automotive, optimizes marketing, showroom and after-sales activities through faster growth and fewer systems.
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Creating Game-Changing Automotive Retail Experiences
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, CEO, CitNOW Group
, Senior Product Manager, CitNOW Group
, Global Automotive Industry Strategist, Salesforce
Role: Executive
Industry: Automotive
Product: Agentforce Automotive
Topic: Customer Relationships
Session Level: Beginner
Session Type: Theater
Session Summary: The session highlighted the transformative impact of Salesforce technology in the automotive retail industry, showcasing the Auto 360 platform as a comprehensive solution for improving customer experiences, operational efficiencies, and data integration. Attendees learned how Auto 360 leverages Salesforce products, including Marketing 360 and After Sales 360, to create seamless omnichannel customer journeys, reduce manual processes, and improve lead conversion rates. The platform's modular design supports tailored implementations, offering pre-built integrations and a single customer and vehicle view, which enhances loyalty and sales performance. Key statistics, such as a 40% reduction in campaign creation time and a 30% reduction in call times, underscored the efficiency gains and ROI achieved through these innovations, while AI and automation were emphasized as essential for staying competitive in the automotive sector.
Key Takeaways:
• The Auto 360 platform, built on Salesforce technology, provides a single customer and vehicle view, enabling seamless integration across marketing, sales, and after-sales processes while replacing multiple third-party applications.
• AI-driven automation in Marketing 360 has significantly streamlined campaign creation processes, reducing time by 40% and improving lead conversion through personalized and compliant customer journeys.
• After Sales 360 enhances customer retention by reducing call times by 30% and providing a frictionless self-service booking experience, meeting the growing demand for digital-first automotive solutions.
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