Hear from two women in martech who share inspiring stories of breaking barriers and owning their careers. Gain practical tips and motivation to lead with clarity, confidence, and heart.
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Breaking Barriers: Women Leading Bold MarTech Careers
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, Expert Marketing Cloud Consultant, Salesfive
, Director Marketing Automation & Experience, Skie
Role: Marketing
Product: Agentforce Marketing
Topic: Careers
Session Level: Beginner
Session Type: Theater
Session Summary: This session highlighted the inspiring journeys of two women in the Salesforce ecosystem who have built remarkable careers in marketing technology, emphasizing the importance of mentorship, community, and bold decision-making. Key themes included breaking barriers in male-dominated industries, leveraging Salesforce products like Marketing Cloud to drive innovation, and fostering a culture of continuous learning and community engagement. The speakers shared personal stories about overcoming challenges, such as relocating internationally and navigating new technologies like next-gen Marketing Cloud, while also emphasizing the significance of building credibility and confidence in leadership roles. Practical advice was provided on setting goals, embracing change, and advocating for oneself, all framed within the context of the supportive Salesforce ecosystem and the power of global connections fostered by events like Dreamforce.
Key Takeaways:
• Building a strong professional network through the Salesforce community, including user groups and global connections, is critical for career growth and innovation.
• Embracing bold moves, such as taking leadership roles or exploring new technologies like next-gen Marketing Cloud, helps overcome imposter syndrome and accelerates personal and professional development.
• Mentorship, both as a mentor and mentee, fosters growth, builds confidence, and creates lasting connections that support career advancement in the Salesforce ecosystem.
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