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Supercharge Account Engagement with Next-Gen Innovations
Discover how teams kick-start success using next-gen Marketing Cloud and Account Engagement, why convergence drives smarter marketing, and when to choose one platform over the other for each use case.
Required equipment: Please bring your own laptop to participate.
Objective 1: Learn how to run improved Marketing Cloud and Account Engagement in parallel for fast wins.
Objective 2: Discover why combining both Marketing Cloud Next and Account Engagement creates stronger, data-driven B2B marketing.
Objective 3: Determine when to select one platform based on campaign goals and use case.

, Expert Marketing Cloud Consultant, Salesfive

, CEO & Primary Consultant, Bamsoo

, Marketing Product Director, Sercante

Role: Marketing
Product: Agentforce Marketing, Data 360
Session Level: Intermediate
Session Type: Roundtable

Welcome to the Agentic Enterprise.