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Sessions

Explore sessions. Plan your Dreamforce.

Browse the full session catalog by role, industry, and product to design an agenda that works for you. Reserve your seat for hands-on trainings, certification exams, roundtables and more.

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Community Speaker

Reserved Seating

Live Stream

Video On Demand

Open List
  • All Sessions
All Sessions, 114 sessions
  • Yes
    Marketing
    Marketing
    Agentic AI
    Advanced
    Breakout
    All Sessions
    Construct a context layer that turns your agents into trustworthy teammates
    Build brand-specific evals to benchmark output quality
    See how agents can be a force multiplier for QA and catch brand drift before it ships
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    11:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Agents multiply campaign output, but when left ungoverned, brand risk skyrockets. Learn why Walmart, AWS, and Nordstrom trust Gradial agents, and see how AI governance becomes a force multiplier.
    Session Format: Breakout
    • Thursday, Sep 1711:30 AM - 12:10 PM PDT
      (6:30 PM - 7:10 PM GMT)
      Metreon AMC, L3, Theatre 9
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Video On Demand
    Understand why execution, not AI access, is the real bottleneck for enterprise marketing teams.
    Diagnose where marketing work stalls at the handoffs between disconnected systems.
    Evaluate how a governed execution layer cuts page creation from 10 hours to 30 minutes without replacing systems.
    Breakout
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone South
    Content Pavilion
    Video On Demand
    9:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Marketing teams aren't short on AI — they're short on execution. Learn why work stalls at the seams between systems and how AWS cut page creation from 10 hours to 30 minutes per page.
    Session Format: Breakout
    • Thursday, Sep 179:30 AM - 10:10 AM PDT
      (4:30 PM - 5:10 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 7
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Sales
    Manufacturing
    Technology
    Marketing
    Sales
    Customer Relationships
    Beginner
    Theater
    All Sessions
    See how Partner Cloud ties co-branded MDF spend to closed-won revenue, bringing rigor to indirect channels.
    Understand how Agentforce handles partner MDF requests, promos, and questions on demand and keeps partners on-brand.
    See how real-time and deal-level visibility across the full partner lifecycle contributes to clearer ROI.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone South
    Content Pavilion
    9:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    See how bringing partner selling and marketing into one single platform drives more pipeline and more consistent partner growth, and how Partner Cloud offers visibility on ROI across the lifecycle.
    Session Format: Theater
    • Thursday, Sep 179:30 AM - 9:50 AM PDT
      (4:30 PM - 4:50 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 8
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    IT Business Leader
    Media and Entertainment
    Marketing
    Data 360
    Agentic AI
    Intermediate
    Theater
    All Sessions
    Learn how to unify fan data with Data 360 to power personalized engagement across every touchpoint.
    Discover how Agentforce helps deliver faster, smarter fan service at scale — without losing the human touch.
    Explore how a connected Salesforce operating system powers fan-first growth across tickets, retail, hospitality, and more.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone West, Level 2
    Moscone West
    11:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    See how AI is reshaping the next era of sports fan engagement. Hear from AC Milan on how agents help teams act faster, remove tedious work, and turn fan moments into smarter action.
    Session Format: Theater
    • Wednesday, Sep 1611:30 AM - 11:50 AM PDT
      (6:30 PM - 6:50 PM GMT)
      Moscone West, L2, Learning Lab Theater B
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Learn how agents connect your marketing vision to every campaign, budget, and outcome.
    Discover how to autonomously generate personalized, on-brand content across every channel.
    See how agents orchestrate and optimize campaigns end-to-end from a simple set of goals.
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    Tuesday, Sep 15
    2:00 p.m. Tuesday, Sep 15
    Set the vision. Scale the content. Activate everywhere. See how agents execute your full marketing lifecycle autonomously so you can focus on what matters most.
    Session Format: Breakout
    • Tuesday, Sep 152:30 PM - 3:10 PM PDT
      (9:30 PM - 10:10 PM GMT)
      Metreon AMC, L3, Theatre 7
      FIRST COME FIRST SEATED
  • Yes
    Commerce
    Marketing
    Retail
    Consumer Goods
    Commerce
    Data 360
    Agentic AI
    Beginner
    Roundtable
    All Sessions
    Identify where AI agents drive the most impact across the shopper funnel, from discovery to post-purchase loyalty.
    Evaluate agentic AI strategies that improve customer engagement and conversion.
    Exchange peer insights with retail practitioners actively navigating the shift to agentic AI and leave with actionable ideas.
    Roundtable
    Community Speaker Icon
    Reserved seating Icon
    Important: By selecting “Schedule” you are reserving a seat. Please show up 5 mins prior to the session or we will release your seat. If a session is full, you still can join the walk-up line onsite.
    Visible
    InterContinental
    Community Speaker
    9:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Explore how GenAI is reshaping the shopper funnel. Share your experiences and insights on leveraging GenAI and discover new strategies to increase customer engagement and conversions.
    Session Format: Roundtable
    • Thursday, Sep 179:00 AM - 10:00 AM PDT
      (4:00 PM - 5:00 PM GMT)
      InterCon, L5, InterCon Ballroom C, Roundtable 10
      RESERVED SEATING
  • Yes
    Marketing
    IT Business Leader
    Professional Services
    Technology
    Marketing
    Data 360
    Agentic AI
    Intermediate
    Theater
    All Sessions
    Connect Salesforce audience intelligence, content creation, and performance data into a continuous optimization loop.
    Learn how campaign results can improve the next round of content without disrupting existing Marketing Cloud workflows.
    Learn to scale enterprise teams, improving content systems while maintaining brand governance, compliance, and control.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    9:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    See how Typeface and Salesforce connect content, audience data, activation, and performance signals into a governed loop that learns from every campaign and improves what gets created next.
    Session Format: Theater
    • Thursday, Sep 179:30 AM - 9:50 AM PDT
      (4:30 PM - 4:50 PM GMT)
      Moscone North, LL, Campground, Industry Pavilion
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Executive
    Financial Services
    Marketing
    Data 360
    Data Activation
    Intermediate
    Breakout
    All Sessions
    Learn how to unify member data and predictions to power real-time cross-sell across channels.
    Understand how real-time decisioning drives personalized experiences in web, email, and contact centers.
    Discover how integrated measurement and AI-driven insights accelerate cross-sell growth at scale.
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    Tuesday, Sep 15
    8:00 a.m. Tuesday, Sep 15
    How Gerber Life connected data, AI-powered decisioning, and multiple clouds to orchestrate personalized experiences across five product lines — in less than a year.
    Session Format: Breakout
    • Tuesday, Sep 158:30 AM - 9:10 AM PDT
      (3:30 PM - 4:10 PM GMT)
      Metreon AMC, L3, Theatre 9
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Executive
    Education
    Education
    Marketing
    Beginner
    Breakout
    All Sessions
    Learn how to unify fragmented legacy tools on Salesforce to surface real-time data and drive mission outcomes.
    See how to scale a lean marketing team across multiple locations without losing the personal touch.
    Discover how to use AI-powered automation to build intentional, data-backed constituent journeys that earn community trust.
    Breakout
    Community Speaker Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    W Hotel
    Community Speaker
    Tuesday, Sep 15
    1:00 p.m. Tuesday, Sep 15
    See how Harmony Public Schools scales personalized, AI-driven constituent journeys across over 60 locations on Salesforce – unifying data, automating outreach, and building trust with a lean team.
    Session Format: Breakout
    • Tuesday, Sep 151:00 PM - 1:40 PM PDT
      (8:00 PM - 8:40 PM GMT)
      W Hotel, L2, Industry Room
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Operations
    Marketing
    Slack
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Learn how to query cross-channel performance data instantly using natural language.
    Act on marketing insights in real time without leaving Marketing Intelligence or Slack.
    Simplify how you analyze marketing performance and cut through dashboard clutter.
    Breakout
    Community Speaker Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone West, Level 2
    Moscone West
    Community Speaker
    2:00 p.m. Wednesday, Sep 16
    12:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    See how Marketing Intelligence unifies cross-channel performance, grounds AI in trusted marketing context, and delivers insights and actions wherever marketers already work.
    Session Format: Breakout
    • Wednesday, Sep 162:30 PM - 3:10 PM PDT
      (9:30 PM - 10:10 PM GMT)
      Moscone West, L2, Room 2024
      FIRST COME FIRST SEATED
    • Thursday, Sep 1712:30 PM - 1:10 PM PDT
      (7:30 PM - 8:10 PM GMT)
      Moscone West, L2, Room 2024
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Agentic AI
    Beginner
    Breakout
    All Sessions
    Video On Demand
    Unpack autonomous marketing — see how the Marketing Goals Agent works with the Content Agent to execute end-to-end campaigns.
    Discover how campaign briefs give the Marketing Goals Agent the strategic context it needs to act independently.
    Learn how campaign arbitration works and how marketers stay in the loop via snapshots and forecasts in the Command Center.
    Breakout
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone South
    Content Pavilion
    Video On Demand
    1:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    What if your campaigns ran themselves? The Marketing Goals Agent sets a new bar for autonomous execution — marketers define the campaign strategy and the agent handles the rest. See it in action.
    Session Format: Breakout
    • Thursday, Sep 171:30 PM - 2:10 PM PDT
      (8:30 PM - 9:10 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Sales
    Healthcare and Life Sciences
    Life Sciences
    Artificial Intelligence
    Intermediate
    Theater
    All Sessions
    Identify how AI grounded in MedTech data (rather than generic AI) helps commercial teams surface opportunities.
    Explain how AI-driven insights into healthcare provider and market context enable more relevant customer conversations.
    Understand the data, workflows, and team habits that turn AI-generated insights into more informed customer interactions.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    Tuesday, Sep 15
    1:00 p.m. Tuesday, Sep 15
    Not all AI is equal. Find out how AI grounded in real MedTech data helps commercial teams target smarter, engage providers better, and get solutions to patients faster.
    Session Format: Theater
    • Tuesday, Sep 151:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone North, LL, Campground, Industry Pavilion
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Agentic AI
    Intermediate
    Theater
    All Sessions
    Video On Demand
    Learn about the Marketing Cloud RCS offering and how it can help you better connect with your customers.
    See real-world use cases that drive the highest ROI for RCS.
    Discover the latest RCS innovations and what’s coming next.
    Theater
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    Moscone West, Level 2
    Moscone West
    Video On Demand
    1:00 p.m. Wednesday, Sep 16
    11:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Learn how RCS — with verified sender identity, rich media, and native, two-way conversations — unlocks better engagement and conversion.
    Session Format: Theater
    • Wednesday, Sep 1611:30 AM - 11:50 AM PDT
      (6:30 PM - 6:50 PM GMT)
      Moscone North, LL, Campground, Theater 3
      FIRST COME FIRST SEATED
    • Wednesday, Sep 161:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone West, L2, Learning Lab Theater B
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Service
    Communications
    Technology
    Communications
    Agentforce
    Agentic AI
    Intermediate
    Theater
    All Sessions
    Inspect it: discover how to de-risk AI-generated email by catching deliverability and rendering issues before you hit send.
    Send it: keep two-way omnichannel messaging in Salesforce records, triggered by agents or humans.
    Extend it: extend journeys beyond email/SMS to WhatsApp, RCS, KKT, WeChat, Viber, and more.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone West, Level 3
    Moscone West
    4:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    As AI scales customer interactions, communication risks grow. Learn to build a trusted engagement layer for AI-generated messaging in Salesforce to ensure conversations land every time.
    Session Format: Theater
    • Wednesday, Sep 164:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone West, L3, Theater 17
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    CRM Analytics
    Agentic AI
    Beginner
    Theater
    All Sessions
    Learn how CRM, customer data, automation, AI, and agents connect physical and digital journeys.
    Understand how AI-powered experiences reduce friction and make customer interactions feel effortless.
    Discover how connected journeys strengthen relationships and create measurable business value.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone West, Level 3
    Moscone West
    2:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Explore how Brazil’s largest media company combines CRM, data, and AI agents to turn millions of audience interactions into lasting relationships.
    Session Format: Theater
    • Thursday, Sep 172:30 PM - 2:50 PM PDT
      (9:30 PM - 9:50 PM GMT)
      Moscone West, L3, Theater 17
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Data 360
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Learn how Contentful complements your existing Salesforce stack, and understand how structured content powers every marketing experience.
    Hear how a real customer's team, not a hypothetical, uses Contentful from day to day.
    See how fast a real opportunity becomes real, governed content, at scale.
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone South
    Content Pavilion
    9:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Learn how marketers can scale productivity with reusable, governed content and experiences for people and AI agents.
    Session Format: Breakout
    • Wednesday, Sep 169:00 AM - 9:40 AM PDT
      (4:00 PM - 4:40 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 1
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Agentic AI
    Beginner
    Breakout
    All Sessions
    Discover how frontier CMOs unlock breakthrough gains in marketing speed, scale, and performance with AI.
    Unleash human creativity and AI agents to turn bold ideas into market impact at unprecedented speed.
    Leave with a blueprint to move beyond AI experiments and deliver measurable business impact.
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    11:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    A playbook for the AI-native marketing org: how CMOs embed agents, where teams focus, what's missing, and how to avoid burning tokens with no ROI to show for it.
    Session Format: Breakout
    • Wednesday, Sep 1611:00 AM - 11:40 AM PDT
      (6:00 PM - 6:40 PM GMT)
      Metreon AMC, L3, Theatre 10
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Agentic AI
    Beginner
    Roundtable
    All Sessions
    Identify where agents can solve meaningful marketing challenges today.
    Assess the data, workflow, and operating-model readiness each agentic use case requires.
    Build a phased business case that connects an achievable first win to broader agentic transformation.
    Roundtable
    Reserved seating Icon
    Important: By selecting “Schedule” you are reserving a seat. Please show up 5 mins prior to the session or we will release your seat. If a session is full, you still can join the walk-up line onsite.
    Visible
    InterContinental
    2:00 p.m. Wednesday, Sep 16
    2:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    You’re being asked to deliver agentic marketing, but still have campaign, data, and workflow challenges to solve first. Learn where agents help and how to build the business case and path forward.
    Session Format: Roundtable
    • Wednesday, Sep 162:30 PM - 3:30 PM PDT
      (9:30 PM - 10:30 PM GMT)
      InterCon, L5, InterCon Ballroom A, Roundtable 7
      RESERVED SEATING
    • Thursday, Sep 172:30 PM - 3:30 PM PDT
      (9:30 PM - 10:30 PM GMT)
      InterCon, L5, InterCon Ballroom A, Roundtable 7
      RESERVED SEATING
  • Yes
    Marketing
    Executive
    Retail
    Marketing
    Data 360
    Customer Relationships
    Intermediate
    Roundtable
    All Sessions
    Learn why points alone aren't enough: emotional connection and experience drive lasting loyalty.
    Discover how respecting privacy and offering real value unlocks rich, zero-party customer data.
    See why unifying customer data today is the foundation for real-time, AI-driven loyalty.
    Roundtable
    Community Speaker Icon
    Reserved seating Icon
    Important: By selecting “Schedule” you are reserving a seat. Please show up 5 mins prior to the session or we will release your seat. If a session is full, you still can join the walk-up line onsite.
    Visible
    InterContinental
    Community Speaker
    2:00 p.m. Wednesday, Sep 16
    3:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    Join retail marketing and loyalty leaders for a candid conversation on growing loyalty programs, personalizing at scale, and making Data 360 and Agentforce Marketing work together.
    Session Format: Roundtable
    • Wednesday, Sep 162:30 PM - 3:30 PM PDT
      (9:30 PM - 10:30 PM GMT)
      InterCon, L3, Union Square, Roundtable 5
      RESERVED SEATING
    • Thursday, Sep 173:00 PM - 4:00 PM PDT
      (10:00 PM - 11:00 PM GMT)
      InterCon, L5, InterCon Ballroom A, Roundtable 8
      RESERVED SEATING
  • Yes
    Marketing
    IT Business Leader
    Media and Entertainment
    Informatica
    Data 360
    Agentic AI
    Intermediate
    Roundtable
    All Sessions
    Please bring your own laptop to participate.
    Show that trust in fan data is the foundation AI and engagement need to succeed.
    Move fan data from fragmented and siloed to one, unified, 360° view: Data 360.
    Turn unified data into action using AI agents that drive engagement and revenue.
    Roundtable
    Community Speaker Icon
    Reserved seating Icon
    Important: By selecting “Schedule” you are reserving a seat. Please show up 5 mins prior to the session or we will release your seat. If a session is full, you still can join the walk-up line onsite.
    Visible
    InterContinental
    Community Speaker
    4:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    AI in sports wins with unified, trusted data. Hear how Data 360 and Informatica can help sports organizations connect fan data, power personalization, and increase revenue through marketing.
    Required equipment: Please bring your own laptop to participate.
    Session Format: Roundtable
    • Wednesday, Sep 164:00 PM - 5:00 PM PDT
      (11:00 PM - 12:00 AM GMT)
      InterCon, L5, Fremont, Roundtable 11
      RESERVED SEATING
  • Yes
    Marketing
    Qualified
    Agentic AI
    Beginner
    Roundtable
    All Sessions
    Learn how to map your inbound lead sources and identify where conversion is strongest and weakest.
    Understand what's driving hesitation around AI adoption in your sales and marketing teams, and how peers are approaching it.
    Leave with a worksheet to calculate your inbound lead conversion rates and pinpoint where an AI SDR agent could create the most opportunity.
    Roundtable
    Reserved seating Icon
    Important: By selecting “Schedule” you are reserving a seat. Please show up 5 mins prior to the session or we will release your seat. If a session is full, you still can join the walk-up line onsite.
    Visible
    InterContinental
    2:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Bring your inbound metrics, like lead volume and conversion rates, and build a live ROI worksheet for AI SDR agent impact. Walk away knowing the bottom-line effect on your pipeline.
    Session Format: Roundtable
    • Wednesday, Sep 162:30 PM - 3:30 PM PDT
      (9:30 PM - 10:30 PM GMT)
      InterCon, L5, InterCon Ballroom C, Roundtable 9
      RESERVED SEATING
  • Yes
    Marketing
    Slack
    Careers
    Beginner
    Theater
    All Sessions
    Video On Demand
    Learn how anyone can contribute meaningfully to the Salesforce ecosystem, regardless of experience level.
    Explore ways to share your voice through the Trailblazer Community, user groups, Slack, LinkedIn, and other channels.
    Discover how giving back to the Salesforce community can create opportunities for personal and professional growth.
    Theater
    Community Speaker Icon
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone West, Level 2
    Moscone West
    Community Speaker
    Video On Demand
    3:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Discover how to build confidence, relationships, and opportunities through the Trailblazer community — and leave with a personal brand growth plan to act on.
    Session Format: Theater
    • Thursday, Sep 173:00 PM - 3:20 PM PDT
      (10:00 PM - 10:20 PM GMT)
      Moscone West, L2, Trailblazer Theater
      FIRST COME FIRST SEATED
  • Yes
    Commerce
    Marketing
    Commerce
    Agentforce
    Integration
    Beginner
    Theater
    All Sessions
    See Bynder turn one primary asset into thousands of market-ready variations in minutes, not weeks.
    Discover how Bynder dramatically cuts agency post-production costs at scale.
    Learn how Bynder connects that content natively to Commerce Cloud, driving more conversions.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    Tuesday, Sep 15
    4:00 p.m. Tuesday, Sep 15
    See how Bynder's AI automatically swaps backgrounds, crops, and generates swatches, turning one master asset into thousands of market-ready variations for Commerce Cloud.
    Session Format: Theater
    • Tuesday, Sep 154:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone North, LL, Campground, Industry Pavilion
      FIRST COME FIRST SEATED
  • Yes
    Commerce
    Marketing
    Commerce
    Agentforce
    Integration
    Beginner
    Theater
    All Sessions
    See Bynder turn one primary asset into thousands of market-ready variations in minutes, not weeks.
    Discover how Bynder dramatically cuts agency post-production costs at scale.
    Learn how Bynder connects that content natively to Commerce Cloud, driving more conversions.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    12:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    See how Bynder's AI automatically swaps backgrounds, crops, and generates swatches, turning one master asset into thousands of market-ready variations for Commerce Cloud.
    Session Format: Theater
    • Thursday, Sep 1712:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone North, LL, Campground, Industry Pavilion
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Nonprofit
    Thought Leadership
    Beginner
    Theater
    All Sessions
    Video On Demand
    Theater
    Live Session Audio Icon
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    Agentic Theater
    Video On Demand
    Live Stream
    Tuesday, Sep 15
    3:00 p.m. Tuesday, Sep 15
    Every AI system relies on a human layer, and it’s usually left to chance. The last decade of consumer tech showed us the cost. Designing for it makes AI faster and improves outcomes for people.
    Session Format: Theater
    • Tuesday, Sep 153:00 PM - 3:30 PM PDT
      (10:00 PM - 10:30 PM GMT)
      Moscone North, LL, Campground, Agentic Theater
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Agentic AI
    Beginner
    Roundtable
    All Sessions
    Please bring your own laptop to participate.
    Learn how to turn email, WhatsApp, SMS, and RCS into conversational channels.
    Identify key use cases by hearing real-world use cases from marketing leaders around the globe.
    Take away tactics you can use to turn your own outbound campaigns into conversational conversations.
    Roundtable
    Reserved seating Icon
    Important: By selecting “Schedule” you are reserving a seat. Please show up 5 mins prior to the session or we will release your seat. If a session is full, you still can join the walk-up line onsite.
    Visible
    InterContinental
    Tuesday, Sep 15
    4:00 p.m. Tuesday, Sep 15
    Join a peer-led discussion where global marketing leaders share real-world use cases for conversational WhatsApp, SMS, RCS, and email to turn one-way campaigns into conversational experiences.
    Required equipment: Please bring your own laptop to participate.
    Session Format: Roundtable
    • Tuesday, Sep 154:00 PM - 5:00 PM PDT
      (11:00 PM - 12:00 AM GMT)
      InterCon, L5, InterCon Ballroom A, Roundtable 8
      RESERVED SEATING
  • Yes
    Marketing
    Service
    Retail
    Consumer Goods
    Marketing
    Service
    Agentic AI
    Intermediate
    Theater
    All Sessions
    Learn how one conglomerate unified four brands on a single Marketing Cloud stack and the sequencing that made it work.
    See what real-time personalisation, WhatsApp, and paid media look like when Marketing, Service, and Commerce share data.
    Understand the honest trade-offs and hard decisions behind a full cross-cloud, multi-brand deployment at scale.
    Theater
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    Campground
    Moscone North
    Community Speaker
    2:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    How a leading retailer connected Data 360, Marketing, Service, and Commerce to spot buyer intent live, delivering a 5.5% lead conversion lift and 1.2 million personalized experiences. Plus, live demo.
    Session Format: Theater
    • Wednesday, Sep 162:00 PM - 2:20 PM PDT
      (9:00 PM - 9:20 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    IT Business Leader
    Technology
    Informatica
    Data 360
    Data Activation
    Intermediate
    Theater
    All Sessions
    Build a 360-degree view: Learn how Informatica MDM and Data 360 build AI-ready profiles for deep personalization.
    Automate engagement: Leverage Data 360 and Marketing Cloud to transition to automated journeys that reduce churn.
    Unify multichannel delivery: Connect Data 360 and Marketing Cloud for seamless in-product and external experiences.
    Theater
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    Visible
    Yes
    Moscone West, Level 3
    Moscone West
    11:00 a.m. Thursday, Sep 17
    Tuesday, Sep 15
    3:00 p.m. Tuesday, Sep 15
    Thursday, Sep 17
    Learn how Informatica's Odyssey Program uses AI, MDM, Data 360 and Marketing Cloud to automate and personalize the customer journey at scale, reducing churn and boosting customer satisfaction.
    Session Format: Theater
    • Tuesday, Sep 153:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone West, L3, Learning Lab Theater D
      FIRST COME FIRST SEATED
    • Thursday, Sep 1711:30 AM - 11:50 AM PDT
      (6:30 PM - 6:50 PM GMT)
      Moscone West, L3, Learning Lab Theater D
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Architect
    Automotive
    Manufacturing
    Marketing
    Data 360
    Data Activation
    Beginner
    Breakout
    All Sessions
    Learn how enterprises govern data to enable trusted, compliant AI at scale.
    See how connected data powers real-time AI-driven decisions and experiences.
    Discover how unified data delivers predictive insights and personalized engagement.
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    4:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Explore how leading enterprises govern, orchestrate, and activate data for AI agents — from zero-copy federation in regulated industries to predictive models for marketers.
    Session Format: Breakout
    • Wednesday, Sep 164:00 PM - 4:40 PM PDT
      (11:00 PM - 11:40 PM GMT)
      Metreon AMC, L3, Theatre 10
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Agentic AI
    Beginner
    Theater
    All Sessions
    See how marketers can deliver personalized, on-brand experiences at scale across every market, audience, and channel from a single source of truth.
    Learn why structured content is the foundation that makes all content discoverable and usable by Agents.
    See how Contentful’s intelligent content platform can accelerate your team’s productivity with native AI for content creation and translations, built-in workflows, and guardrails.
    Theater
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    Campground
    Moscone North
    Tuesday, Sep 15
    4:00 p.m. Tuesday, Sep 15
    Learn how marketers can scale productivity and revenue with reusable, governed content and experiences across channels, markets, audiences, and AI agents.
    Session Format: Theater
    • Tuesday, Sep 154:30 PM - 4:50 PM PDT
      (11:30 PM - 11:50 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Qualified
    Agentic AI
    Beginner
    Theater
    All Sessions
    Discover how Asana built and branded an AI SDR Agent to engage and qualify inbound prospects at scale.
    Learn the specific use cases Asana deployed to convert marketing leads into measurable pipeline.
    Understand the real-world results Asana achieved and how to apply those insights to your pipeline strategy.
    Theater
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    Visible
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    Moscone West, Level 2
    Moscone West
    1:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    See how Asana uses an AI SDR to engage, qualify, and convert inbound prospects into pipeline at scale. Hear directly from Asana on how the team built it, its use cases, and the results they're seeing.
    Session Format: Theater
    • Wednesday, Sep 161:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone West, L2, Learning Lab Theater B
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Service
    Marketing
    Service
    Agentic AI
    Intermediate
    Roundtable
    All Sessions
    Explore how AI agents deliver HR support directly in Slack and Microsoft Teams.
    Identify HR requests AI can resolve and when complex needs should be routed to HR teams.
    Learn how peers are using AI to simplify employee support and improve the HR experience.
    Roundtable
    Reserved seating Icon
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    Visible
    InterContinental
    8:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Drive employee engagement for critical HR services using AI. Join this roundtable to see how combining agents with tools like Slack and MS Teams empower employees to solve requests instantly.
    Session Format: Roundtable
    • Wednesday, Sep 168:30 AM - 9:30 AM PDT
      (3:30 PM - 4:30 PM GMT)
      InterCon, L3, Union Square, Roundtable 5
      RESERVED SEATING
  • Yes
    Marketing
    Executive
    Financial Services
    Marketing
    Data 360
    Data Activation
    Beginner
    Breakout
    All Sessions
    Learn how to unify member data while maintaining strict regulatory governance and data security.
    Evaluate methods for scaling Financial Services marketing and personalization strategy.
    Assess the benefits of transitioning from manual campaign processes to an automated, data-driven vision.
    Breakout
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    Visible
    Yes
    Metreon AMC
    Tuesday, Sep 15
    2:00 p.m. Tuesday, Sep 15
    Learn how financial firms build compliant, personalized marketing programs. Executives share real-world strategies for unifying member data and scaling engagement within a secure martech foundation.
    Session Format: Breakout
    • Tuesday, Sep 152:30 PM - 3:10 PM PDT
      (9:30 PM - 10:10 PM GMT)
      Metreon AMC, L3, Theatre 11
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Data Analyst
    Travel, Transportation, and Hospitality
    Marketing
    Data 360
    Data Activation
    Intermediate
    Roundtable
    All Sessions
    Roundtable
    Community Speaker Icon
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    InterContinental
    Community Speaker
    2:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    See how to improve your messaging with Agentforce, Marketing Cloud Next, and Data 360 — then discuss precise segmentation, automated workflows, and personalized messaging.
    Session Format: Roundtable
    • Wednesday, Sep 162:30 PM - 3:30 PM PDT
      (9:30 PM - 10:30 PM GMT)
      InterCon, L4, Telegraph Hill
      RESERVED SEATING
  • Yes
    Marketing
    Manufacturing
    Marketing
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Discover how Flow Orchestration unifies every customer interaction on one canvas to automate seamless, connected journeys.
    Explore real-world use cases of Flow Orchestration delivering the right action, at the right moment, for every customer.
    Preview what's next on the Flow roadmap and how innovations ahead will shape the future of customer experiences.
    Breakout
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    Visible
    Yes
    Moscone South
    Content Pavilion
    1:00 p.m. Wednesday, Sep 16
    3:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    From B2C customer experiences to B2B buyer journeys, Flow Orchestration unifies every interaction on one canvas: automating the right action, at the right moment, every time.
    Session Format: Breakout
    • Wednesday, Sep 161:30 PM - 2:10 PM PDT
      (8:30 PM - 9:10 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 2
      FIRST COME FIRST SEATED
    • Wednesday, Sep 163:00 PM - 3:40 PM PDT
      (10:00 PM - 10:40 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 1
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Agentic AI
    Intermediate
    Theater
    All Sessions
    Video On Demand
    Understand how the Salesforce MCP Server connects any AI agent to MCE, enabling real-time action without navigating the UI.
    See a demo of an AI agent building segments, drafting sends and activating journeys by describing a task in natural language.
    Leave knowing how to leverage your existing AI investments as a direct bridge into Marketing Cloud.
    Theater
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    Moscone South
    Content Pavilion
    Video On Demand
    9:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    4:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Discover how Model Context Protocol (MCP) transforms Marketing Cloud Engagement. Connect your data to AI agents, automate personalized journeys, and deliver smarter customer experiences at scale.
    Session Format: Theater
    • Wednesday, Sep 164:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 8
      FIRST COME FIRST SEATED
    • Thursday, Sep 179:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 6
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Operations
    Healthcare and Life Sciences
    Life Sciences
    Agentforce
    Agentic AI
    Advanced
    Roundtable
    All Sessions
    Learn how compliance intelligence across the content lifecycle shifts reactive reviews to compliant-by-design operations.
    Discover how connected claims, evidence, and regulatory intelligence create traceability from content creation to activation.
    See how Agentforce accelerates content creation, adaptation, and review by bringing trusted intelligence into every workflow.
    Roundtable
    Community Speaker Icon
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    Visible
    InterContinental
    Community Speaker
    12:00 p.m. Wednesday, Sep 16
    11:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    Life sciences has optimized MLR approvals, but the real challenge starts upstream. See how Salesforce connects claims, evidence, and compliance intelligence to enable dyamic content operations.
    Session Format: Roundtable
    • Wednesday, Sep 1612:00 PM - 1:00 PM PDT
      (7:00 PM - 8:00 PM GMT)
      InterCon, L3, Union Square, Roundtable 6
      RESERVED SEATING
    • Thursday, Sep 1711:30 AM - 12:30 PM PDT
      (6:30 PM - 7:30 PM GMT)
      InterCon, L3, Grand Ballroom A, Roundtable 1
      RESERVED SEATING
  • Yes
    Marketing
    Marketing
    Agentic AI
    Intermediate
    Roundtable
    All Sessions
    Please bring your own laptop to participate.
    Pinpoint what's really blocking personalization at scale — content volume, data readiness, or manual if/then rules.
    Choose high-impact recommendation use cases and channels/moments to personalize first, tied to a clear business objective.
    Prove lift with a measurement approach that isolates impact and builds confidence to scale from one use case to many.
    Roundtable
    Reserved seating Icon
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    Visible
    InterContinental
    12:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Great personalization starts with data and ends in results. Let's trade candid takes on what blocks next-best-action strategies at scale, which use cases to build first, and how to prove the lift.
    Required equipment: Please bring your own laptop to participate.
    Session Format: Roundtable
    • Wednesday, Sep 1612:00 PM - 1:00 PM PDT
      (7:00 PM - 8:00 PM GMT)
      InterCon, L3, Grand Ballroom C, Roundtable 4
      RESERVED SEATING
  • Yes
    Marketing
    Marketing
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Understand how Adaptive Web dynamically assembles pages based on real-time customer behavior, questions, and intent.
    Learn how B2C and B2B brands are using Adaptive Web to replace static pages with agentic, intent-driven personalization.
    Walk away with a clear path to activating Adaptive Web across B2C and B2B web channels — from setup to scale.
    Breakout
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    Visible
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    Moscone South
    Metreon AMC
    Content Pavilion
    Tuesday, Sep 15
    3:00 p.m. Tuesday, Sep 15
    Thursday, Sep 17
    10:00 a.m. Thursday, Sep 17
    See how adaptive web uses real-time behavioral signals to serve personalized content to every visitor — no static pages, no manual if/then rule-setting. Just experiences that adapt at scale.
    Session Format: Breakout
    • Tuesday, Sep 153:30 PM - 4:10 PM PDT
      (10:30 PM - 11:10 PM GMT)
      Metreon AMC, L3, Theatre 13
      FIRST COME FIRST SEATED
    • Thursday, Sep 1710:00 AM - 10:40 AM PDT
      (5:00 PM - 5:40 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 1
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Service
    Data 360
    Data Activation
    Beginner
    Breakout
    All Sessions
    Learn how to unify your data and activate Data 360 to give Agentforce trusted context at every touchpoint.
    Gain a practical framework for connecting, governing, and activating data to power trustworthy AI agents.
    Breakout
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    Moscone West, Level 2
    Moscone West
    Community Speaker
    11:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Data 360 isn't a data lake - it's your activation engine. Learn how to unify your data and give Agentforce trusted context to act. Plus, hear how Wyndham Hotels & Resorts is using Data 360.
    Session Format: Breakout
    • Thursday, Sep 1711:30 AM - 12:10 PM PDT
      (6:30 PM - 7:10 PM GMT)
      Moscone West, L2, Room 2024
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Administrator
    Marketing
    Agentforce
    Productivity
    Beginner
    Hands-on Training
    All Sessions
    Explore core features of Marketing Cloud Next to streamline and automate key marketing activities.
    Build targeted audience segments and marketing content directly within Marketing Cloud Next.
    Design a multi-channel marketing campaign using Agentforce and Salesforce Flow automation.
    Hands-on Training
    Reserved seating Icon
    Important: By selecting “Schedule” you are reserving a seat. Please show up 5 mins prior to the session or we will release your seat. If a session is full, you still can join the walk-up line onsite.
    Laptops are provided for all attendees.
    Visible
    Marriott Marquis
    8:00 a.m. Thursday, Sep 17
    8:00 a.m. Wednesday, Sep 16
    Thursday, Sep 17
    Wednesday, Sep 16
    Get hands-on with Marketing Cloud Next, built natively on Salesforce. Launch campaigns, automate flows, and engage customers with Agentforce so your team moves faster and markets smarter.
    Equipment provided: Laptops are provided for all attendees.
    Session Format: Hands-on Training
    • Wednesday, Sep 168:00 AM - 9:00 AM PDT
      (3:00 PM - 4:00 PM GMT)
      Marriott, Level B2, Salon 10-14
      RESERVED SEATING
    • Thursday, Sep 178:00 AM - 9:00 AM PDT
      (3:00 PM - 4:00 PM GMT)
      Marriott, Level B2, Salon 10-14
      RESERVED SEATING
  • Yes
    Marketing
    Marketing
    Data 360
    Agentic AI
    Intermediate
    Workshop
    All Sessions
    Please bring your own laptop to participate.
    Build: Add journeys to a campaign and orchestrate cross-channel flows to activate your first use cases with minimal lift.
    Analyze: Navigate unified analytics to see performance across MCE and Marketing Cloud Next in a single, connected view.
    Strategize: Talk through important business operations, perceived gaps, and migration concerns for MCE customers.
    Workshop
    Reserved seating Icon
    Important: By selecting “Schedule” you are reserving a seat. Please show up 5 mins prior to the session or we will release your seat. If a session is full, you still can join the walk-up line onsite.
    Visible
    Moscone West, Level 2
    Moscone West
    Tuesday, Sep 15
    2:00 p.m. Tuesday, Sep 15
    Hands-on workshop covering the immediate benefits of MC Next for Engagement users: faster data activation, agentic journeys, and unified analytics in one platform.
    Required equipment: Please bring your own laptop to participate.
    Session Format: Workshop
    • Tuesday, Sep 152:00 PM - 3:00 PM PDT
      (9:00 PM - 10:00 PM GMT)
      Moscone West, L2, Room 2002
      RESERVED SEATING

I go to Dreamforce because innovation is transferable across industries, and I can connect with a community that stretches across cities, time zones, and years.

Kathy Lueckeman

Chair, Education Trailblazers Association

Transform every
part of your business.
Become an Agentic Enterprise.

September 15–17 | San Francisco and Salesforce+

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