Cookie Preferences

Sessions

Explore sessions. Plan your Dreamforce.

Browse the full session catalog by role, industry, and product to design an agenda that works for you. Reserve your seat for hands-on trainings, certification exams, roundtables and more.

Enthusiastic conference attendees smiling and laughing during a live presentation session, decorated with festive star and emoji illustrations.

More sessions are being added. Check back often.

You can learn more about our session formats here.
Explore All Sessions

Tip: Use " " around your search terms to find an exact phrase.

Community Speaker

Reserved Seating

Live Stream

Video On Demand

Open List
  • All Sessions
All Sessions, 50 sessions
  • Yes
    Developer
    Technology
    Data 360
    Salesforce on Salesforce
    Intermediate
    Breakout
    All Sessions
    This session highlighted Salesforce's innovative approach to scaling data ingestion pipelines using MuleSoft, Slack, and Data Cloud, addressing challenges in automation, governance, and scalability. The team explained how they transitioned from manual processes to automated solutions, including a Slack-based form and conversational interface, as well as a git-based orchestration layer for bulk data onboarding. They showcased the integration of Salesforce CRM connectors with Data Cloud to create a trusted, secure, and compliant central repository, supporting over 1,700 pipelines with refresh rates as frequent as every five minutes. Additionally, they demonstrated the use of Data Cloud's code extension capabilities to perform custom data transformations, ensuring data quality and meeting the specific needs of downstream consumers, such as harmonizing schemas and improving auditability.
    <html><head/><body><p>• Salesforce automated the onboarding of 1,400+ objects into Data Cloud, reducing manual effort, improving consistency, and scaling processes for future growth using MuleSoft and Slack integrations.</p><p>• By leveraging Data Cloud's code extension capabilities, the team implemented advanced PySpark-based data transformations, ensuring data trustworthiness and alignment with downstream consumer requirements.</p><p>• The transition to automation significantly enhanced governance and repeatability, with git-based workflows providing auditability and the ability to handle bulk data ingestion requests efficiently.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779915369334001DmAR
    Understand how to architect and orchestrate Data 360 APIs using MuleSoft to create DLOs and DMOs programmatically.
    Learn how to leverage Slack and Agentforce to translate natural language user prompts into structured API calls.
    Apply best practices to enforce consistent datastream, security, and schema standards across hundreds of automated pipelines.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779915369334001DmAR">Report a Concern</a>
    Breakout
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    Video On Demand
    11:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Learn how to automate hundreds of Data 360 ingestion pipelines using MuleSoft APIs and natural language prompts from Slack - no UI required.
    Session Summary arrow-forward
    Session Format: Breakout
    • Thursday, Sep 1711:00 AM - 11:40 AM PDT
      (6:00 PM - 6:40 PM GMT)
      Moscone West, L3, Room 3024
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Operations
    Success Plans
    Agentforce
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    This session explored how Salesforce is leveraging AI to overcome adoption barriers in support processes, focusing on people and process challenges rather than technology alone. With insights showing that 50% of generative AI proof of concepts fail due to unclear business value and weak change management, Salesforce introduced Agentforce, an AI-powered solution embedded in Service Cloud that automates tasks, streamlines diagnostics, and improves workflow management. By embedding unified summaries, guided resolutions, and predictive case closure actions into the support lifecycle, Salesforce has achieved remarkable results, including a 17% reduction in resolution time, 2.7 million annual automated actions, and a 97% satisfaction rate with the AI agent. This transformative approach not only enhances efficiency but also drives adoption by seamlessly integrating AI into engineers' workflows, providing measurable outcomes and continuous improvement opportunities.
    <html><head/><body><p>• Salesforce's AI-driven support innovations, such as Agentforce, have reduced resolution times by 17% and saved engineers up to 60 minutes per case through automation and predictive tools.</p><p>• Unified summaries powered by Agentforce synthesize customer interaction data from multiple channels, cutting context-gathering time from 30 minutes to under a minute and improving customer satisfaction.</p><p>• By embedding AI capabilities into Service Cloud and leveraging trusted data, Salesforce ensures scalable adoption, achieving 2.7 million automated actions annually and transforming support processes.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780095087742001s9uM
    Understand how moving from conversational AI to auto-triggered, in-flow prompts drives daily AI use across support teams.
    Explore how tools like unified case summaries and automated closure simplify complex work and deliver value fast.
    Get practical change management strategies to align technology and process, so teams adopt AI at scale.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780095087742001s9uM">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    10:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Discover how Salesforce Support teams pair Agentforce with Service Cloud to break through AI adoption barriers — embedding AI into everyday work to drive real results.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 1610:30 AM - 10:50 AM PDT
      (5:30 PM - 5:50 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED
  • Yes
    Executive
    Operations
    Field Service
    Agentforce
    Salesforce on Salesforce
    Intermediate
    Roundtable
    All Sessions
    Learn how a single agentic platform connects your existing CRE tools instead of replacing them.
    See how agentic AI adapts to your firm's current workflows rather than forcing a rebuild.
    Join the conversation on how peers manage properties today and where AI fits in.
    Roundtable
    Reserved seating Icon
    Important: By selecting “Schedule” you are reserving a seat. Please show up 5 mins prior to the session or we will release your seat. If a session is full, you still can join the walk-up line onsite.
    Visible
    InterContinental
    Tuesday, Sep 15
    3:00 p.m. Tuesday, Sep 15
    AI tools are multiplying and CRE firms shouldn't have to choose. Learn how a single agentic platform can connect your stack, then join the conversation on how you manage properties today.
    Session Format: Roundtable
    • Tuesday, Sep 153:30 PM - 4:30 PM PDT
      (10:30 PM - 11:30 PM GMT)
      InterCon, L4, Nob Hill
      RESERVED SEATING
  • Yes
    Administrator
    Salesforce Platform
    Salesforce on Salesforce
    Intermediate
    Breakout
    All Sessions
    The session introduced the beta release of Flow Builder's new test mode, highlighting innovative functionalities for improving testing and debugging in Salesforce flows. Key features included the ability to save manual test scenarios, promote them to automated tests with assertions, and use mock outputs for isolating flow logic during testing. Additional advancements, such as data silos for stable test data and AI-driven tools for generating tests and data silos, were demonstrated to enhance test coverage and efficiency. The session emphasized the importance of testing for scalability, reducing technical debt, and ensuring trusted automation, especially in the context of AI-driven workflows and organizational growth.
    <html><head/><body><p>• Flow Builder’s new test mode introduces manual and automated testing capabilities, including saved test scenarios and assertions, enabling users to programmatically validate flow behavior over time.</p><p>• Mock output and data silos enhance test accuracy by isolating flow logic and preventing test failures caused by changes in live data, ensuring consistent and reliable testing outcomes.</p><p>• AI-powered tools like Agentforce for Flow simplify test creation and data silo generation, improving test coverage and reducing the time spent on debugging and troubleshooting by automating complex processes.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780004268246001BhI5
    Understand flow testing concepts, best practices, and how automated testing tools improves a flow’s quality and reliability.
    Learn how to build, run, and validate flow tests using Salesforce testing tools, best practices, and strategies.
    Explore upcoming flow testing features and how AI is shaping the future of Salesforce automation testing.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780004268246001BhI5">Report a Concern</a>
    Breakout
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/administrators_at_dreamforce_2026/episode/episode-s1e11">Watch now</a>
    Video On Demand
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/administrators_at_dreamforce_2026/episode/episode-s1e11
    4:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Configure Flow Builder's new test mode to catch errors before deployment. Set up data mocking and assertions to validate flows with confidence, then explore what's next for automated flow testing.
    Session Summary arrow-forward
    Session Format: Breakout
    • Wednesday, Sep 164:00 PM - 4:40 PM PDT
      (11:00 PM - 11:40 PM GMT)
      Moscone West, L3, Room 3024
      FIRST COME FIRST SEATED
  • Yes
    Human Resources
    IT Business Leader
    Technology
    Slack
    Agentforce
    Salesforce on Salesforce
    Advanced
    Roundtable
    All Sessions
    Learn how Salesforce designed a single conversational layer across its AI agents with Slackbot.
    See adoption and satisfaction metrics from Salesforce's own Employee and Manager Agent rollout.
    Apply the framework Asymbl and Salesforce used to build and scale multi-agent experiences.
    Roundtable
    Reserved seating Icon
    Important: By selecting “Schedule” you are reserving a seat. Please show up 5 mins prior to the session or we will release your seat. If a session is full, you still can join the walk-up line onsite.
    Visible
    InterContinental
    10:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Agent sprawl is real. Employees want one seamless experience, not dozens of agents. See how Salesforce built and deployed Slackbot as the super agent that orchestrates it all.
    Session Format: Roundtable
    • Wednesday, Sep 1610:00 AM - 11:00 AM PDT
      (5:00 PM - 6:00 PM GMT)
      InterCon, L5, InterCon Ballroom C, Roundtable 9
      RESERVED SEATING
  • Yes
    Data Analyst
    Developer
    Technology
    Tableau
    Data 360
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    The session provided a comprehensive overview of Salesforce’s Engineering 360 platform, a tool designed to unify and optimize engineering operations at scale. Engineering 360 integrates siloed structured and unstructured data across systems into a centralized platform powered by Data Cloud and Tableau, offering over 150 standardized metrics for actionable insights. With Tableau Next’s advanced capabilities, including lightning-fast dashboards, personal orgs for self-analytics, and an AI-powered agent for decision intelligence, the platform enhances developer productivity, operational visibility, and decision-making. Currently adopted by 18,000 engineers with over 90% monthly active user adoption among engineering managers, Engineering 360 demonstrates Salesforce's commitment to leveraging AI, analytics, and data-driven governance to drive innovation and operational excellence internally and for its customers.
    <html><head/><body><p>• Engineering 360 provides a unified 360-degree view of engineering operations, consolidating data from over 2,000 data streams and enabling actionable insights through Tableau and Data Cloud.</p><p>• Tableau Next introduces innovative features like personal orgs for self-service analytics, semantic layers for enriched data context, and an AI-powered agent for natural language queries, transforming the analytics lifecycle.</p><p>• Adopted by 18,000 engineers with over 90% engineering manager engagement, Engineering 360 showcases the power of Salesforce’s internal tools in driving productivity, governance, and decision-making at scale.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1787241422743001hVak
    Learn how Salesforce Engineering moved from fragmented data to unified data model through Data 360.
    Discover how Agentic Insights help engineers surface actionable data without manual dashboard digging.
    See how Tableau Next drives strategic CIO decisions by connecting Engineering Ops data to business outcomes.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1787241422743001hVak">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    2:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    From fragmented dashboards to Decision Intelligence. Discover how Salesforce scales engineering operations using Tableau Next and agentic insights to empower engineers and drive strategic CIO action.
    Session Summary arrow-forward
    Session Format: Theater
    • Thursday, Sep 172:30 PM - 2:50 PM PDT
      (9:30 PM - 9:50 PM GMT)
      Moscone West, L3, Theater 18
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Operations
    Success Plans
    Agentforce
    Salesforce on Salesforce
    Advanced
    Theater
    All Sessions
    Salesforce unveiled its new context-aware help agent, integrated directly within the Salesforce platform, designed to provide personalized and seamless support without disrupting users' workflow. Powered by Data 360 and Data Graphs, this AI-driven agent leverages real-time customer data to offer precise answers, create quality support cases, and facilitate smooth handoffs to human engineers when needed. The agent's design prioritizes trust, scalability, and personalization, ensuring users receive relevant, context-rich assistance, while also driving product adoption and onboarding. Early results show significant success, with the agent resolving 85% of customer inquiries without escalation and being rolled out to over 410,000 organizations, signaling its impact and reliability at scale.
    <html><head/><body><p>• The context-aware help agent integrates directly into the Salesforce platform, enabling users to access personalized assistance without leaving their workflow.</p><p>• Data 360 and Data Graphs power the agent's ability to deliver precise, real-time answers by connecting various data sources and activating trusted customer context.</p><p>• The agent has achieved 85% resolution rates for customer inquiries without human escalation, demonstrating its effectiveness and scalability as it rolls out to over 410,000 organizations.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779911547923001FLX4
    Learn how context signals improve in-app AI support experiences and reduce customer friction.
    Explore patterns for embedded case creation and seamless human handoff within Salesforce.
    Understand rollout, telemetry, and scaling strategies for in-product Agentforce experiences.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779911547923001FLX4">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 2
    Moscone West
    11:00 a.m. Thursday, Sep 17
    Tuesday, Sep 15
    2:00 p.m. Tuesday, Sep 15
    Thursday, Sep 17
    Discover how context-aware Help Agent experiences inside Salesforce transform support into a seamless, in-product customer success journey.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 152:00 PM - 2:20 PM PDT
      (9:00 PM - 9:20 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED
    • Thursday, Sep 1711:00 AM - 11:20 AM PDT
      (6:00 PM - 6:20 PM GMT)
      Moscone West, L2, Learning Lab Theater A
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Qualified
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    Understand how to deploy an AI SDR agent on your website.
    Learn how to measure agentic AI impact on pipeline.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    2:00 p.m. Thursday, Sep 17
    11:00 a.m. Wednesday, Sep 16
    Thursday, Sep 17
    Wednesday, Sep 16
    Salesforce didn't just acquire Qualified — they deployed it on salesforce.com in under 30 days. Come hear how they did it and what they learned, and learn how you can deploy it too.
    Session Format: Theater
    • Wednesday, Sep 1611:00 AM - 11:20 AM PDT
      (6:00 PM - 6:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 172:00 PM - 2:20 PM PDT
      (9:00 PM - 9:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Agentforce
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    Identify the Agent Rubric Salesforce uses to measure trusted AI agent performance and business value.
    Explain how observability creates a continuous feedback loop to test, tune, and improve agents after deployment.
    Apply lessons from Salesforce’s Help and Engagement Agents to connect agent quality, adoption, and measurable outcomes.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    2:00 p.m. Wednesday, Sep 16
    3:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    Is your agent earning its keep? See the agent rubric strategy the Salesforce Data Science team uses to measure, diagnose, and optimize Agentforce deployments at scale.
    Session Format: Theater
    • Wednesday, Sep 162:00 PM - 2:20 PM PDT
      (9:00 PM - 9:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 173:00 PM - 3:20 PM PDT
      (10:00 PM - 10:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    MuleSoft
    Agentforce
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    This session explored how Salesforce leveraged Agentforce and MuleSoft to enhance employee onboarding processes, showcasing innovative multi-agent orchestration solutions. By integrating the Watchdog Agent and Employee Sync Agent, and utilizing existing APIs through MuleSoft and the Agent Fabric, Salesforce significantly reduced onboarding delays caused by backend data synchronization issues. This approach addressed an estimated 2,000 annual cases, saving approximately $200,000 in operational costs while improving the employee onboarding experience. The solution highlighted the use of composable assets and advanced orchestration techniques, demonstrating how Salesforce's tools can streamline enterprise workflows and boost operational efficiency.
    <html><head/><body><p>• The integration of Watchdog and Employee Sync Agents reduced onboarding delays from up to five days to real-time resolutions, enhancing employee satisfaction and operational efficiency.</p><p>• Salesforce's use of MuleSoft's Agent Fabric provided seamless cataloging and governance of APIs and agents, enabling efficient multi-agent orchestration and asset management.</p><p>• This onboarding solution serves as a reusable blueprint for other enterprise processes, showcasing the scalability and adaptability of Salesforce's composable architecture.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839515365001Gh6m
    Learn how Agentforce performs multi-agent orchestration.
    Understand how MuleSoft APIs are used to perform enterprise actions.
    See how Slack is used to trigger autonomous resolution.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839515365001Gh6m">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 2
    Moscone West
    2:00 p.m. Thursday, Sep 17
    Tuesday, Sep 15
    8:00 a.m. Tuesday, Sep 15
    Thursday, Sep 17
    Learn how Salesforce enhanced employee onboarding using Agentforce and MuleSoft Agent Fabric, shifting from manual processes to efficient, autonomous resolutions that boost employee productivity.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 158:30 AM - 8:50 AM PDT
      (3:30 PM - 3:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 172:00 PM - 2:20 PM PDT
      (9:00 PM - 9:20 PM GMT)
      Moscone West, L2, Learning Lab Theater A
      FIRST COME FIRST SEATED
  • Yes
    Architect
    Technology
    Agentforce
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    The session provided an in-depth overview of Salesforce's innovative approach to leveraging AI and data-driven architecture to enhance customer success and agent performance. Salesforce on Salesforce demonstrates the company's commitment to testing its own products internally to optimize enterprise solutions before delivering them to customers, ensuring seamless implementation. With 9000 employees supporting 200,000 customers and 176 million annual interactions, Salesforce has developed a scalable architecture that grounds agents in trusted business contexts using Data Cloud, Customer 360, and other platforms. By focusing on modularity, trusted data sources, and observability, Salesforce is creating intelligent, composable agents that provide personalized, reliable, and efficient support across multiple channels like Slack, Voice, and CRM systems, enabling a consistent customer experience at scale.
    <html><head/><body><p>• Salesforce's architecture emphasizes grounding agents in trusted data using Data Cloud and Customer 360, ensuring accurate and contextually relevant interactions.</p><p>• The modular agent framework allows for rapid scalability and adaptability, enabling seamless integration across channels like Slack and CRM systems to deliver consistent customer experiences.</p><p>• Observability and traceability are integral to Salesforce's AI strategy, enabling continuous improvement of agent performance by analyzing workflows, tools used, and response accuracy.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779457953418001CqC3
    Composable architecture is key for speed to market, as well as adopting to the ever changing technology landscape
    Learn 5 tips to evolve AI architecture to support business vision, extensibility and reusability, while enabling you to think big, start small, and move fast.
    Leverage business capabilities, experience maps, solution architecture to drive consistent communication across the orgs
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779457953418001CqC3">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 2
    Moscone West
    9:00 a.m. Tuesday, Sep 15
    Tuesday, Sep 15
    Thursday, Sep 17
    10:00 a.m. Thursday, Sep 17
    See an open agentic architecture that enables composability, balances team autonomy with design governance, and accelerates integration, time to market, and consistent customer experience.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 159:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 1710:00 AM - 10:20 AM PDT
      (5:00 PM - 5:20 PM GMT)
      Moscone West, L2, Learning Lab Theater A
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Technology
    Salesforce Platform
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    This session focused on how Salesforce leverages AI Force and the headless toolkit to build and deploy advanced headless agents, showcasing two internal use cases: the IT Support Agent and the Access Assistant Agent. These agents utilize Salesforce's foundational architecture, including Data Cloud, Customer 360, and Agentforce, to deliver seamless and efficient user experiences across multiple platforms such as Slack and Base Camp. The IT Support Agent employs a reasoning engine to resolve employee IT queries instantly, while the Access Assistant Agent uses Slack skills and MCP connectors to automate access requests, ensuring faster approvals and secure governance. By building agents once and deploying them across different interfaces, Salesforce demonstrates the scalability, flexibility, and efficiency of its platform, enabling organizations to optimize workflows without redundant development efforts.
    <html><head/><body><p>• The IT Support Agent and Access Assistant Agent streamline internal operations by automating query resolution and access management, leveraging Salesforce's AI Force and headless toolkit for efficiency.</p><p>• Salesforce's architecture, including Data Cloud, Customer 360, and MCP connectors, ensures secure, scalable, and consistent agent performance across platforms like Slack and Base Camp.</p><p>• By adopting a single-build, multi-deployment approach, Salesforce minimizes development redundancy, enabling faster rollouts and enhanced versatility in agent-based solutions.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779917426918001bmXd
    Define AIforce architecture and understand how it decouples core platform logic to span external surfaces.
    Learn how to build a high-fidelity testing lifecycle using Full Copy Sandboxes to mirror production metadata safely.
    Discover how to apply automated Salesforce Data Masking to protect PII compliance during agentic model interactions.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779917426918001bmXd">Report a Concern</a>
    Theater
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 2
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/customer_success_in_action_at_dreamforce_2026/episode/episode-s1e15">Watch now</a>
    Video On Demand
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/customer_success_in_action_at_dreamforce_2026/episode/episode-s1e15
    Tuesday, Sep 15
    3:00 p.m. Tuesday, Sep 15
    4:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    See how Salesforce uses Sandboxes, Agentforce, MCPs, and Slack to safely build, test, and deploy headless AI agents.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 153:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone North, LL, Campground, Theater 3
      FIRST COME FIRST SEATED
    • Wednesday, Sep 164:30 PM - 4:50 PM PDT
      (11:30 PM - 11:50 PM GMT)
      Moscone West, L2, Learning Lab Theater B
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Data 360
    Salesforce on Salesforce
    Intermediate
    Breakout
    All Sessions
    The session highlighted how Salesforce utilizes Data Cloud to enhance the capabilities of Casey the Help Agent, improving customer support interactions through data-driven innovations. With over 60 million annual site visits and a 20% year-over-year increase, the team identified challenges in managing vast amounts of information and launched Agentforce, which has already handled over 5 million conversations. The speakers emphasized the importance of high-quality data, rigorous evaluations, and iterative improvements to ensure the AI agent provides accurate, relevant, and complete responses. Through a structured agentic development lifecycle and a combination of quantitative and qualitative evaluations, Salesforce achieved a 93% resolution rate for Informatica-related queries by optimizing content ingestion and leveraging tools in Data Cloud and Agentforce effectively.
    <html><head/><body><p>• High-quality content and data are foundational to the success of AI agents, as poor data quality directly impacts agent performance and answer quality.</p><p>• Agents are non-deterministic systems, requiring iterative experimentation and evaluation, rather than a traditional software development approach, to achieve reliable outcomes.</p><p>• Evaluations require a human-in-the-loop. Defining benchmarks for answer and service quality, such as golden data sets and acceptance criteria, is critical to evaluating and improving the performance of AI agents.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779476134124001Hzgc
    Gain a practical framework for building agents, from data prep to evaluation.
    Explore real lessons from over 4 million conversations to sharpen your own agent strategy.
    Learn how Salesforce grounds Agentforce in trusted knowledge using Data 360.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779476134124001Hzgc">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    Tuesday, Sep 15
    2:00 p.m. Tuesday, Sep 15
    Your agent is only as smart as your data. Learn how Data 360 & Agentforce work together to activate trusted knowledge for smarter self-service, and the real lessons from over 4 million conversations.
    Session Summary arrow-forward
    Session Format: Breakout
    • Tuesday, Sep 152:00 PM - 2:40 PM PDT
      (9:00 PM - 9:40 PM GMT)
      Moscone West, L3, Room 3020
      FIRST COME FIRST SEATED
  • Yes
    Architect
    Technology
    MuleSoft
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    This session highlighted how MuleSoft MCP Bridge can expose governed APIs as MCP tools that agents can discover and call, while preserving the value of existing API contracts and governance. Using a Customer Notification API as an example, the session showed how an existing API can be converted into MCP tools and then validated for real agent use. The demo emphasized that conversion makes the tool available, but readiness requires validating the agent-tool interaction, including whether the agent selects the correct tool and maps inputs correctly. The session also introduced a repeatable validation approach that combines existing API test scenarios with MCP tool definitions to generate readiness checks and produce a readiness report before scaling agent-facing tools.
    <html><head/><body> <p>• MuleSoft MCP Bridge allows enterprises to efficiently expose existing governed APIs as MCP tools for agent use without rebuilding from scratch, saving development time and resources.</p> <p>• The validation framework helps ensure agent-facing tools are reliable by addressing key dimensions such as tool selection, parameter mapping, and response accuracy, ultimately improving agent effectiveness.</p> <p>• Through this approach, Salesforce demonstrates how businesses can reuse their existing API investments to empower agents while maintaining governance, trust, and operational consistency.</p> </body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779900808803001HTeq
    Define the MCP tool trust surface and why API tests alone are not enough for agent use.
    Show how API tests become MCP validations for tool choice, parameters, behavior, and responses.
    Establish a repeatable MCP Bridge and TestGenie framework for trusted Agentforce integrations.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779900808803001HTeq">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 3
    Moscone West
    8:00 a.m. Thursday, Sep 17
    1:00 p.m. Wednesday, Sep 16
    Thursday, Sep 17
    Wednesday, Sep 16
    Learn how Salesforce uses MuleSoft MCP Bridge and TestGenie to turn governed APIs into trusted, production-ready AI agent tools through automated validation and assurance.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 161:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone West, L3, Learning Lab Theater D
      FIRST COME FIRST SEATED
    • Thursday, Sep 178:30 AM - 8:50 AM PDT
      (3:30 PM - 3:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Human Resources
    Agentforce
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    See how Manager Agent powers agentic workflows that turn 11,000 managers into talent multipliers.
    Learn how Agentforce agents, orchestrated through Slackbot, eliminate manager admin, and how to build the same for your org.
    Understand how Data 360 and unified employee data powers secure, personalized manager experiences at scale.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    2:00 p.m. Thursday, Sep 17
    Tuesday, Sep 15
    3:00 p.m. Tuesday, Sep 15
    Thursday, Sep 17
    Salesforce freed over 50,000 manager hours annually by deploying a live Manager Agent on Agentforce and Slackbot — eliminating admin across performance, onboarding, and feedback for 11,000 managers.
    Session Format: Theater
    • Tuesday, Sep 153:00 PM - 3:20 PM PDT
      (10:00 PM - 10:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 172:30 PM - 2:50 PM PDT
      (9:30 PM - 9:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    Technology
    Slack
    Salesforce on Salesforce
    Advanced
    Theater
    All Sessions
    Salesforce introduced an innovative AI-powered monitoring system integrated with Slack to enhance operational efficiency and streamline issue resolution. This system, built on AI Force and Platform Guardian, shifts from traditional dashboards to conversational interfaces, enabling engineers to detect, investigate, and resolve issues within a single Slack thread. With smart agents and subagents, the platform autonomously gathers context, correlates data across systems, recommends actions, and executes solutions while incorporating a human-in-the-loop framework for critical decisions. Supporting over 20 internal Salesforce orgs and 90,000 users, this transformative solution improves productivity by reducing manual troubleshooting and enabling proactive issue management at scale.
    <html><head/><body><p>• The AI-powered Platform Guardian, integrated with Slack, automates monitoring, troubleshooting, and resolution, saving engineers significant time and effort.</p><p>• The system leverages a human-in-the-loop framework for secure and efficient execution of critical actions, ensuring accuracy and compliance.</p><p>• Salesforce's use of AI Force demonstrates how conversational AI can transform operational processes, delivering proactive and autonomous solutions to complex system issues.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779813427097001ttyh
    Learn how to move beyond passive notifications to intelligent, context-aware automation.
    Discover how to transform Slack from a communication tool into an operational command center for Salesforce org health.
    Design a real-time agentic monitoring system by integrating Salesforce, Slack, Splunk, and PagerDuty into a unified workflow.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779813427097001ttyh">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 3
    Moscone West
    12:00 p.m. Wednesday, Sep 16
    Tuesday, Sep 15
    3:00 p.m. Tuesday, Sep 15
    4:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Learn how Salesforce IT uses Agentforce to monitor org limits, investigate issues, and coordinate actions in Slack with human approval and verified outcomes, all in one conversation.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 153:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone West, L3, Learning Lab Theater C
      FIRST COME FIRST SEATED
    • Wednesday, Sep 1612:00 PM - 12:20 PM PDT
      (7:00 PM - 7:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Wednesday, Sep 164:30 PM - 4:50 PM PDT
      (11:30 PM - 11:50 PM GMT)
      Moscone West, L3, Learning Lab Theater C
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Technology
    Agentforce
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    This session highlighted how Salesforce developed Agentforce, an autonomous IT support agent, to improve efficiency and employee satisfaction. By leveraging Slack and Salesforce Service Cloud, Agentforce provides 24/7 conversational support, enabling employees to resolve common IT issues such as password resets or lost devices through a secure and seamless experience. The platform has achieved a 43% zero-touch resolution rate, saving $650,000 in costs and delivering 89% positive employee satisfaction. Looking ahead, Salesforce aims to enhance the platform by transitioning its entire IT service catalog into a conversational experience and integrating advanced capabilities like IT asset management and CMDb mapping for a more autonomous IT future.
    <html><head/><body><p>• Agentforce has handled over 300,000 conversations this year, achieving a 43% zero-touch resolution rate and targeting 45% by year-end.</p><p>• The platform has saved $650,000 in cost avoidance by reducing reliance on managed service providers and redeploying employees to higher-value tasks.</p><p>• Salesforce plans to expand Agentforce's capabilities by transforming all IT services into conversational experiences and integrating advanced IT management tools.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779884523074001OgAi
    Learn how Salesforce scaled autonomous IT support for more than 95,000 users with Agentforce.
    Understand how autonomous IT actions improved support speed, efficiency, and employee experience.
    Discover a reusable blueprint for modernizing enterprise IT support with Agentforce.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779884523074001OgAi">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 2
    Moscone West
    9:00 a.m. Tuesday, Sep 15
    Tuesday, Sep 15
    3:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    See how Salesforce transformed IT support for over 95,000 users, using Agentforce, Slack, Data 360, and Service Cloud to drive more than $650,000 savings across over 300K AI conversations.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 159:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L2, Learning Lab Theater A
      FIRST COME FIRST SEATED
    • Wednesday, Sep 163:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Service
    Experience Cloud
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    This session highlighted Salesforce's innovative approach to delivering self-service support, showcasing how Casey the Help Agent leverages AI and data to improve customer experience. Over the past year, Casey the Help Agent has supported over 5 million conversations across seven languages, achieving a 65% resolution rate—more than double the industry standard of 30%—and a customer satisfaction score of 4.6 out of 5. The team emphasized their 'Customer Zero' methodology, where Salesforce rigorously tests its own products to identify gaps and ensure a high-quality experience before scaling features to customers. Future advancements include features like Smart Start for structured problem statements, guided troubleshooting, and automated password resets, all aimed at making self-service frictionless and driving an ambitious goal of an 80% resolution rate.
    <html><head/><body><p>• Salesforce's help agent has achieved a 65% resolution rate, significantly exceeding the industry standard of 30%, with a long-term goal of reaching 80%.</p><p>• The 'Customer Zero' approach ensures that new features are rigorously tested internally to identify and address pain points before being released to customers, ensuring high-quality outcomes.</p><p>• Upcoming features like Smart Start, guided troubleshooting, and automated password resets aim to respect user intent while enhancing self-service capabilities and reducing friction in the customer experience.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780941821655001nABH
    See how Salesforce uses Agentforce and Service Cloud to power 24/7 self-service across more than 5M conversations.
    Learn Salesforce's approach to scaling customer support and improving agent productivity with Agentforce.
    Discover how Salesforce changed its approach to case creation when deploying Agentforce, cutting submission time by 20%.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780941821655001nABH">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 2
    Moscone West
    3:00 p.m. Thursday, Sep 17
    1:00 p.m. Wednesday, Sep 16
    8:00 a.m. Wednesday, Sep 16
    Thursday, Sep 17
    Wednesday, Sep 16
    See how Salesforce uses Agentforce, Service Cloud, and Agentforce Script to deliver self-service for more than 200,000 customers, and how they rebuilt case creation to cut submission time by 20%.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 168:30 AM - 8:50 AM PDT
      (3:30 PM - 3:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Wednesday, Sep 161:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 173:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone West, L2, Learning Lab Theater B
      FIRST COME FIRST SEATED
  • Yes
    Operations
    Sales
    Sales
    Sales Performance Management
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    The session detailed Salesforce's transition to Spiff ICM for managing sales compensation, showcasing how it replaced legacy systems that were complex, inefficient, and lacked scalability. With over 30,000 commissionable employees and 3.5 billion commission-based data points processed annually, Spiff has enabled faster, more transparent, and reliable compensation calculations, reducing processing times by half and improving seller trust. Advanced features such as real-time commission updates, automated adjustments, and AI-powered interfaces were highlighted, demonstrating Spiff's flexibility, performance, and intelligence in handling complex compensation processes. Attendees also learned about the importance of aligning compensation systems with business strategies for agility and leveraging AI to enhance both seller and admin experiences.
    <html><head/><body><p>• Salesforce improved compensation processes by transitioning to Spiff, reducing calculation times by 50% and enhancing transparency for over 30,000 commissionable employees.</p><p>• Spiff's advanced features, including real-time updates, automated adjustments, and AI-driven natural language interfaces, have streamlined operations and improved trust among sellers and revenue leaders.</p><p>• Attendees were encouraged to redesign compensation systems for agility, align them with business strategies, and embrace AI to accelerate admin and seller capabilities.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838962101001GBe0
    Discover how real-time comp visibility builds seller trust — and why Salesforce rolled out Spiff to over 30,000 employees.
    Learn what Salesforce discovered modernizing a 20-year-old ICM — and how simplifying policies unlocked scale and speed.
    Walk away with a playbook for your own rollout: clean your data, challenge old processes, and let the system meet your needs.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838962101001GBe0">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 2
    Moscone West
    3:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Salesforce replaced 10 legacy systems with Spiff to give more than 30,000 sellers real-time comp visibility and cut calculation time in half. Learn the playbook for modernizing ICM at scale.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 163:00 PM - 3:20 PM PDT
      (10:00 PM - 10:20 PM GMT)
      Moscone West, L2, Theater 5
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Agentforce
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    Learn how Salesforce's own Customer Success team built and deployed Agentforce Voice.
    Understand what makes voice unique and how to design an AI-powered experience that builds customer trust.
    Discover best practices for starting small, learning from real interactions, and continuously improving the voice experience.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    Tuesday, Sep 15
    9:00 a.m. Thursday, Sep 17
    2:00 p.m. Tuesday, Sep 15
    Thursday, Sep 17
    It took Salesforce 30 days to deploy Agentforce Voice on its 1-800 number. Learn how they did it, the lessons they learned, and what's coming next.
    Session Format: Theater
    • Tuesday, Sep 152:30 PM - 2:50 PM PDT
      (9:30 PM - 9:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 179:30 AM - 9:50 AM PDT
      (4:30 PM - 4:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Salesforce Platform
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    The session highlighted how Salesforce leverages its own technology to enhance event experiences through Agentforce, a scalable and personalized digital event assistant. Initially launched as a single-use agent, Agentforce has evolved into a multi-event solution powered by Salesforce's unified data model, enabling consistent and reliable attendee experiences across platforms like mobile, web, and Slack. Key innovations such as Agentforce Voice, which provides concise voice-based assistance, and location-aware functionalities have improved attendee engagement, addressing common queries like session recommendations and navigation. Over the past year, Salesforce observed a sixfold increase in engagement and answered over 60K user questions, showcasing the platform's ability to streamline operations and deliver value at scale for global events like Dreamforce and beyond.
    <html><head/><body><p>• Agentforce's transition from a single-use to a scalable multi-event solution has streamlined event operations and ensured consistent attendee experiences using Salesforce's unified data model.</p><p>• The introduction of Agentforce Voice and location-aware features has significantly enhanced accessibility and user satisfaction, addressing 25% of attendee queries related to navigation and logistics.</p><p>• Salesforce achieved a sixfold increase in engagement year-over-year, answering over 60K questions during events, demonstrating the impact of continuous improvements and AI-driven personalization.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779894712527001u1nR
    Architect and build a repeatable, event agent using Agentforce, Data 360, and Agent Script.
    Learn best practices to drive engagement at events and streamline operations.
    Discover how AIforce lets you deploy the same agent to any surface — Web, Mobile, Voice, Slack — without rebuilding.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779894712527001u1nR">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 2
    Moscone West
    11:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    4:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Agentforce gives every attendee a personalized agent, to guide their event experience. We'll share our Agentforce blueprint, best practices, and how AIforce scales it to any surface
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 164:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone West, L2, Learning Lab Theater A
      FIRST COME FIRST SEATED
    • Thursday, Sep 1711:30 AM - 11:50 AM PDT
      (6:30 PM - 6:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Operations
    Slack
    Salesforce on Salesforce
    Beginner
    Breakout
    All Sessions
    The session highlighted Salesforce's innovative use of Slack and agentic AI to revolutionize internal workflows and productivity. By integrating Slackbot skills and coding agents, Salesforce has significantly reduced context switching, saving 8.1 million hours of productivity and tackling inefficiencies such as unprocessed leads and manual workflows. Key examples included using Slackbot for streamlined approvals, booking meeting rooms, and conducting manager check-ins, as well as leveraging agentic coding channels to enable collaborative and efficient coding solutions. The emphasis on starting small, iterating, and measuring impact while fostering trust and collaboration underscores Salesforce's approach to driving transformation in the agentic era of work.
    <html><head/><body><p>• Salesforce's adoption of Slack and Slackbot has streamlined workflows, enabling employees to collaborate more effectively and create over 200,000 custom Slackbot skills for tailored productivity gains.</p><p>• Agentic AI and coding channels have empowered non-technical employees to actively contribute to building solutions, reducing reliance on engineers and accelerating innovation across the organization.</p><p>• By rethinking processes and focusing on measurable outcomes, Salesforce has driven significant improvements, such as a 75% increase in lead follow-up efficiency and enhanced manager coaching through bias-aware tools.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839505479001GAEH
    Learn how Salesforce uses Slack agents to automate sales and IT requests every day.
    Dig into how Salesforce has build-out customizations in Slack to tackle everyday work.
    Learn how Salesforce developed processes, quantified productivity gains, and gained internal alignment.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839505479001GAEH">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    10:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Discover how Salesforce uses Slackbot and the whole Slack platform to automate processes, reduce ticket volume, speed up resolution times, and boost productivity across IT, sales, and more.
    Session Summary arrow-forward
    Session Format: Breakout
    • Wednesday, Sep 1610:00 AM - 10:40 AM PDT
      (5:00 PM - 5:40 PM GMT)
      Moscone West, L3, Room 3020
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    Data 360
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    Configure a strict deny-by-default security posture in Data 360.
    Apply Customer 0 governance strategies to secure AI agent data.
    Troubleshoot real-world data access hurdles in complex orgs.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    1:00 p.m. Thursday, Sep 17
    Tuesday, Sep 15
    Thursday, Sep 17
    1:00 p.m. Tuesday, Sep 15
    AI agents need secure data. We implemented a deny-by-default posture at Salesforce. The result? Trusted AI. Learn how to configure strict Data 360 governance to safely power your Agentic Enterprise.
    Session Format: Theater
    • Tuesday, Sep 151:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 171:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Human Resources
    Slack
    Agentforce
    Salesforce on Salesforce
    Advanced
    Breakout
    All Sessions
    The session highlighted Salesforce's transformative journey in leveraging AI and Slack to revolutionize HR operations and employee support. Using tools like Slackbot, Service Cloud, and Tableau, Salesforce has streamlined HR processes by consolidating 150 fragmented workflows into 12 agentic journeys, achieving 97% self-service for 4 million annual HR queries. Key innovations included integrating Slackbot with backend systems like Workday to provide employees with conversational, trusted, and personalized support, while maintaining human oversight for sensitive issues such as mental health and bereavement. The implementation of AI governance ensured ethical and responsible use of AI, and the transformation has created new career opportunities, with over 30% of the HR team moving to new roles since February, including positions focused on knowledge management and agent quality control.
    <html><head/><body><p>• Salesforce's HR transformation reduced 4 million annual HR queries to only 25,000 requiring human intervention by leveraging AI and Slackbot for 97% self-service efficiency.</p><p>• The introduction of agentic journeys and AI-driven tools like Slackbot not only improved employee experiences but also created new roles within HR, with over 30% of employees transitioning to roles such as agent managers and knowledge managers.</p><p>• Salesforce's AI governance framework ensured responsible AI use, focusing on embedding ethical practices while driving innovation and enhancing employee support systems.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839506537001GCIm
    Identify high-impact use cases for agentic AI across the employee lifecycle, from hiring to performances.
    Understand the tech stack architecture combining Data 360, MuleSoft, and MCP to unify disparate systems of record.
    Learn how to automate high-volume HR support with AI agents and measure ROI scale.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839506537001GCIm">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    3:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Salesforce HR deflected 75% of support cases and saved 250,000 manager hours. Get the real blueprint — architecture, systems of record, and agent orchestration framework — behind the transformation.
    Session Summary arrow-forward
    Session Format: Breakout
    • Wednesday, Sep 163:00 PM - 3:40 PM PDT
      (10:00 PM - 10:40 PM GMT)
      Moscone West, L3, Room 3020
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Salesforce on Salesforce
    Intermediate
    Breakout
    All Sessions
    This session showcased Salesforce's innovative use of AI-powered agents and their integration across various marketing and sales channels to enhance productivity, customer engagement, and pipeline acceleration. The speaker detailed how Salesforce, as 'Customer Zero,' has pioneered the adoption of its own products like Data Cloud, Marketing Cloud, Sales Cloud, and Slack to drive transformative marketing strategies. Examples included the use of AI agents for tasks such as optimizing SEO, creating personalized content, and enabling real-time collaboration through Slack, as well as an engaging Super Bowl campaign powered by Slack bots. Notably, Salesforce's deployment of AI agents has resulted in a 36% faster conversion of leads to sales opportunities, with over 3 million customer engagements and the introduction of a new 'agent-influenced pipeline' metric to measure success.
    <html><head/><body><p>• Salesforce's AI-powered agents have saved an estimated 36,000 hours of human labor by autonomously optimizing websites, fixing broken links, and improving search engine authority through cross-linking and backlinking strategies.</p><p>• The introduction of voice-enabled agents, such as the Dreamforce event app assistant, has enhanced accessibility and provided real-time support, helping attendees navigate the event seamlessly and access personalized recommendations.</p><p>• AI agents like Qualified have demonstrated significant impact by driving a 6% conversion rate from high-intent website visitors, doubling traditional conversion rates and accelerating lead progression through the sales funnel.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839507687001GmTh
    Learn how Salesforce is transforming our website, event technology, and messaging channels into agent-first experiences.
    Discover how AI is transforming how marketers work and learn.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839507687001GmTh">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    1:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Learn how Salesforce is transforming its global marketing in the agentic era. We’ll share how Salesforce is connecting with customers digitally using Salesforce’s agentic products.
    Session Summary arrow-forward
    Session Format: Breakout
    • Wednesday, Sep 161:00 PM - 1:40 PM PDT
      (8:00 PM - 8:40 PM GMT)
      Moscone West, L3, Room 3020
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Technology
    Agentforce
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    Learn how to build a 360° analytics framework to measure AI Agent efficacy and outcome/impact across the full support funnel.
    Understand how ML and LLM-based models can power Product/Topic classifications and utterance cluster analysis.
    Discover how to operationalize Agentforce insights into a scorecard to prioritize product and knowledge improvements.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    11:00 a.m. Thursday, Sep 17
    9:00 a.m. Wednesday, Sep 16
    Thursday, Sep 17
    Wednesday, Sep 16
    Discover how Salesforce measures our Help Agent efficacy, True Resolution, and ROI — driving continuous improvement across Help Portal.
    Session Format: Theater
    • Wednesday, Sep 169:30 AM - 9:50 AM PDT
      (4:30 PM - 4:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 1711:00 AM - 11:20 AM PDT
      (6:00 PM - 6:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Product Management
    Agentforce
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    Understand how Salesforce uses experimentation to build and improve its Agentforce agents.
    Learn how to incorporate experimentation into the agent development life cycle (ADLC).
    Learn how to ensure and increase rigor in agent experimentation.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    10:00 a.m. Wednesday, Sep 16
    1:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    The Salesforce Agentic Enterprise is built on experimentation. We’re prototyping and pressure-testing new tech before it’s released. See how our pilots create a blueprint for the future of work.
    Session Format: Theater
    • Wednesday, Sep 1610:30 AM - 10:50 AM PDT
      (5:30 PM - 5:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 171:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Product Management
    Technology
    Agentforce
    Salesforce on Salesforce
    Intermediate
    Breakout
    All Sessions
    Salesforce showcased the transformative impact of Agentforce, an AI-driven customer service solution, which has revolutionized their customer success strategy. With 65% self-service resolution rates, well above the 30% industry average, Agentforce has resolved 3.6 million customer inquiries without human intervention, significantly reducing case volumes despite a 20% year-over-year growth in website traffic. The solution provides 24/7 multilingual support across seven languages, handles complex queries, and integrates seamlessly across channels like help portals, phone lines, Slack, and the Salesforce console, delivering personalized and empathetic experiences. Salesforce emphasized the continuous iteration of Agentforce, leveraging customer feedback, research studies, and AI-driven testing to fine-tune its capabilities and achieve their ambitious goal of an 80% resolution rate by the fiscal year's end.
    <html><head/><body><p>• Agentforce has drastically improved customer service efficiency, resolving 3.6 million inquiries independently and achieving a 65% self-service resolution rate, far exceeding the industry average of 30%.</p><p>• The solution offers multilingual and omnichannel support, including integration with the Salesforce console and a phone-based system, ensuring customers receive instant, personalized assistance regardless of language or platform.</p><p>• Salesforce continuously iterates on Agentforce using customer feedback, research, and testing, with a goal to reach an 80% resolution rate by the end of the fiscal year, demonstrating their commitment to innovation and customer satisfaction.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779381318034001wRFA
    Learn how Salesforce built and scaled Agentforce to support millions of customer interactions globally.
    Understand the KPIs and operational metrics used to measure AI support success and customer outcomes.
    Discover best practices for deploying trusted AI agents using feedback loops, testing, and iteration.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779381318034001wRFA">Report a Concern</a>
    Breakout
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone South
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/customer_success_in_action_at_dreamforce_2026/episode/episode-s1e13">Watch now</a>
    Video On Demand
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/customer_success_in_action_at_dreamforce_2026/episode/episode-s1e13
    10:00 a.m. Wednesday, Sep 16
    9:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    Learn how Salesforce uses Agentforce to deliver quality support, enhance self-service, and power faster resolutions with Help Agent. Get proven strategies and takeaways for your Agentforce journey.
    Session Summary arrow-forward
    Session Format: Breakout
    • Wednesday, Sep 1610:00 AM - 10:40 AM PDT
      (5:00 PM - 5:40 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 1
      FIRST COME FIRST SEATED
    • Thursday, Sep 179:00 AM - 9:40 AM PDT
      (4:00 PM - 4:40 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 5
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Data 360
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    This session highlighted how Salesforce utilized Data Cloud (formerly Data 360) to revolutionize its lead routing platform, significantly enhancing efficiency and effectiveness. By leveraging Data Cloud's real-time data ingestion and unified customer profiles, Salesforce reduced lead assignment time from 20 minutes to just 20 seconds, cut custom code by 90%, and improved change velocity by 85%. The system integrates advanced machine learning models for lead scoring, customer behavior prediction, and personalized marketing activations, enabling the organization to focus human sellers on the top 25% of leads most likely to convert. Additionally, Salesforce demonstrated enterprise-scale implementation of Data Cloud, managing 150 million customer profiles and achieving highly targeted, data-driven activations across marketing and sales channels, resulting in improved customer engagement and business agility.
    <html><head/><body><p>• Salesforce reduced lead assignment time from 20 minutes to 20 seconds using Data Cloud, optimizing efficiency and reducing manual effort for sellers.</p><p>• The platform's unified customer profiles and machine learning models enable precise lead scoring, personalized marketing, and seamless sales and marketing alignment.</p><p>• By cutting custom code by 90% and improving change velocity by 85%, Salesforce achieved greater agility, ensuring policy updates and system changes are implemented in real time.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779823849214001ktBv
    Understand how Data 360 provides decision-time context. One profile powers marketing, sales, service, and analytics.
    Learn how our lead routing model changed: the top ~25% of demand routes to humans; the long tail gets nurture or agent-first outreach.
    Learn how we delivered improved business agility and routing accuracy all at once.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779823849214001ktBv">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 3
    Moscone West
    9:00 a.m. Tuesday, Sep 15
    1:00 p.m. Wednesday, Sep 16
    Tuesday, Sep 15
    Wednesday, Sep 16
    Explore how Salesforce solved its own data fragmentation challenges, and used the Data 360 + ML Models + Flows to automate instant, configurable assignment to humans and agents in one motion.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 159:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L3, Learning Lab Theater D
      FIRST COME FIRST SEATED
    • Wednesday, Sep 161:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    Sales
    Technology
    Agentforce
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    Understand the business strategy driving customer-facing agents and how Renewals is building toward future agent success.
    Understand and apply external agent deployment best practices.
    Gain actionable insights into the Renewals Team's “Salesforce-on-Salesforce” strategy for deploying external agents.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    11:00 a.m. Wednesday, Sep 16
    Thursday, Sep 17
    10:00 a.m. Thursday, Sep 17
    Wednesday, Sep 16
    Discover how our Renewals team builds customer-facing agents — covering architecture, security, deployment, data sharing, and how it fits into our automations for Renewals, Sales, and Success.
    Session Format: Theater
    • Wednesday, Sep 1611:30 AM - 11:50 AM PDT
      (6:30 PM - 6:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 1710:30 AM - 10:50 AM PDT
      (5:30 PM - 5:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Salesforce Platform
    Salesforce on Salesforce
    Intermediate
    Breakout
    All Sessions
    The session showcased Salesforce Guardian, previously known as Trusted Services, as a comprehensive portfolio of tools designed to enhance data security, compliance, and resilience across Salesforce environments. Key innovations included the use of Shield for real-time monitoring, encryption, and anomaly detection, Security Center for centralized security management across multiple orgs, and Privacy Center for automating compliance and consent processes. Notable success stories included significant time savings in sandbox data masking, reducing a process from 21 days to 7 with Data Mask, and archiving over 5.5TB of data using Archive while maintaining data relationships and performance. Additionally, Backup and Recover demonstrated its powerful capabilities by enabling seamless data restoration and metadata management, further ensuring business continuity and operational efficiency across Salesforce environments.
    <html><head/><body><p>• Salesforce Shield enabled advanced security use cases such as anomaly detection, event monitoring, and field-level encryption, providing critical insights and safeguarding data integrity.</p><p>• Implementing Data Mask reduced sandbox data masking time by 67%, while Privacy Center automated compliance processes, saving thousands of hours and ensuring adherence to global regulations.</p><p>• The adoption of Backup and Recover and Archive improved data resilience and hygiene, with 5.5TB of archived data and seamless recovery capabilities ensuring both optimized performance and uninterrupted operations.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779997155554001fGZZ
    Learn about how we stress-test our own security posture.
    Discover how Salesforce implements tools like Backup & Recover to ensure business continuity.
    See firsthand how our internal teams simplify data hygiene at tremendous scale.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779997155554001fGZZ">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Metreon AMC
    Tuesday, Sep 15
    1:00 p.m. Tuesday, Sep 15
    How does Salesforce protect its most critical data? Hear from our internal team, aka “Customer Zero,” on securing our largest internal environments, unlocking innovation, and increasing compliance.
    Session Summary arrow-forward
    Session Format: Breakout
    • Tuesday, Sep 151:00 PM - 1:40 PM PDT
      (8:00 PM - 8:40 PM GMT)
      Metreon AMC, L3, Theatre 10
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Agentforce
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    Understand why AI-native agents require a continuous Agent Development Lifecycle, not a traditional build-and-ship approach.
    Learn how Salesforce uses AIforce, coding agents, and trusted feedback loops to speed up idea to value.
    See how business and tech teams co-built the Engagement Agent, and take away a playbook for launching your own agents.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    9:00 a.m. Wednesday, Sep 16
    12:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    See how Salesforce applies the Agentic Development Lifecycle to build, deploy, and improve agents, combining AIforce, coding agents, and business-tech collaboration for faster time to value.
    Session Format: Theater
    • Wednesday, Sep 169:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 1712:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Technology
    Data 360
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    Describe how product instrumentation generates the behavioral signals needed to measure and improve ease of use.
    Explain how Data 360 unifies and processes product telemetry to surface patterns across features and user segments.
    Use Tableau dashboards to identify friction hotspots and drive alignment between design, product, and engineering.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    Tuesday, Sep 15
    3:00 p.m. Wednesday, Sep 16
    2:00 p.m. Tuesday, Sep 15
    Wednesday, Sep 16
    Learn how Salesforce instrumented AIforce, unifying and visualizing usage telemetry in Tableau to create real UX improvements. A true inside look at the platform in production.
    Session Format: Theater
    • Tuesday, Sep 152:00 PM - 2:20 PM PDT
      (9:00 PM - 9:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Wednesday, Sep 163:00 PM - 3:20 PM PDT
      (10:00 PM - 10:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Operations
    Data 360
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    This session provided an in-depth exploration of Data 360, Salesforce’s internal data platform, and its implementation as 'customer zero.' It highlighted the platform's ability to process an immense scale of data, including 4 quadrillion rows weekly, and how it powers both employee and customer-facing systems such as Salesforce agents and event applications. Key lessons emphasized the importance of foundational alignment, robust data architecture, and treating data governance as a critical product feature to ensure accurate and reliable outcomes. Additionally, the session addressed challenges like organizational bottlenecks, scaling complexities, and the need for clear ownership and governance to avoid issues like stale data and incident mismanagement.
    <html><head/><body><p>• Data 360 processes 4 quadrillion rows of data weekly, showcasing its scalability and efficiency in managing complex data ecosystems at Salesforce.</p><p>• Key foundational principles such as ownership, alignment, and governance are crucial to ensuring reliable and consistent data for agents and other applications.</p><p>• Salesforce's hybrid data architecture, including shared, domain-specific, and restricted data spaces, enables flexibility and compliance, while treating governance as a product feature ensures accuracy and trust in agent responses.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780096067581001s5vA
    Formulate strategies to manage and operate Data 360 at massive scale.
    Avoid common operational bottlenecks when deploying enterprise AI agents.
    Establish system governance to safely oversee complex Data 360 instances.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780096067581001s5vA">Report a Concern</a>
    Theater
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone South
    Moscone West, Level 3
    Content Pavilion
    Moscone West
    Video On Demand
    11:00 a.m. Thursday, Sep 17
    3:00 p.m. Wednesday, Sep 16
    Thursday, Sep 17
    Wednesday, Sep 16
    Learn how Data 360 powers Salesforce's agents at enterprise scale, processing quadrillions of rows so agents get the expertly managed data they need to stay accurate and reliable.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 163:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone West, L3, Learning Lab Theater D
      FIRST COME FIRST SEATED
    • Thursday, Sep 1711:00 AM - 11:20 AM PDT
      (6:00 PM - 6:20 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 4
      FIRST COME FIRST SEATED
  • Yes
    Operations
    Sales
    Sales
    Sales Performance Management
    Salesforce on Salesforce
    Beginner
    Breakout
    All Sessions
    The session provided an in-depth look at Salesforce's Sales Performance Management (SPM) suite, showcasing its transformative impact on sales planning, activation, and incentive management. Key innovations included AI-powered tools for territory planning, real-time analytics for quota and compensation management, and seamless integration with platforms like Slack to enable sales teams to act efficiently. With over 50 million commission statements processed and 10 million territories managed monthly, the scale of Salesforce's SPM solutions was highlighted alongside practical demonstrations of how these tools improve agility, accuracy, and operational efficiency. The discussion also included real-world examples of Salesforce's adoption of these tools, emphasizing measurable outcomes such as faster onboarding, increased pipeline generation, and improved quota attainment across teams globally.
    <html><head/><body><p>• Salesforce's SPM solutions have enabled the company to process 50 million commission statements, optimize 10 million territories monthly, and geocode 7 million records, driving efficiency and scale across sales operations.</p><p>• AI-powered tools in Salesforce's SPM suite provide actionable insights for territory optimization, quota planning, and real-time compensation tracking, allowing sales teams to adapt and maximize outcomes effectively.</p><p>• By transforming onboarding and sales programs through centralized tools and real-time visibility, Salesforce has achieved measurable successes, including a 30% reduction in onboarding time and significant increases in pipeline generation and closed deals.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838946512001G6nn
    See the value of one platform bringing sales planning and compensation into the same place where sellers work every day.
    Discover how Salesforce activated 4,000+ SMB sellers on Day 1 of FY27 & generated $457M in pipeline through guided programs.
    Learn how Salesforce gave 30K+ reps real-time comp visibility, cutting calculation time 4x and eliminating shadow accounting.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838946512001G6nn">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone South
    Content Pavilion
    11:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    What does it take to build a high-performing sales org? Hear from the leaders who rolled out our own SPM toolkit to connect planning, seller activation, and comp on one platform to drive revenue.
    Session Summary arrow-forward
    Session Format: Breakout
    • Wednesday, Sep 1611:30 AM - 12:10 PM PDT
      (6:30 PM - 7:10 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 2
      FIRST COME FIRST SEATED
  • Yes
    Operations
    Financial Services
    Manufacturing
    Slack
    Agentforce Operations
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    Learn about actual buildout work conducted through May 2026, including survey results from our "Founding COE Members".
    Learn about new use cases, showcasing internal Salesforce Agentforce Operations (fka Regrello) implementations across Agentforce & Slack
    Discover the "AO Use Case Funnel" (Exploration to Deployment) and standardized "Integration How-To" guides for customers
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    Tuesday, Sep 15
    12:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    4:00 p.m. Tuesday, Sep 15
    Salesforce is at a defining moment in the AI era. See how we're proving it ourselves — scaling Agentforce Operations and Apromore to turn manual bottlenecks into real, measurable ROI.
    Session Format: Theater
    • Tuesday, Sep 154:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 1712:00 PM - 12:20 PM PDT
      (7:00 PM - 7:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Data Analyst
    Technology
    Tableau
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    Learn how Salesforce unified $60B+ revenue data into certified, agent-ready products using Data 360 and a governed Data Mesh.
    Discover how Tableau Next’s AI semantic layer transforms unified data into trusted, real-time insights for 80K employees.
    Walk away with a Customer Zero blueprint for building the data foundation your Agentforce strategy needs to succeed at scale.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    2:00 p.m. Wednesday, Sep 16
    3:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    Learn how Salesforce unified $60B+ revenue data using Data 360 and Tableau Next, turning fragmented silos into agent-ready, certified data products for 80K employees.
    Session Format: Theater
    • Wednesday, Sep 162:30 PM - 2:50 PM PDT
      (9:30 PM - 9:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Thursday, Sep 173:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Executive
    Agentforce
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    The session highlighted how Salesforce is leveraging Agentforce, Slack, and Net Zero Cloud to drive impactful innovations in sustainability and philanthropy. By integrating these technologies, Salesforce has streamlined critical processes such as sustainability disclosures and grantmaking, significantly improving efficiency and accuracy. For example, the implementation of Information Library within Net Zero Cloud reduced the time to draft sustainability disclosures by 50%, while Slack-first grantmaking and Agentforce-enabled due diligence checks reduced process times by 95%. These advancements not only enhance operational efficiency but also ensure that Salesforce operates at the highest level of accuracy and rigor, enabling the company to continue its $100 million annual philanthropic efforts and maintain its commitment to sustainability and community impact.
    <html><head/><body><p>• Salesforce's adoption of Agentforce and Net Zero Cloud has cut the time to draft sustainability disclosures by 50%, all while maintaining high accuracy and rigor.</p><p>• Slack-first grantmaking workflows allow Salesforce's philanthropy team to stay within their preferred work environment while ensuring seamless integration with Salesforce as the single source of truth.</p><p>• Agentforce-powered due diligence processes have reduced the time required for reviews by 95%, enabling the team to complete over 500 checks annually with greater efficiency.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780941832845001nwI0
    Identify three distinct ways of assessing pros and cons of building an agent compared to running a human-centric process.
    Understand how to structure a “before and after” agent deployment story using outcome metrics to build internal buy-in.
    Learn a repeatable framework for scoping, building, and measuring your own agent deployments.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780941832845001nwI0">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 2
    Moscone West
    10:00 a.m. Wednesday, Sep 16
    Tuesday, Sep 15
    3:00 p.m. Tuesday, Sep 15
    Wednesday, Sep 16
    Salesforce's Impact team shares demos and stories of augmenting capacity with Agentforce and Slackbot: Slack-first grantmaking, automated due diligence, and sustainability disclosure governance.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 153:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone West, L2, Learning Lab Theater A
      FIRST COME FIRST SEATED
    • Wednesday, Sep 1610:00 AM - 10:20 AM PDT
      (5:00 PM - 5:20 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
  • Yes
    Architect
    Developer
    Professional Services
    Technology
    MuleSoft
    Informatica
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    The session explored how Salesforce leverages MuleSoft, Informatica, and Agentforce, Data 360 and Slack to optimize employee data integrations across its vast ecosystem of 120+ internal and external systems. By addressing data quality issues, which accounted for 70% of integration-related cases, Salesforce implemented proactive measures to enhance operational efficiency and employee experience. Key innovations included the use of Slack for real-time notifications, multi-agent orchestration via Agentforce for automated issue resolution, and Informatica Data Quality for detecting and resolving discrepancies. These advancements have significantly reduced case resolution times from 3-5 days to near real-time, ensuring trusted data flows seamlessly across the organization.
    <html><head/><body><p>• Salesforce's implementation of MuleSoft integrations and Informatica Data Quality has ensured real-time aggregation and validation of employee data, reducing data discrepancies across 120+ systems.</p><p>• The introduction of Agentforce-powered multi-agent orchestration, including integration watchdog and employee sync agents, has automated issue identification, root cause analysis, and resolution processes, enhancing efficiency and transparency.</p><p>• By integrating Slack for real-time notifications and leveraging data from Data Cloud, Salesforce has streamlined operations, minimized manual intervention, and improved employee onboarding and offboarding experiences.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779748395242001zpQZ
    Use Informatica Data Quality to profile and clean complex employee datasets for AI consumption.
    Prove the financial ROI of data quality by linking clean MuleSoft Application Integrations to autonomous AI agent savings.
    Build data quality rules that standardize identity profiles across disconnected corporate HR systems.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779748395242001zpQZ">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 3
    Moscone West
    Tuesday, Sep 15
    11:00 a.m. Wednesday, Sep 16
    3:00 p.m. Tuesday, Sep 15
    Wednesday, Sep 16
    See how Salesforce uses MuleSoft and Informatica for its Agentic Enterprise, using Informatica Data Quality to cut case volume by 70% and save $450,000.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 153:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone North, Campground, SF on SF Theater
      FIRST COME FIRST SEATED
    • Wednesday, Sep 1611:00 AM - 11:20 AM PDT
      (6:00 PM - 6:20 PM GMT)
      Moscone West, L3, Learning Lab Theater D
      FIRST COME FIRST SEATED
  • Yes
    Sales
    Agentforce
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    This session highlighted Salesforce's innovative use of AI-driven agents to transform their sales processes, focusing on tools within Sales Cloud and Momentum. By addressing the challenge that only 40% of sellers' time is spent on selling, Salesforce introduced engagement agents that assist sellers throughout the sales cycle, resulting in a 30% revenue increase and 25 hours saved per rep each week. The Momentum platform was showcased as a data-rich foundation, enabling seamless lead management, advanced coaching, and personalized customer engagement, which together have driven over $100 million in pipeline and created 15,000 new opportunities. Live demonstrations illustrated how these tools, built to integrate directly into Salesforce workflows and Slack, provide actionable insights and foster greater efficiency and effectiveness for sales teams at scale.
    <html><head/><body><p>• Salesforce's engagement agent has enabled sellers to work over 600,000 incremental leads in 13 months, generating $100 million in pipeline without increasing workload.</p><p>• Momentum's coaching capabilities deliver real-time feedback, saving hours for managers while helping sales reps improve skills like objection handling and active listening.</p><p>• The integration of AI-driven agents into existing Salesforce and Slack workflows ensures seamless adoption, allowing teams to focus on building customer relationships and closing deals faster.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838959733001GSto
    See how Salesforce runs full-funnel agent deployment across our actual sales teams.
    Learn the impact that Salesforce achieved: pipeline sourced, deals auto-updated, and seller hours saved, with no added rep effort.
    See how to bring this model to your business, starting with agent-led selling on data captured by Momentum.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838959733001GSto">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    11:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    See how Salesforce transformed its own sales team with Momentum and Agentforce. Sales leaders will learn real-world tactics to boost pipeline and close deals faster.
    Session Summary arrow-forward
    Session Format: Theater
    • Thursday, Sep 1711:30 AM - 11:50 AM PDT
      (6:30 PM - 6:50 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Product Management
    Success Plans
    Agentforce
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    This session highlighted Salesforce's innovative use of AI-driven agents, specifically Agentforce, to scale customer success across the lifecycle journey, focusing on onboarding and adoption. By leveraging subagents for onboarding and proactive adoption guidance, Salesforce has created personalized, data-driven experiences to help customers adopt products faster and derive greater value. The onboarding subagent guides new customers through their first 90 days with curated checklists and proactive outreach, while the adoption subagent provides contextual recommendations based on usage, business goals, and product ownership. Early results show impressive engagement, with over 450 customers using the onboarding subagent since April and more than 300 accounts benefiting from the adoption subagent since its August launch, underscoring the potential of AI to democratize customer success at scale.
    <html><head/><body><p>• Agentforce's onboarding subagent ensures new customers establish a strong foundation within the first 90 days through curated checklists and proactive guidance, driving faster adoption of Salesforce products.</p><p>• The proactive adoption subagent uses personalized insights, such as product usage and business goals, to offer relevant feature recommendations, enabling customers to unlock additional value from their Salesforce investments.</p><p>• Salesforce’s focus on modularity, context, and determinism in AI design ensures scalable, consistent, and tailored customer experiences, with early pilot results demonstrating significant engagement and activation rates.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779850033264001b2g1
    Learn why adoption failure hits longtail customers hardest and how proactive AI-guided experiences close the gap at scale.
    See how Agentforce architecture uses data-driven personalization and subagent orchestration to scale onboarding and adoption.
    Leave with a blueprint to evolve your service from reactive support to proactive, goal-driven guidance via Agentforce.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779850033264001b2g1">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    1:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    From reactive support to proactive guide: see how Salesforce democratizes customer success for ALL customers from Day 0, using Agentforce Onboarding and Feature Adoption subagents.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 161:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone West, L3, Theater 18
      FIRST COME FIRST SEATED
  • Yes
    Developer
    Technology
    Salesforce Platform
    Salesforce on Salesforce
    Intermediate
    Theater
    All Sessions
    The session, 'Navigating the Grid: An Approach to Making Accessible Data Tables,' provided a deep dive into the accessibility features and best practices for Lightning Data Tables within the Salesforce platform. It highlighted the challenges of creating accessible and efficient data tables, including navigation complexities for screen reader and keyboard users, and explained the implementation of the ARIA grid pattern to address these issues. Key innovations such as lazy loading, two distinct navigation modes (action and navigation), and the use of ARIA labels to enhance accessibility were discussed in detail. Attendees were also introduced to Salesforce's accessibility support team and resources, emphasizing the company's commitment to making its products inclusive and usable for all users, regardless of ability level.
    <html><head/><body><p>• Lightning Data Tables use an ARIA grid pattern to improve navigation efficiency and accessibility, including single tab stops and lazy loading for faster data interaction.</p><p>• Screen reader and keyboard users can benefit from two interaction modes—action mode for interacting with data and navigation mode for moving efficiently through tables—ensuring a streamlined user experience.</p><p>• Salesforce provides robust accessibility support through its dedicated team, developer guides, and resources to help customers create accessible experiences across all Salesforce products.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1781047142386001VUeM
    Learn how to distinguish a bug from expected ARIA grid behavior.
    Gain confidence to have informed conversations with customers and developers about data table accessibility.
    Learn how to create a practical testing checklist for your own org.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1781047142386001VUeM">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Tuesday, Sep 15
    4:00 p.m. Tuesday, Sep 15
    Discover how lightning-datatable works for screen reader users and what every developer, admin, and tester needs to know, and leave with a shareable demo video your whole team can use.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 154:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED
  • Yes
    Sales
    Sales
    Agentforce
    Salesforce on Salesforce
    Intermediate
    Breakout
    All Sessions
    This session provided an in-depth exploration of how Salesforce is leveraging its own products, particularly Sales Cloud, Momentum, and Agentforce for Sales. Internal Salesforce revenue leaders shared their story on rolling out these agents at scale with their sales reps, along with some key lessons learned along the way.
    <html><head/><body><p>• Salesforce's AI-driven agents and tools, such as momentum and Sales Cloud, save sales reps 25 hours per week while boosting revenue by 30%.</p><p>• Salesforce deployed Agentforce for Sales across thousands of internal sellers with real quotas, real stakes, and real results</p><p>• The integration of tools like Momentum provides real-time insights and automated coaching, enabling leaders to personalize feedback at scale and improve overall sales productivity.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838938187001Ge9L
    Hear how Salesforce’s own sales leaders drove agent adoption and what they learned in the experience.
    Discover a proven deployment model for scaling agents across a real sales organization.
    Get an honest playbook for what stalls adoption, what drives rep buy-in, and where to start first.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838938187001Ge9L">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone South
    Content Pavilion
    9:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Learn how Salesforce deployed sales AI internally. Hear from the team leads on what drove adoption, what they'd do differently, and the best practices every admin and leader can take home.
    Session Summary arrow-forward
    Session Format: Breakout
    • Thursday, Sep 179:30 AM - 10:10 AM PDT
      (4:30 PM - 5:10 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 2
      FIRST COME FIRST SEATED
  • Yes
    Executive
    Agentforce
    Salesforce on Salesforce
    Intermediate
    Keynote
    All Sessions
    The session explored how Salesforce is leveraging its own technology to transform internal operations and scale authentically across the enterprise. Key innovations highlighted included the creation of 200,000 Slack bot skills internally, which have contributed to $160 million in additional sales pipeline, and a 20% increase in non-technical employees using coding tools since Q1, a testament to the democratization of building. The introduction of agent-driven tools like the Signals application and Rapid Innovation Squads has accelerated decision-making and business outcomes, while initiatives such as embedding AI-powered agents into workflows have enhanced productivity and customer experience. With a focus on scalability, Salesforce demonstrated how its solutions like Slack, MuleSoft, and Data Cloud empower organizations to streamline operations, reskill workforces, and achieve exponential results in the agent era.
    <html><head/><body><p>• Salesforce has enabled 67% of its workforce to engage with coding tools, with 57% of non-technical employees leveraging these tools, marking a 20% growth since Q1 and showcasing the accessibility of innovation across the company.</p><p>• The Signals application, powered by Data Cloud and Slack, consolidates over 400 data sources into actionable insights, saving sales teams significant time and driving seamless productivity gains.</p><p>• Salesforce’s modular architecture for AI agents, built on Agent Script, allows for scalable, deterministic workflows that enhance reliability, increase efficiency, and reduce reliance on probabilistic methods for critical tasks.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1781727010830001l2f7
    Learn how Salesforce is scaling by shifting from building for human scale to designing and delivering for agentic scale.
    See how agentic architecture transforms workflows for your business, customers, and employees.
    Get the Customer Zero playbook to skip implementation bottlenecks and maximize ROI in the agentic era.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1781727010830001l2f7">Report a Concern</a>
    Keynote
    Live Session Audio Icon
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 2
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/customer_success_in_action_at_dreamforce_2026/episode/episode-s1e4">Watch now</a>
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/customer_success_in_action_at_dreamforce_2026/episode/episode-s1e4
    Tuesday, Sep 15
    3:00 p.m. Tuesday, Sep 15
    We built the Agentic Enterprise, and now we're scaling it. Joe Inzerillo and the leaders who've lived it share what broke, what we're seeing today, and the Customer Zero empowerment we're handing you.
    Session Summary arrow-forward
    Session Format: Keynote
    • Tuesday, Sep 153:45 PM - 4:35 PM PDT
      (10:45 PM - 11:35 PM GMT)
      Moscone West, L2, Keynote - Room 2020
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Operations
    Success Plans
    Agentforce
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    This session highlighted Salesforce's innovative approach to scaling customer service operations, focusing on Agentforce and Service Cloud enhancements. Over the past six years, Salesforce transformed its support operations by reimplementing Service Cloud, introducing Agentforce, and leveraging AI-powered tools to improve efficiency and customer satisfaction. Notably, Agentforce achieved a nearly two-thirds autonomous resolution rate across 5.3 million interactions, leading to an 8% reduction in support case volume despite a 5% increase in activated licenses. Innovations such as unified routing, tierless case management with Slack for Service, multilingual support, and internal AI-driven tools have significantly improved case resolution times, customer experience, and operational scalability, while maintaining flexibility for future technological advancements through a modular architecture.
    <html><head/><body><p>• Agentforce has transformed Salesforce's support operations, achieving a nearly two-thirds autonomous resolution rate and reducing support case volume by 15% compared to forecasted levels, even as customer growth increased.</p><p>• AI-powered tools like unified routing, Slack for Service, and multilingual support have enhanced efficiency and customer satisfaction by streamlining case assignment, enabling seamless collaboration, and offering 24/7 global language capabilities.</p><p>• Salesforce emphasized the importance of a unified data model and modular architecture to ensure consistent, scalable, and future-ready service innovations in an ever-evolving technological landscape.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779898495094001Gh7U
    Explore how Salesforce shifts incoming demand using self-service on Help to resolve 68% of customer issues autonomously.
    See how unified data foundations, intelligent routing, swarming, and agentic hydration optimize support operations.
    Learn practical architectural and operational strategies for productizing AI features to achieve faster time-to-resolution.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779898495094001Gh7U">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    12:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Discover how Salesforce transformed support as Customer Zero. Learn how Agentforce unifies self-service and assisted operations to boost efficiency and scale across more than 200,000 customers.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 1612:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED

I go to Dreamforce because innovation is transferable across industries, and I can connect with a community that stretches across cities, time zones, and years.

Kathy Lueckeman

Chair, Education Trailblazers Association

Transform every
part of your business.
Become an Agentic Enterprise.

September 15–17 | San Francisco and Salesforce+

Register now
background img