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IBM

Innovator

Overview

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

https://www.ibm.com
location202 - Conga

Sponsored Sessions

  • Yes
    Consultant
    IT Business Leader
    Agentforce 360 Platform
    Agentforce
    Artificial Intelligence
    Intermediate
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session showcased IBM Consulting's innovative AI-powered delivery platform, the IBM Consulting Advantage, which enhances Salesforce implementations by improving consistency, efficiency, and trust. The platform democratizes expertise across consultants globally, ensuring even junior staff can deliver results comparable to senior experts, while reducing project durations by up to 28%. By leveraging AI and automation, IBM has shifted from labor-intensive consulting to asset-driven delivery, enabling faster, more cost-effective transformations and higher ROI for clients. The platform integrates seamlessly with Salesforce products, including Data Cloud and MuleSoft, and ensures secure, up-to-date best practices for delivering scalable, enterprise-grade solutions at an accelerated pace.
    <html><head></head><body><p>• IBM Consulting Advantage accelerates Salesforce project delivery by up to 28%, reducing time-to-value while ensuring consistency and cost efficiency.</p><p>• The platform democratizes expertise, enabling all consultants, regardless of experience, to deliver high-quality, evidence-driven outcomes using AI-powered tools and reusable assets.</p><p>• Integration with Salesforce products like Data Cloud and MuleSoft ensures secure, real-time access to best practices and innovations, allowing businesses to stay competitive in a rapidly evolving market.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987463128001hDZb
    Learn how AI-powered delivery tools can improve team productivity across the entire project lifecycle.
    Discover how role-based AI agents support more efficient delivery.
    Understand how to leverage AI tools in your role to supercharge your work.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987463128001hDZb">Report a Concern</a>
    Theater
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    Yes
    Campground
    Moscone North
    12:00 p.m. Tuesday, Oct 14
    Tuesday, Oct 14
    See how to automate key workflows, speed time to value, and improve productivity by up to 20% with AI-powered delivery for Salesforce clients.

    , Global Offering Asset Lead, Salesforce, IBM

    , Global Salesforce GTM Leader - IBM Consulting, IBM

    • Tuesday, Oct 1412:30 PM - 12:50 PM PDT
  • Yes
    IT Business Leader
    Agentforce
    Data 360
    Data Activation
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session focused on the critical steps to creating AI-ready data and emphasized the importance of integrating siloed data sources for more effective AI applications. Attendees learned about the collaboration between Salesforce and IBM, which enables the combination of mainframe transactional data with Salesforce Data Cloud to unlock powerful insights and enhance artificial intelligence capabilities. Key innovations discussed included the use of Watson X and zero-copy data integration to make data more accessible and actionable for generative AI, with 70% of global business transactions still residing on mainframes. The session highlighted the transformative potential of combining these technologies to improve operational efficiency and decision-making in areas such as banking and telecommunications.
    <html><head></head><body><p>• The integration of IBM's mainframe data with Salesforce Data Cloud enables generative AI applications to act on previously siloed transactional data, enhancing decision-making and operational insights.</p><p>• Zero-copy data integration and Watson X technology allow businesses to prepare their data for AI while maintaining security and accessibility, addressing the challenge of working with legacy systems.</p><p>• With 70% of global business transactions still occurring on mainframes, leveraging this partnership can significantly enhance AI readiness and deliver tangible benefits for industries like banking and telecommunications.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987314887001hU65
    Understand what data matters most for agentic AI and how to integrate it across systems. 
    Discover how to build an AI-ready data architecture with Salesforce at the core. 
    Learn from clients deploying AI agents that are fueled by unified, enterprise-wide data.  
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987314887001hU65">Report a Concern</a>
    Breakout
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    Visible
    Yes
    Metreon AMC
    8:00 a.m. Wednesday, Oct 15
    Wednesday, Oct 15
    Enterprises need the right data strategy to harness the full power of AI agents and deliver results. Build a unified and trusted data ecosystem to fuel smarter, faster business decisions.

    , IBM Consulting, IBM

    , Customer Support Delivery Strategy Manager, Ericsson AB

    , Director, Partnership Success, Salesforce

    , Principal Product Manager, IBM

    • Wednesday, Oct 158:45 AM - 9:30 AM PDT
  • Yes
    IT Business Leader
    Agentforce
    Data 360
    Data Activation
    Intermediate
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session highlighted the transformative potential of integrating IBM mainframe data with Salesforce's Data Cloud through a zero-copy solution, enabling seamless access to transactional application data without duplication. With IBM mainframes supporting 70% of global transactions by value and offering industry-leading reliability, the zero-copy integration eliminates traditional data silos, reduces costs, and enhances governance. This approach allows businesses to create unified customer profiles, supporting real-time insights, advanced AI-driven analytics, and improved operational efficiency across industries like financial services and manufacturing. By leveraging this integration, organizations can streamline AI model training, ensure compliance, and drive smarter and faster decision-making with secure, federated data access in Data Cloud.
    <html><head></head><body><p>• Zero-copy integration enables real-time access to IBM mainframe data in Salesforce's Data Cloud, eliminating costly data duplication and reducing latency for faster insights.</p><p>• The solution enhances operational efficiency by unifying data silos, providing enriched customer profiles, and supporting AI-driven use cases such as fraud detection and compliance monitoring.</p><p>• Industries like financial services and manufacturing benefit from seamless data integration, enabling personalized experiences, improved decision-making, and significant cost savings.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987376247001hFfp
    Discover the value of data plus AI with Zero Copy between IBM mainframes and Data Cloud. 
    See how unified data fuels AI agents to enhance CX, streamline operations, and drive business value. 
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987376247001hFfp">Report a Concern</a>
    Theater
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    Visible
    Yes
    Moscone South
    Content Pavilion
    9:00 a.m. Wednesday, Oct 15
    Wednesday, Oct 15
    Make your data AI-ready—without moving it—so regulated industries can securely support and scale AI and analytics across their business with Zero Copy between mainframe and Data Cloud.

    , Delivery Lead, Data Cloud Architect, IBM

    , Product Manager, Data & AI on IBM Z, IBM

    • Wednesday, Oct 159:30 AM - 9:50 AM PDT
  • Yes
    Marketing
    IT Business Leader
    Slack
    Agentforce
    Agentic AI
    Intermediate
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session explored the foundations of cost-effective AI at scale, focusing on three key pillars: creating a business case, building confidence through governance, and breaking through data silos. Insights from the State of Salesforce report revealed that while AI adoption is growing, 74% of organizations still struggle to improve customer experience and engagement, and only 16% of executives feel confident in leveraging AI to transform their enterprises. The speakers highlighted the importance of aligning AI initiatives with measurable business outcomes, fostering strong governance to accelerate confidence and adoption, and integrating siloed data, including legacy systems, to unlock hidden business value. A real-world case study demonstrated how a Salesforce implementation provided a foundation for AI initiatives, emphasizing the critical role of change management and targeted use cases to drive efficiency and enhance both customer and employee experiences.
    <html><head></head><body><p>• Creating a business case for AI requires addressing uncertainty in ROI and holding AI accountable for measurable business outcomes.</p><p>• Strong governance frameworks significantly boost confidence in AI adoption, enabling organizations to scale AI effectively and securely.</p><p>• Breaking through data silos, including connecting legacy systems to Salesforce, enhances AI accuracy and cost savings while providing a comprehensive view of customer data.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987377013001hdjb
    Gain insight into how enterprises can bridge the gap between AI promise and performance.
    Hear real-world examples where Salesforce is transforming experiences with AI.
    Identify actionable strategies to use Salesforce, data, and AI to drive cost-effective business impact.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987377013001hdjb">Report a Concern</a>
    Theater
    Live Session Audio Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    10:00 a.m. Wednesday, Oct 15
    Wednesday, Oct 15
    What’s blocking agentic AI success? Learn best practices from innovative business leaders who are transforming their organizations with data and AI on the Salesforce Platform.

    , Strategy Principal and Global Research Lead, IBM Institute for Business Value, IBM

    , Vice President, Product and Commercial Strategy, Governance and Operations, McKesson

    • Wednesday, Oct 1510:30 AM - 10:50 AM PDT
  • Yes
    Consultant
    IT Business Leader
    Agentforce
    Intermediate
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session highlighted the powerful integration between Salesforce, Slack, and IBM's Watson Orchestrate platform, showcasing how these tools are transforming enterprise workflows through automation and AI-driven agents. Attendees learned about how Slack is becoming the central interface for Agentforce 360, enabling seamless collaboration and interaction with AI agents for tasks such as HR support and sales prospecting. Demonstrations revealed pre-built and customizable agents, such as the Employee Support Agent and Sales Prospecting Agent, which leverage Slack, Salesforce Data Cloud, and IBM Watson Orchestrate to streamline workflows, improve efficiency, and provide actionable insights. These integrations emphasize the ability to deploy and manage agents directly in Slack, creating a unified workspace that improves productivity and collaboration across organizations.
    <html><head></head><body><p>• Slack is evolving into the primary interface for Agentforce 360, enabling organizations to integrate and interact with AI agents as teammates for various enterprise use cases.</p><p>• IBM's Watson Orchestrate platform, integrated with Salesforce, allows users to customize and deploy pre-built agents for tasks such as HR support and sales prospecting, leveraging data from platforms like SAP SuccessFactors, Oracle HCM, and Salesforce itself.</p><p>• The Sales Prospecting Agent demonstrated how AI-driven workflows can combine Salesforce data, partner insights, and generative AI to provide actionable recommendations, automate tasks, and streamline communication directly within Slack.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987375461001hcmK
    See how interoperable, domain-specific AI agents connect with Slack and automate complex, end-to-end workflows.
    Learn how employees can answer 94% of company-wide HR queries through Slack’s conversational interface.  
    Learn how sellers can boost conversion rates with product targeting, contact fetching, and pitch development through Slack. 
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987375461001hcmK">Report a Concern</a>
    Theater
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    Visible
    Yes
    Moscone West, Level 3
    Moscone West
    1:00 p.m. Wednesday, Oct 15
    Wednesday, Oct 15
    Turn Slack into your agentic-AI portal, automating complex workflows with connected AI agents across enterprise domains to deliver value for customers and employees.

    , Director, Technical Product Management and IBM Distinguished Engineer, IBM, IBM

    , Director, Strategic Partnerships, Salesforce

    • Wednesday, Oct 151:30 PM - 1:50 PM PDT
  • Yes
    IT Business Leader
    Agentforce
    Data 360
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session focused on the foundations and strategies for scaling multi-agent AI systems by unifying data, orchestrating agents, and ensuring security and governance. Speakers emphasized the importance of data as the backbone of AI, highlighting the collaboration between Salesforce and IBM to enable seamless data integration using zero-copy architecture, such as Salesforce Data Cloud and IBM Watson Data. The discussion underscored the need for orchestration to ensure agents work collaboratively across ecosystems, leveraging open standards like A2A and MCP protocols to enable interoperability and intelligent task delegation. Finally, the session stressed the critical role of governance and security in building, monitoring, and managing agents, ensuring trust, transparency, and optimized outcomes for enterprises adopting AI-driven workflows at scale.
    <html><head></head><body><p>• Data unification across platforms, enabled by innovations like zero-copy architecture between Salesforce Data Cloud and IBM Watson Data, is critical for providing AI systems with the context needed to deliver actionable insights.</p><p>• Orchestration is vital for ensuring agents collaborate effectively across diverse ecosystems, with open protocols like A2A and MCP facilitating seamless communication and intelligent task allocation.</p><p>• Robust governance and security frameworks, including agent observability, evaluation, and runtime monitoring, are essential to maintaining trust and optimizing outcomes in multi-agent AI ecosystems.</p></body></html>
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987313983001hzNH
    Learn how to orchestrate agents for better collaboration across business processes and drive meaningful outcomes.
    See how top organizations are solving high-value business challenges and maximizing their Salesforce ROI.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987313983001hzNH">Report a Concern</a>
    Breakout
    Live Session Audio Icon
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    Visible
    Yes
    Moscone South
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2025/series/agentforce_at_dreamforce_2025/episode/episode-s1e10">Watch now</a>
    Wednesday, Oct 15
    2:00 p.m. Wednesday, Oct 15
    Scale agentic AI smarter and faster. Learn what it takes to orchestrate multi-agent systems on Salesforce to drive real enterprise ROI.

    , Director of Product Management, Agentforce, Salesforce

    , Director, Technical Product Management and IBM Distinguished Engineer, IBM, IBM

    , Global Managing Partner, Core Business Applications, IBM

    , Head of Global Strategic Partnerships, IBM

    • Wednesday, Oct 152:45 PM - 3:30 PM PDT
  • Yes
    IT Business Leader
    Agentforce Marketing
    Agentforce
    Data 360
    Customer Relationships
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session explored innovative loyalty strategies and the integration of AI across various industries, highlighting how Salesforce products like Marketing Cloud and Loyalty Cloud are enabling businesses to deliver hyper-personalized experiences. Generative AI was showcased as a transformative tool for segmentation, campaign activation, and real-time personalization, as seen in use cases like loyalty agents driving retention campaigns and customized menu boards in QSR drive-thrus. Electric vehicle manufacturers are leveraging AI for route planning and customer education, while airlines are exploring AI for internal operations and loyalty program enhancements. Across all industries, the focus remains on balancing simplicity with optionality, creating emotional connections, and maximizing customer lifetime value through personalized and efficient solutions.
    <html><head></head><body><p>• Generative AI in Salesforce Marketing Cloud enables hyper-personalized campaigns, reducing manual work while increasing engagement and customer retention.</p><p>• AI-powered segmentation and real-time personalization, such as customized menu boards and loyalty offers, are redefining customer experiences in the QSR and automotive sectors.</p><p>• Loyalty programs are evolving to balance simplicity and optionality, with AI driving tailored recommendations and expanding ways for customers to earn and redeem rewards.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987315810001hH11
    Gain strategies to boost customer retention and satisfaction using agentic AI across sales, service, and marketing. ​
    Discover how to drive hyper-personalization and embed loyalty across the customer journey.
    See how innovative companies accelerate AI adoption to transform customer loyalty and the end-to-end customer experience.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987315810001hH11">Report a Concern</a>
    Breakout
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    Visible
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    Metreon AMC
    Wednesday, Oct 15
    3:00 p.m. Wednesday, Oct 15
    Loyalty isn’t luck — it’s AI. See how smart agents and killer content turn every customer touchpoint into a wow moment. Data + AI = unforgettable experiences.

    , Head of Customer Experience, Škoda

    , Director, Loyalty Products, Operations, and Insights, Delta Air Lines

    , Loyalty Practice Lead, IBM

    , Head of Digital Strategy + Experience, Taco Bell

    • Wednesday, Oct 153:45 PM - 4:30 PM PDT
  • Yes
    IT Business Leader
    Slack
    Agentforce
    Security
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session explored the critical aspects of securing generative AI workflows, focusing on the risks, harms, and mitigation strategies associated with AI systems. Key themes included the concept of trustworthy AI, the challenges of generative AI such as hallucinations, social bias, and privacy risks, and the importance of governance and guardrails in ensuring safety. A detailed presentation of Granite Guardian, an open-source model, demonstrated its ability to detect risks like groundedness, social bias, and prompt injection in AI systems, with practical applications shown through Salesforce integrations. The session concluded with insights into how modular and efficient guardrails, such as those in Granite Guardian, can enhance AI safety while maintaining performance across various use cases and industries.
    <html><head></head><body><p>• Granite Guardian's advanced harm detectors, which evaluate prompts and outputs for risks like hallucinations, social bias, and profanity, are designed to ensure safe and responsible AI use in generative workflows.</p><p>• Salesforce's integration with governance tools, including APIs for real-time risk detection, enables the implementation of guardrails like prompt safety checks and hallucination detection directly within the platform.</p><p>• The modular and efficient design of Granite Guardian allows it to perform well across multiple domains, including HR, finance, and education, with smaller model sizes that reduce computational overhead.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987334322001hFtL
    Understand how to apply risk management to AI workflows with scalable, ethical guardrails.
    Explore strategies to detect risks in agentic workflows to ensure safe and compliant innovation.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987334322001hFtL">Report a Concern</a>
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    Moscone West, Level 3
    Moscone West
    Thursday, Oct 16
    11:00 a.m. Thursday, Oct 16
    Deploying AI means risk management at scale. See how IBM watsonx.gov with Granite Guardian supports scalable AI workflows by enforcing boundaries in RAG pipelines, function calling, and agents.

    , Salesforce Engineering Leader, IBM

    , Research Software Engineer, IBM Research

    , IBM Fellow & VP, IBM

    • Thursday, Oct 1611:30 AM - 12:15 PM PDT

    • Every year, Dreamforce exceeds my expectations in value and actionable takeaways — it’s truly worth every minute.

    Ali Waguespack

    Senior Delivery Manager, Kicksaw