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2024 sponsors.

88%

of attendees
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4.2

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4.2 out of 5.

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PwC

Pioneer

Overview

PwC and Salesforce unite innovation, expertise and trust to reshape possibilities and help create a future that's brighter, smarter, and more customer-focused than ever before.

https://www.pwc.com/us/en/technology/alliances/salesforce.html

Sponsored Sessions

  • Yes
    Executive
    IT Business Leader
    Product Management
    Healthcare and Life Sciences
    Experience Cloud
    Agentforce Life Sciences
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session at Dreamforce highlighted the transformative journey of a patient-centric technology platform built on Salesforce, specifically leveraging Service Cloud, Health Cloud, Marketing Cloud, and Experience Cloud. The speakers detailed how the 'One PRM' platform has modernized and scaled patient services for over 23 brands, enrolling 300,000 new patients annually and processing 300 business transactions per minute. Key innovations included a unified patient profile, real-time data sharing, and personalized engagement tools, all of which have improved access to therapy, adherence, and overall health outcomes. The session also discussed the strategic use of AI and predictive analytics to enhance the platform’s capabilities, as well as the challenges of transitioning from legacy systems while ensuring no disruption to patient care or business operations.
    <html><head></head><body><p>• The 'One PRM' platform, powered by Salesforce technologies, has enabled a connected ecosystem providing seamless, personalized support to patients, resulting in faster access to therapies and improved health outcomes.</p><p>• With over 300,000 new patients enrolled annually and more than 1 million patient support services delivered each year, the platform has demonstrated significant scalability and operational efficiency.</p><p>• Future innovations include leveraging AI and predictive analytics to anticipate patient needs, enhance agent productivity, and further streamline the patient journey, ensuring a continuously evolving and patient-focused experience.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987304992001h7aZ
    Drive more value by aligning platform capabilities to connect patients with the right resources at the right time.
    Explore strategies for balancing governance, business models, and tech limits while maintaining enterprise-wide progress.
    Understand how AI insights and automation deliver precision engagement that enhances patient and operational outcomes.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987304992001h7aZ">Report a Concern</a>
    Breakout
    Live Session Audio Icon
    Reserved seating Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    4:00 p.m. Tuesday, Oct 14
    Tuesday, Oct 14
    A global organization shares how it modernized and scaled its patient engagement platform to personalize experiences, boost conversion, balance business needs, and drive AI-powered innovation.

    , Partner, Advisory, PwC

    , Director II, Business Technology Solutions - US Patient Services & Consumer Marketing, AbbVie

    , Associate Director, Platform Enablement - US Patient Services, AbbVie

    • Tuesday, Oct 144:15 PM - 5:00 PM PDT
  • Yes
    IT Business Leader
    Technology
    Agentforce Revenue Management
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session highlighted the significant advancements and transformations achieved by leveraging Salesforce Revenue Cloud, CPQ, and billing modules to create a seamless end-to-end lead-to-cash process. The discussion emphasized the importance of unifying data models and platforms, which enabled the integration of sales and finance functions, improved data accuracy, and enhanced customer experiences. With over an eight-year journey, the organization has successfully transitioned from outdated systems to a single, harmonized platform that supports complex billing and subscription models, reducing inefficiencies and boosting operational performance. Key strategies like dark deployment, scaled agile implementation, and rigorous data migration testing were pivotal in ensuring a smooth transformation and achieving a customer-centric, frictionless buying journey supported by robust AI and data insights.
    <html><head></head><body><p>• The implementation of Salesforce Revenue Cloud has streamlined the lead-to-cash process, unifying sales and finance systems to reduce friction and improve data accuracy across the organization.</p><p>• Rigorous data migration testing, including follow-on testing for amendments, renewals, and reconciliations, ensured a smooth transition from legacy systems to the new platform, avoiding data discrepancies and operational interruptions.</p><p>• Dark deployment and scaled agile methodologies allowed for incremental feature testing in production, enabling early issue identification and ensuring a high-quality, seamless rollout with no critical issues post-launch.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987306776001hHZy
    Understand how to implement an end-to-end Revenue Cloud solution, from opportunity to ledger, across the revenue lifecycle.
    Learn strategies to help drive measurable business outcomes during large-scale revenue transformation initiatives.
    Surface common challenges in Revenue Cloud migrations, including handling deferred revenue reconciliations.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987306776001hHZy">Report a Concern</a>
    Breakout
    Live Session Audio Icon
    Reserved seating Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    9:00 a.m. Wednesday, Oct 15
    Wednesday, Oct 15
    Join us to hear how a global enterprise connected CPQ to journal entries, bridging sales and accounting with Revenue Cloud to drive accuracy, speed, and trust across the revenue lifecycle.

    , Director, Lead to Revenue - Salesforce Practice, PwC

    , Principal, PwC

    , Chief Technology Officer, Corporate Platforms, S&P Global

    • Wednesday, Oct 159:30 AM - 10:15 AM PDT
  • Yes
    IT Business Leader
    Consumer Goods
    Agentforce Consumer Goods
    Salesforce on Salesforce
    Beginner
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session highlighted how PepsiCo leveraged Salesforce to modernize and transform their frontline sales operations through the development of the Savvy ecosystem. By integrating previously fragmented tools and creating a unified platform, Savvy enabled seamless collaboration and data sharing for over 25,000 field employees, improving retail execution and customer interactions. The solution utilized advanced features such as digital twin technology, AI, and automation to simplify workflows, optimize in-store operations, and create actionable insights, leading to faster decision-making and exponential growth in efficiency. Looking to the future, PepsiCo aims to deepen their one-platform strategy by connecting directly with customers through CRM integration, further enhancing transparency, scalability, and collaboration to drive mutual business growth.
    <html><head></head><body><p>• PepsiCo's Savvy platform, built on Salesforce, unified fragmented tools into a single ecosystem, enabling improved coordination, faster workflows, and more impactful customer interactions.</p><p>• The integration of AI, digital twin technology, and automation allowed PepsiCo to optimize in-store operations, reduce manual tasks, and empower employees to focus on meaningful customer engagements.</p><p>• Future plans include extending the one-platform strategy by enrolling customers into the CRM environment, fostering a rich digital partnership to enhance transparency and drive shared business growth.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987373117001hbBF
    Learn how PepsiCo guides their selling process by implementing store-specific sales priorities.
    Discover how AI, image recognition, and planograms enhance rep speed, accuracy, and field execution quality.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987373117001hbBF">Report a Concern</a>
    Theater
    Live Session Audio Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone South
    Content Pavilion
    Wednesday, Oct 15
    11:00 a.m. Wednesday, Oct 15
    Explore how a leading consumer goods company embedded image recognition to reimagine its ordering process and at the same time enhance its sales experience with actionable priorities.

    , Enterprise Solutions Senior Director, S&T, PepsiCo NA Beverages, PepsiCo

    , VP, S&T NA Deployment, PepsiCo NA Foods & Beverages Consumer/Commercial, PepsiCo, Inc.

    , Salesforce Director, PwC

    • Wednesday, Oct 1511:30 AM - 11:50 AM PDT
  • Yes
    IT Business Leader
    Operations
    Financial Services
    Engineering, Construction, and Real Estate
    Agentforce Sales
    Tableau
    Agentic AI
    Beginner
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session highlighted how Salesforce has been instrumental in transforming the commercial real estate industry by evolving from a basic CRM into a comprehensive, indispensable platform for brokers. Through the integration of Sales Cloud, Marketing Cloud, and Tableau, a streamlined, data-driven workflow was established, enabling brokers to manage end-to-end processes, gain actionable insights, and enhance collaboration. The session underscored the importance of co-creation between business and IT, leading to a unified platform that fosters trust, simplifies processes, and empowers brokers to focus on relationships rather than administrative tasks. With leadership adopting an AI-first mindset and leveraging robust data foundations, the platform is set to enable predictive analytics, AI-driven insights, and further innovation, driving efficiency and client value at scale.
    <html><head></head><body><p>• Salesforce's multi-cloud integration, including Sales Cloud and Marketing Cloud, has digitized and unified the workflow for brokers, creating a single platform for collaboration and actionable insights.</p><p>• Co-creation between business and IT was pivotal in building trust and ensuring the platform met user needs, with iterative design allowing for rapid adjustments and continuous improvement.</p><p>• The platform's foundation of centralized data has paved the way for advanced capabilities such as predictive analytics and AI-driven insights, positioning the organization for ongoing innovation and market leadership.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987303870001hqUD
    Learn how to architect an AI-ready digital backbone using Experience Cloud, Marketing Cloud, CRM Analytics, and Tableau.
    Discover how to streamline go-to-market workflows through automated campaign development and listing syndication.
    Explore how unified data powers decision-making and fuels an external-facing Tableau dashboard for global investors.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987303870001hqUD">Report a Concern</a>
    Breakout
    Live Session Audio Icon
    Reserved seating Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    1:00 p.m. Wednesday, Oct 15
    Wednesday, Oct 15
    Explore how a leading real estate firm built a broker-first, AI-ready platform on Salesforce, digitizing deal flow and powering investor insights through Tableau and CRM Analytics.

    , Principal, Financial Services Leader, PwC

    , CIO, Cushman & Wakefield

    , Partner, PwC

    • Wednesday, Oct 151:15 PM - 2:00 PM PDT
  • Yes
    Executive
    IT Business Leader
    Healthcare and Life Sciences
    Nonprofit
    Agentforce Health
    Agentforce Marketing
    Data 360
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session explored how data and AI are transforming patient care, specifically in oncology, by streamlining processes, improving outcomes, and enhancing patient experiences. Speakers discussed the integration of technologies such as Salesforce and AI to automate workflows, reduce administrative burdens, and enable clinicians to focus on patient care. Key innovations included leveraging AI for donor-patient matching in cellular therapy, automating documentation with ambient clinical tools, and utilizing centralized platforms for operational efficiency. These advancements not only improve care delivery but also help scale operations to save more lives while maintaining cost-effectiveness and high-quality care.
    <html><head></head><body><p>• AI and data-driven technologies, like those powered by Salesforce, are enabling faster and more accurate donor-patient matchmaking in cellular therapy, improving survival rates for patients with critical illnesses like leukemia and sickle cell anemia.</p><p>• Automated tools, such as ambient clinical documentation and AI-driven patient summaries, are reducing administrative burdens on clinicians, allowing them to focus more on direct patient care and improving the overall quality of healthcare delivery.</p><p>• Centralizing operations on platforms like Salesforce and integrating AI insights into workflows is helping organizations scale their capabilities, reduce inefficiencies, and provide more personalized care to patients while keeping costs manageable.</p></body></html>
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987307671001hOEW
    Discover how a major health system unified data and AI to boost efficiency, personalize care, and reduce call volume by 15%.
    See how a nonprofit uses Salesforce to identify marrow donors faster and drive higher conversions for life-saving matches.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987307671001hOEW">Report a Concern</a>
    Breakout
    Live Session Audio Icon
    Available on Salesforce+ Icon
    Reserved seating Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone South
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2025/series/healthcare_and_life_sciences_at_dreamforce_2025/episode/episode-s1e10">Watch now</a>
    1:00 p.m. Wednesday, Oct 15
    Wednesday, Oct 15
    See how two organizations fuse Salesforce and AI to transform healthcare—evolving and assisting complex patient journeys and driving life-saving patient outcomes such as higher donor conversions.

    , Principal, Commercial and Service Excellence, PwC

    , Chief Information Officer, NMDP

    , CIO, RUSH Health

    • Wednesday, Oct 151:30 PM - 2:15 PM PDT
  • Yes
    IT Business Leader
    Operations
    Healthcare and Life Sciences
    Agentforce Health
    Agentforce MuleSoft
    Agentforce
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session highlighted how a healthcare organization transformed its contact center operations by leveraging Salesforce Health Cloud, MuleSoft, and AI-driven solutions. The initiative aimed to simplify caregiver workflows, reduce inefficiencies, and improve member experiences through a centralized 360-degree view of member data and seamless integration of 37 systems via MuleSoft. Key innovations included AI-powered call summarization, omnichannel support across six channels, and guided case flows, which significantly reduced average call handling and wrap-up times by 50 seconds and saved over 1,000 hours of work in just three months. The nine-month phased implementation, driven by strong collaboration and configuration-first principles, resulted in scalable, compliant, and future-ready architecture that empowered caregivers while enhancing operational efficiency and member satisfaction.
    <html><head></head><body><p>• The adoption of Salesforce Health Cloud and MuleSoft enabled a seamless integration of 37 systems and provided a 360-degree member view, reducing caregiver complexity and improving member interactions.</p><p>• AI-driven call summarization and guided case flows significantly reduced call handling times and after-call work, saving over 1,000 hours in just three months despite increased call volumes.</p><p>• A phased rollout approach with strong change management, caregiver involvement, and continuous feedback ensured a smooth transition, scalable architecture, and improved caregiver retention by simplifying their workflows.</p></body></html>
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987305889001hVDV
    Uncover how a future-ready, scalable contact center enhances caregiver efficiency and member outcomes.
    Discover how an integrated architecture delivers a 360° member view with Health Cloud, Voice, AI, and MuleSoft.
    Experience how Agentforce enables call summaries and real-time next-best actions to improve caregiver support and decisions.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987305889001hVDV">Report a Concern</a>
    Breakout
    Live Session Audio Icon
    Available on Salesforce+ Icon
    Reserved seating Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone West, Level 3
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2025/series/healthcare_and_life_sciences_at_dreamforce_2025/episode/episode-s1e9">Watch now</a>
    1:00 p.m. Wednesday, Oct 15
    Wednesday, Oct 15
    See how Health Cloud, Agentforce & MuleSoft power an AI-driven contact center that unifies systems, reduces handle times, and helps caregivers deliver seamless, personalized, and efficient experiences

    , Director Salesforce Program, Select Health

    , Salesforce Director, PwC US, PwC

    , Salesforce Product Manager, Select Health

    , Chief Information Officer, SelectHealth

    , Salesforce Director, PwC US, PwC

    • Wednesday, Oct 151:45 PM - 2:30 PM PDT

    • Every year, Dreamforce exceeds my expectations in value and actionable takeaways — it’s truly worth every minute.

    Ali Waguespack

    Senior Delivery Manager, Kicksaw