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Snowflake

Groundbreaker

Overview

About Snowflake Snowflake makes enterprise AI easy, efficient and trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here. Learn more at snowflake.com (NYSE: SNOW).

https://www.snowflake.com
location, , 314 - Snowflake (Moscone North

Sponsored Sessions

  • Yes
    Architect
    Data 360
    Beginner
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session highlighted the integration capabilities between Salesforce Data Cloud and Snowflake through the newly launched Snowflake Open Flow connector, which enhances zero-copy, bidirectional data sharing and streamlines data ingestion processes. Built on Apache Nifi, Snowflake Open Flow provides a fully managed service enabling data movement from various sources to destinations, including Snowflake, and supports analytics, AI readiness, and interoperability with over 200 processors. Attendees learned about the seamless setup of the Salesforce connector, which simplifies metadata synchronization, reduces friction via OID-based authentication, and allows dynamic table creation for combining Salesforce data with other datasets in Snowflake. The session concluded with demonstrations showcasing how this integration supports AI-driven insights, dynamic querying, and multi-source data combination, empowering businesses to leverage Salesforce data for advanced analytics and decision-making.
    <html><head></head><body><p>• The Snowflake Open Flow connector for Salesforce Data Cloud eliminates the need for manual security credentials by leveraging OID-based authentication, ensuring secure and seamless data sharing.</p><p>• Dynamic tables in Snowflake enable combining Salesforce data with other data sources, such as ERP systems or marketplace datasets, allowing for enriched analysis and AI-driven insights.</p><p>• The integration supports real-time data sharing and stream-based triggers, enabling businesses to automate workflows and enhance operational efficiency using Salesforce and Snowflake data.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987454363001hn00
    Learn how Snowflake Openflow helps accelerate decision-making with zero-copy data sharing from Salesforce to Snowflake
    Understand how Snowflake Openflow revolutionizes data movement & integrations across data sources and destinations
    Learn how Salesforce and Snowflake are partnering to drive thought leadership in zero-copy data sharing and Agentic workflows
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987454363001hn00">Report a Concern</a>
    Theater
    Live Session Audio Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    Wednesday, Oct 15
    3:00 p.m. Wednesday, Oct 15
    Snowflake and Salesforce have made data sharing easier and unlocked newer capabilities for the new agentic AI world.

    , Principal Partner Solution Engineer, Snowflake

    , Principal Product Manager, Snowflake

    • Wednesday, Oct 153:30 PM - 3:50 PM PDT
  • Yes
    Architect
    Agentforce
    Intermediate
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session explored the integration of Salesforce and Snowflake to enhance AI-driven applications through innovative data processing and conversational interfaces. It highlighted how Salesforce's Agentforce and Snowflake Cortex AI can leverage MCP (multi-component protocol) to replace rigid APIs, enabling seamless communication between systems and fostering advanced use cases for structured and unstructured data. Key advancements include Snowflake's Cortex capabilities, such as AI SQL, Cortex Search, and Cortex Analyst, which empower users to process and retrieve data efficiently while maintaining governance and scalability. The session underscored the growing trend of building AI tools where data resides, emphasizing the importance of centralized data platforms and MCP-powered multi-agent architectures for dynamic, cross-platform applications.
    <html><head></head><body><p>• Snowflake Cortex enables users to combine structured and unstructured data through tools like AI SQL and Cortex Search, offering enhanced flexibility and functionality for data analytics.</p><p>• The integration of Salesforce and Snowflake through MCP allows AI agents to seamlessly interact across systems, enabling use cases such as dynamic materialization of Salesforce data and conversational querying of datasets.</p><p>• Centralizing data and leveraging MCP-driven architectures reduces inefficiencies, promotes governance, and allows for scalable AI applications that can be used across multiple downstream systems and platforms.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987453512001h63C
    Understand how Snowflake can process data from across your enterprise systems, drive ML and AI workflows.
    Learn how MCP based integration allows Salesforce agents to securely interact with Snowflake Cortex.
    Appreciate how Salesforce and Snowflake partnership enables Agent AI business use-cases.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987453512001h63C">Report a Concern</a>
    Theater
    Live Session Audio Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    Thursday, Oct 16
    11:00 a.m. Thursday, Oct 16
    Explore MCP as it enables you to extract deep insights, drive process automation from all forms of data.

    , Principal Partner Solution Engineer, Snowflake

    , Director, AI, Snowflake

    • Thursday, Oct 1611:30 AM - 11:50 AM PDT

    • Every year, Dreamforce exceeds my expectations in value and actionable takeaways — it’s truly worth every minute.

    Ali Waguespack

    Senior Delivery Manager, Kicksaw