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2024 sponsors.

88%

of attendees
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4.2

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LinkedIn

Groundbreaker

Overview

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has over 1 billion members and has offices around the globe. business.linkedin.com

https://business.linkedin.com
location, 603 - LinkedIn (Moscone North,

AppExchange Link

https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000H8VCxUAN

Sponsored Sessions

  • Yes
    Operations
    Sales
    Financial Services
    Agentforce Sales
    AppExchange
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session highlighted the transformative impact of AI and generative AI on sales, emphasizing how tools like LinkedIn Sales Navigator and its Sales Assistant feature are reshaping the prospecting process. With 94% of buyers incorporating AI into their purchasing decisions and a buying committee averaging over 11 members, the sales landscape has become increasingly complex. Sales Assistant, leveraging LinkedIn's vast network of 1.2 billion professionals and real-time signals, enables sellers to identify high-quality leads, personalize outreach, and build trust more effectively. The discussion also explored the evolving role of sellers, the need for deep technical expertise, and how AI is empowering sales teams to focus on meaningful connections while improving productivity and pipeline quality.
    <html><head></head><body><p>• AI and generative AI are revolutionizing sales by automating administrative tasks, enabling sellers to focus on building genuine, high-value relationships with buyers.</p><p>• LinkedIn Sales Navigator's Sales Assistant uses real-time signals and LinkedIn's extensive network to prioritize leads, personalize outreach, and accelerate the sales process, resulting in higher quality pipelines.</p><p>• The future of sales will demand deeper technical understanding and continuous learning from sellers, as AI tools become integral to prospecting, trust-building, and delivering measurable business value.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987347205001hfAn
    Discover how AI is redefining B2B buying and selling.
    Learn how sales leaders and their teams are meeting this challenge to succeed in this new landscape with LinkedIn.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987347205001hfAn">Report a Concern</a>
    Breakout
    Live Session Audio Icon
    Reserved seating Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    Thursday, Oct 16
    10:00 a.m. Thursday, Oct 16
    Learn how sales leaders are adapting as AI reshapes B2B buying. Hear how a new agentic solution in LinkedIn Sales Navigator automates prospecting to help sellers build trust and close deals faster.

    , Senior Director of Product Marketing, LinkedIn

    , Country Manager, Snowflake

    , Account Executive, LinkedIn

    • Thursday, Oct 1610:15 AM - 11:00 AM PDT
  • Yes
    Marketing
    Operations
    Professional Services
    Technology
    Agentforce Marketing
    Data 360
    Salesforce on Salesforce
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session explored the complexities of B2B marketing, emphasizing the challenges marketers face in proving ROI due to long sales cycles, fragmented data, and misalignment between sales and marketing teams. It highlighted how Salesforce Data Cloud and LinkedIn Ads integrate to capture and activate rich B2B signals, enabling better targeting, measurement, and optimization for marketing campaigns. Key innovations discussed included the use of LinkedIn's Conversions API to bridge first-party data from Salesforce with LinkedIn's platform, allowing marketers to track customer touchpoints across the entire buyer journey and optimize campaigns using advanced features like qualified leads optimization and conversion value optimization. By leveraging LinkedIn's economic graph and its extensive professional data set, marketers can connect their activities to real business outcomes, improve campaign performance, and shorten the B2B sales cycle through smarter targeting and personalization.
    <html><head></head><body><p>• The average B2B sales cycle has increased to 211 days, highlighting the need for tools like Salesforce Data Cloud and LinkedIn Ads to streamline complex buyer journeys and improve ROI tracking.</p><p>• LinkedIn's Conversions API acts as a bridge between first-party data and LinkedIn's platform, enabling marketers to capture both online and offline conversions while prioritizing data privacy.</p><p>• Advanced optimization features like qualified leads optimization and conversion value optimization help marketers focus on high-quality leads and valuable conversions, reducing costs and improving campaign efficiency.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987348114001h8Pn
    Learn how Salesforce and LinkedIn Ads integrate.
    Learn how to power smarter campaigns with first-party data.
    Learn how to effectively report on campaign performance with CAPI.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987348114001h8Pn">Report a Concern</a>
    Breakout
    Live Session Audio Icon
    Reserved seating Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    Thursday, Oct 16
    1:00 p.m. Thursday, Oct 16
    Proving the ROI of your marketing campaigns is more important than ever. Learn how to action your first-party data with targeted campaigns and drive meaningful outcomes with LinkedIn Ads & Data Cloud.

    , Senior Manager, Product Management, Salesforce

    , Senior Product Marketing Manager, LinkedIn

    • Thursday, Oct 161:30 PM - 2:15 PM PDT

    • Every year, Dreamforce exceeds my expectations in value and actionable takeaways — it’s truly worth every minute.

    Ali Waguespack

    Senior Delivery Manager, Kicksaw