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Meta

Innovator

Overview

Meta builds technologies that help people connect, find communities and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

https://www.meta.com/
location, , 401- Meta (Moscone North

Sponsored Sessions

  • Yes
    Marketing
    Executive
    IT Business Leader
    Agentforce Marketing
    Agentforce Service
    Beginner
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session highlighted the exceptional capabilities of WhatsApp as a powerful business messaging channel, emphasizing its impressive engagement metrics such as an 80% read rate, 50% click-through rate, and 30% conversion rate. WhatsApp’s unique features, including end-to-end encryption, cross-device communication, and support for high-quality rich media, were presented as key drivers of customer trust and engagement. Businesses can leverage WhatsApp across the entire customer lifecycle, from marketing and sales to ongoing services, by utilizing tools like ads that click to WhatsApp, utility messages, and authentication features, which foster loyalty and improve overall conversion rates. Real-world examples, such as Air France and Mono Card, demonstrated how WhatsApp’s solutions have significantly improved customer interactions, reduced costs, and driven growth, showcasing its potential to transform business communication strategies globally.
    <html><head></head><body><p>• WhatsApp offers unparalleled engagement statistics, including a 30% conversion rate and high customer interaction rates, making it a leading business messaging platform.</p><p>• Features like end-to-end encryption, cross-device compatibility, and rich media support enhance customer trust and communication efficiency across the customer lifecycle.</p><p>• Case studies from Air France and Mono Card revealed how WhatsApp's tools improved click-through rates, reduced acquisition costs, and increased customer registrations, proving its impact on business growth.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987448003001hoae
    Understand why WhatsApp for Business is strategic channel to help create a competitive edge in a diverse mobile ecosystem.
    Learn how utility and authentication messages help increase engagement, streamline ops, and drive measurable revenue growth.
    Explore how to design customizable, scalable messaging journeys for deeper customer connections across the lifecycle.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987448003001hoae">Report a Concern</a>
    Theater
    Live Session Audio Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    3:00 p.m. Tuesday, Oct 14
    Tuesday, Oct 14
    Discover why WhatsApp is becoming a strategic channel for businesses. Learn how to start with high-value service use cases, then scale to customizable journeys that grow engagement and revenue.

    , Product Marketing Lead, Meta

    • Tuesday, Oct 143:30 PM - 3:50 PM PDT
  • Yes
    Marketing
    Executive
    IT Business Leader
    Agentforce Marketing
    Data 360
    Data Activation
    Beginner
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session highlighted the transformative impact of AI on marketing strategies, emphasizing the importance of high-quality data and personalized experiences to drive business growth. Key innovations discussed included the use of the Conversions API for resilient connections, better data quality, and iterative measurement, which collectively enhance advertising performance and optimize customer targeting. Attendees learned that advertisers utilizing the Conversions API experienced significant improvements, such as a 33% increase in incremental purchase events and an 82% boost in subscription events, demonstrating the effectiveness of integrating high-quality data. The collaboration between Salesforce and partners ensures seamless integration of data solutions, enabling businesses to navigate a rapidly evolving ecosystem while maximizing the ROI of their marketing efforts through AI-driven personalization and measurement tools.
    <html><head></head><body><p>• Leveraging the Conversions API alongside high-quality data inputs resulted in a 33% increase in purchase events and an 82% increase in subscription events, showcasing the power of data-driven marketing strategies.</p><p>• Personalization powered by AI is becoming a critical factor for customer engagement, with 80% of consumers valuing the experience as much as the product itself, driving the need for diverse and high-quality creative assets.</p><p>• Salesforce's partnership with integrated data solutions ensures businesses can future-proof their marketing strategies, enabling resilient connections, enhanced data quality, and iterative measurement for sustained growth.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987448794001h8Gg
    Learn to improve your ad performance, measurement, and attribution using first-party data.
    Understand how Conversions API integration in Salesforce helps optimize your marketing performance.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987448794001h8Gg">Report a Concern</a>
    Theater
    Live Session Audio Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    Wednesday, Oct 15
    11:00 a.m. Wednesday, Oct 15
    Investing in a holistic data strategy puts you out front. Meta and Salesforce can help you maximize your results and take control of your first-party data to drive ROI for your business.

    , President and Head of BU Applications, Meta

    • Wednesday, Oct 1511:00 AM - 11:20 AM PDT
  • Yes
    Marketing
    IT Business Leader
    Retail
    Technology
    Agentforce Marketing
    Data 360
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session highlighted the transformative role of WhatsApp as a leading platform for business-customer engagement, emphasizing its ability to deliver personalized, secure, and efficient communication across the customer lifecycle. With over 3 billion monthly active users and 600 million daily business-consumer interactions, WhatsApp stands out with an 80%+ message read rate, 50%+ click-through rate, and 30% of consumers responding to businesses within two weeks. Salesforce's integration with WhatsApp, powered by Data Cloud and Einstein Copilot, enables seamless omnichannel experiences and personalized, two-way conversations, enhancing marketing, sales, and service efforts. New features like WhatsApp Flows, carousels, and optimized delivery for marketing messages were showcased, demonstrating how businesses can leverage these tools to improve customer engagement, reduce churn, and drive better ROI with data-driven strategies.
    <html><head></head><body><p>• WhatsApp's persistent thread and high engagement rates make it a powerful channel for businesses, with features like transactional updates, authentication, and marketing messages driving stronger customer relationships and conversions.</p><p>• Salesforce's Unified Conversations for WhatsApp integrates data from multiple touchpoints into a seamless, omnichannel experience, enabling personalized interaction and efficient customer support at scale.</p><p>• Innovations such as WhatsApp Flows, carousels, and optimized delivery allow businesses to create interactive, data-driven campaigns within WhatsApp, improving response rates and fostering deeper customer loyalty.</p></body></html>
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987365090001hghN
    Learn how enterprise brands use WhatsApp and Salesforce to deliver personalized customer support and 1:1 engagement at scale.
    Learn how Meta Business Messaging drives engagement across Marketing Cloud and Service Cloud with enterprise-grade security.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987365090001hghN">Report a Concern</a>
    Breakout
    Live Session Audio Icon
    Available on Salesforce+ Icon
    Reserved seating Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone South
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2025/series/agentforce_at_dreamforce_2025/episode/episode-s1e14">Watch now</a>
    Wednesday, Oct 15
    11:00 a.m. Wednesday, Oct 15
    Discover how Meta and Salesforce help enterprise brands transform engagement with personalized, AI-powered messaging that scales across the entire customer journey.

    , Head of Growth and Retention, iFood.com Agência de Restaurantes Online

    , Director, Solution Engineering, Salesforce

    , Strategic Partnerships, Meta

    , Product Manager, Meta

    • Wednesday, Oct 1511:00 AM - 11:45 AM PDT
  • Yes
    Marketing
    Executive
    IT Business Leader
    Agentforce Sales
    AppExchange
    Data 360
    Data Activation
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session explored the integration of Meta's Conversions API with Salesforce, showcasing how businesses can optimize campaign performance by leveraging first-party data and omnichannel insights. The Conversions API enables a secure, server-to-server connection, bypassing traditional limitations like third-party cookies and ad blockers, while offering greater control over data sharing. Attendees learned about the data accelerator effect, which combines resilient connections, high-quality inputs, and iterative measurement to enhance ad targeting, improve cost efficiency, and drive incremental growth. Additionally, the integration with Salesforce Data Cloud and AppExchange simplifies setup and empowers businesses to unlock actionable insights, improve lead quality, and optimize omnichannel ad performance, leading to measurable outcomes such as reduced cost per action and increased return on ad spend (RoAS).
    <html><head></head><body><p>• Meta’s Conversions API, integrated with Salesforce, provides businesses with a 13% lower cost per result and a 19% increase in attributed conversion events by securely connecting first-party data directly to Meta.</p><p>• Omnichannel ads powered by the Conversions API enable businesses to bridge online and offline shopping experiences, resulting in a 15% lower median cost per omnichannel purchase and a 21% higher store incremental RoAS compared to website-only optimization.</p><p>• Salesforce’s Data Cloud enhances the Conversions API by consolidating data from multiple sources, automating insights through AI, and enabling seamless activation of campaigns, all without requiring developer resources.</p></body></html>
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987366069001hGXj
    Learn how Conversions API helps lead generation-focused advertisers reach higher-quality leads while reducing costs.
    Learn how advertisers can optimize ads for both website and in-store sales using one campaign.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987366069001hGXj">Report a Concern</a>
    Breakout
    Live Session Audio Icon
    Available on Salesforce+ Icon
    Reserved seating Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone South
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2025/series/agentforce_at_dreamforce_2025/episode/episode-s1e12">Watch now</a>
    Thursday, Oct 16
    9:00 a.m. Thursday, Oct 16
    Leverage omni-channel sales and leads  data from your CRM to improve ad campaign performance, generate higher-quality leads, and improve ROI with the Conversions API via Data Cloud.

    , Product Marketing Manager, Partnerships, Meta

    , Senior Manager, Product Management, Salesforce

    • Thursday, Oct 169:45 AM - 10:30 AM PDT

    • Every year, Dreamforce exceeds my expectations in value and actionable takeaways — it’s truly worth every minute.

    Ali Waguespack

    Senior Delivery Manager, Kicksaw