Yes
Marketing
Service
Agentforce Service
Agentforce
Intermediate
Theater
All Sessions
Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
The session explored the transformative impact of social data and AI on customer care strategies, emphasizing the need to integrate social platforms into proactive workflows. With half of the world’s population on social media and platforms like Sprout Social processing over 2 billion messages daily, the discussion highlighted how real-time sentiment analysis and AI-driven automation can enhance brand loyalty and customer satisfaction, as evidenced by a 73% correlation between quick social responses and consumer retention. Key insights included the declining effectiveness of traditional channels like email and websites, and the rise of AI summarization in search results, which prioritizes social data over SEO. Demonstrations showcased how Salesforce and Sprout Social integrations streamline customer care, reduce noise by 80%, and provide actionable insights, enabling businesses to anticipate issues, improve efficiency, and deliver personalized support at scale.
<html><head></head><body><p>• Social data, combined with AI, allows brands to anticipate trends, manage sentiment shifts, and proactively address customer needs, reducing reliance on reactive care strategies.</p><p>• Salesforce's integration with Sprout Social demonstrated an 80% reduction in workflow noise for agents, enabling more efficient handling of customer inquiries across multiple channels.</p><p>• Emerging AI capabilities, like Agentforce, enhance omnichannel support by automating up to 80% of responses and stitching together customer data for seamless and personalized engagement.</p></body></html>
https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987408231001hhW5
Understand how industry leaders use social intelligence to improve customer experiences.
Discover how social data integration enhances cross-functional business strategy and ROI.
Learn to unify social channels with Salesforce for proactive, predictive customer care.
<a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987408231001hhW5">Report a Concern</a>
Theater
Live Session Audio Icon
This session is first come, first seated. You do not have a reserved seat.
Visible
Yes
Moscone South
Content Pavilion
Wednesday, Oct 15
2:00 p.m. Wednesday, Oct 15
Customer care demands a new playbook. Industry leaders and Sprout Social reveal how our new Digital Engagement integration with Salesforce drives proactive, predictive care that transforms results.
