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Amazon Web Services (AWS)

Innovator

Overview

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

https://www.salesforce.com/partners/aws/
location, , 600- AWS (Moscone North

Sponsored Sessions

  • Yes
    Architect
    IT Business Leader
    Financial Services
    Public Sector
    Agentforce 360 Platform
    Agentforce
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session explored the integration of Salesforce Agent Force with AWS Bedrock, highlighting its capabilities in enabling the third wave of AI agents. By leveraging model optionality and secure hosting on AWS Bedrock within the Salesforce VPC, organizations can ensure data privacy while using advanced generative AI models like Amazon Bedrock and Anthropic for tasks such as summarizing client information, streamlining call center operations, and improving advisor productivity. Real-world use cases from industries like financial services and automotive demonstrated how these solutions significantly reduced time spent on manual tasks, increased data accuracy, and enhanced customer experiences. The session also emphasized the importance of data compliance, scalable architecture, and iterative implementation to drive adoption and achieve measurable ROI while maintaining data security and trust boundaries.
    <html><head></head><body><p>• Salesforce Agent Force with AWS Bedrock enables secure generative AI solutions by ensuring that data remains within the Salesforce VPC, addressing compliance concerns for highly regulated industries.</p><p>• Real-world implementations showed significant time savings, such as reducing meeting preparation from 45 minutes to a few seconds and summarizing lengthy customer interactions for improved efficiency and accuracy.</p><p>• Iterative rollouts, early involvement of risk and compliance teams, and a focus on manageable project scopes were critical to overcoming challenges and driving successful adoption of generative AI solutions.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987351808001hhON
    Learn how to use model optionality with Agentforce by deploying Anthropic and other models via Amazon Bedrock.
    Learn how to enable secure and compliant AI adoption for regulated industries.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987351808001hhON">Report a Concern</a>
    Breakout
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    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    1:00 p.m. Tuesday, Oct 14
    Tuesday, Oct 14
    Learn how to deploy Anthropic models via Amazon Bedrock in Agentforce’s secure environment, enabling compliant AI adoption at scale, particularly for regulated industries.

    , Technical Product Manager, Toyota Motor North America

    , Manager, Brand Engagement Technology Solutions, Toyota Motor North America

    , Principal Solutions Architect, AWS

    , Head, Digital Advisor Platforms, RBC Wealth Management

    , Senior Director, Product Management, Salesforce

    • Tuesday, Oct 141:45 PM - 2:30 PM PDT
  • Yes
    Marketing
    Architect
    Retail
    Consumer Goods
    Agentforce Marketing
    Data 360
    Data Activation
    Intermediate
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session highlighted the integration between Salesforce Data Cloud and AWS Clean Rooms, showcasing how advertisers can securely and privately collaborate with partners to generate actionable insights without moving or duplicating data. The innovative solution allows data owners to maintain control over their data while enabling privacy-safe analysis for use cases such as audience profiling, co-marketing, and return-on-ad-spend measurement. Attendees learned that this zero-copy integration eliminates the need for engineering-heavy processes, empowering business users with seamless activation of insights directly within Salesforce. Additionally, the session emphasized the scalability, security, and compliance features of AWS Clean Rooms, which leverage tools like AWS KMS and CloudTrail to ensure data privacy and governance throughout the collaboration process.
    <html><head></head><body><p>• The integration between Salesforce Data Cloud and AWS Clean Rooms enables privacy-safe data collaboration, allowing advertisers and partners to analyze data insights without transferring or exposing raw data.</p><p>• This solution supports use cases such as audience profiling, co-marketing, and ad spend attribution, offering actionable insights directly within Salesforce for business users to activate campaigns seamlessly.</p><p>• AWS Clean Rooms leverages robust security measures, including encryption and detailed audit logging, to ensure compliance and data governance while maintaining fine-grained control over data access and analysis.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987425486001hDbM
    Attendees will learn how to use Data 360 Clean Rooms & AWS to empower business users with actionable, privacy-safe insights.
    Learn how a repeatable, predictable framework makes launching and managing data collaboration simple and efficient.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987425486001hDbM">Report a Concern</a>
    Theater
    Live Session Audio Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    3:00 p.m. Tuesday, Oct 14
    Tuesday, Oct 14
    Learn how organizations can securely collaborate in Data 360 Clean Rooms to extract shared insights, enabling privacy-safe data collaboration with Zero Copy for enhanced strategic initiatives.

    , Sr. Director of Product Management, Salesforce

    , Sr. Solutions Architect, Amazon

    , Senior Product Manager, Expedia Group

    • Tuesday, Oct 143:00 PM - 3:20 PM PDT
  • Yes
    Sales
    Service
    Financial Services
    Retail
    Agentforce 360 Platform
    Agentforce Service
    Customer Relationships
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session highlighted the transformative power of Salesforce Voice and Amazon Connect in modernizing contact centers, emphasizing the integration of AI and human agents to deliver seamless, personalized customer experiences. A key focus was on addressing inefficiencies caused by legacy CTI technologies, with statistics showing customer service agents often juggle 9 to 10 applications per issue, leading to inefficiencies. Innovations such as AI-driven transcription, call summarization, and automated call wrap-ups were shown to significantly reduce agent workloads, improve compliance, and enhance call quality. The unified platform enables businesses to optimize routing, leverage AI tools like Einstein for lead scoring, and create tailored experiences across multiple customer engagement channels, ultimately driving efficiency, productivity, and customer satisfaction at scale.
    <html><head></head><body><p>• AI-powered tools like transcription, summarization, and call wrap-ups have reduced agent handling times by up to 25%, improved compliance, and enhanced customer satisfaction through more efficient workflows.</p><p>• The integration of Salesforce Voice and Amazon Connect enables unified routing across channels such as voice, chat, SMS, and WhatsApp, while providing deep insights into customer interactions for continuous improvement.</p><p>• By deploying AI-driven solutions such as Agentforce and Einstein, businesses have increased talk time by 30%, agent productivity by 40%, and achieved significant reductions in operational inefficiencies.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987349959001hDmF
    Understand the benefits of integrating Service Cloud and Amazon Connect to create an AI-powered contact center.
    Learn how to extend a contact center to any digital channel with Amazon Connect and Service Cloud.
    Explore how a unified service platform can enhance customer experience and support digital transformation.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987349959001hDmF">Report a Concern</a>
    Breakout
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    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    Wednesday, Oct 15
    11:00 a.m. Wednesday, Oct 15
    Empower your service reps with a unified, AI-powered workspace and seamless voice and digital interactions with Amazon Connect and Service Cloud.

    , Principal Product Manager, Amazon AWS

    , Chief Technology Officer, Bionic Services Ltd

    , Sr. Director - Service Cloud Product Management, Salesforce

    • Wednesday, Oct 1511:15 AM - 12:00 PM PDT
  • Yes
    Architect
    Developer
    Agentforce 360 Platform
    Agentforce
    Integration
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session highlighted the integration and interoperability advancements between Salesforce and AWS, focusing on the use of Agentforce and AWS agents to enhance multi-agent orchestration. Key discussions included a comparison of MCP (Model-Client Protocol) and A2A (Agent-to-Agent) protocols, with A2A emerging as a more robust solution for collaborative workflows. A demo showcased how Agentforce interacts with AWS tools, such as the AWS Location Service, to solve real-world challenges like locating EV charging stations, emphasizing the ease of building and deploying agents using frameworks like Strands and AWS Agent Core. The session also introduced the general availability of A2A support in AWS Agent Core, enabling seamless communication between Salesforce and AWS agents for distributed workflows and enterprise-grade scalability, all while maintaining robust security and flexibility.
    <html><head></head><body><p>• Agentforce now supports seamless interoperability with AWS agents through the A2A protocol, enabling powerful multi-agent workflows across both platforms.</p><p>• AWS Agent Core provides a fully managed solution for deploying production-grade agents, simplifying complex orchestration tasks and reducing development time from months to days.</p><p>• The demo illustrated how Salesforce and AWS integrations can address real-world customer needs, such as locating EV charging stations, by leveraging tools like the AWS Location Service and foundational AI models.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987350884001hD4s
    Learn how to drive custom agent actions and simplify complex interactions using Amazon Bedrock and Agentforce.
    Learn how bidirectional event-driven integrations for Agentforce empower agents to take action in real time.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987350884001hD4s">Report a Concern</a>
    Breakout
    Live Session Audio Icon
    Reserved seating Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    1:00 p.m. Wednesday, Oct 15
    Wednesday, Oct 15
    Discover how to leverage Agentforce and AWS to unlock multi-agent scenarios.

    , Principal Partner Solutions Architect, AWS

    , Senior Director, Product Management, Salesforce

    , Director of Product Management, Agentforce, Salesforce

    , Solutions Architect, Amazon

    • Wednesday, Oct 151:15 PM - 2:00 PM PDT
  • Yes
    Architect
    IT Business Leader
    Financial Services
    Technology
    Agentforce 360 Platform
    Agentforce
    Agentic AI
    Advanced
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session introduced the Model Context Protocol (MCP), a groundbreaking integration that connects Agentforce agents to external tools and data sources, enhancing capabilities with real-time data access. By leveraging MCP servers, businesses can simplify complex API connections, enabling agents to perform advanced tasks like analyzing unstructured data or retrieving insights from operational and analytical data sources. The presentation showcased MCP’s no-code setup and its integration with AWS services, such as Amazon S3 and Bedrock, to deliver seamless workflows, including real-world applications like resolving customer service issues with AI-driven precision. Launching later this year, MCP is set to revolutionize agent performance by unlocking new levels of interoperability and efficiency across industries.
    <html><head></head><body><p>• MCP empowers Agentforce agents by providing easy access to external tools and data sources through a no-code interface, simplifying traditionally complex integrations.</p><p>• AWS integrations, such as Amazon Bedrock and S3 MCP servers, enable agents to process unstructured data and deliver insights, demonstrated by a hotel customer service use case involving automated photo analysis.</p><p>• The MCP platform offers enhanced control for admins, such as policy management and tool selection, while also supporting discovery of new servers via Agentforce AgentExchange, with a full launch planned by the end of the year.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987422409001hukx
    Learn how Model Context Protocol acts as a universal standard, securely connecting agents to external tools.
    Learn how Agentforce with MCP and AWS can ground AI in real-time business data.
    Learn how to deploy trusted agent actions from the AgentExchange to expand Agentforce capabilities.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987422409001hukx">Report a Concern</a>
    Theater
    Live Session Audio Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    Wednesday, Oct 15
    2:00 p.m. Wednesday, Oct 15
    Learn how MCP unlocks Agentforce and AWS’ full potential to build connected agents, grounded in your business data.

    , Principal Data Solutions Architect, AWS

    , Director of Product Management, Salesforce

    • Wednesday, Oct 152:30 PM - 2:50 PM PDT
  • Yes
    Architect
    IT Business Leader
    Financial Services
    Healthcare and Life Sciences
    Agentforce 360 Platform
    Agentforce
    Data 360
    Data Activation
    Intermediate
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session showcased the collaboration between Salesforce, AWS, and Volkswagen Group to deliver seamless, data-driven customer experiences using Salesforce Data Cloud and AWS technologies. The discussion highlighted the innovative zero-copy architecture, which eliminates the need for data duplication, enabling organizations to connect and harmonize data from multiple sources while maintaining real-time access for actionable insights. Volkswagen Group shared key use cases, including automated service reminders, SOS emergency services, and digital product offerings, which leverage Data Cloud's unified customer profiles to deliver personalized and efficient services. With over 800 data products and millions of touchpoints, the integration of Salesforce and AWS has allowed Volkswagen to scale their data strategy, improve customer trust, and prepare for the next wave of AI-driven applications such as Agentforce, ensuring a consistent and high-quality customer experience across all interactions.
    <html><head></head><body><p>• Volkswagen Group is leveraging Salesforce Data Cloud and AWS's zero-copy architecture to connect and harmonize over 800 data products, enabling real-time insights without duplicating data.</p><p>• Key use cases such as automated service reminders and SOS emergency services demonstrate the platform's ability to process millions of leads and provide critical support to customers, improving customer loyalty and satisfaction.</p><p>• The integration of Salesforce and AWS technologies ensures scalability and innovation, providing the foundation for AI-driven applications like Agentforce while preparing Volkswagen Group to deliver consistent, seamless customer experiences across all touchpoints.</p></body></html>
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987352828001hEB8
    Attendees will learn how Zero Copy integration seamlessly and securely connects data between Amazon RedShift and Data 360
    Attendees will explore how Data 360's unstructured data capabilities empower agents to deliver personalized experiences.
    Discover how to empower business with relevant insights to drive customer-centric hyper-personalization.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987352828001hEB8">Report a Concern</a>
    Breakout
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    Available on Salesforce+ Icon
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    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone West, Level 3
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2025/series/agentforce_at_dreamforce_2025/episode/episode-s1e8">Watch now</a>
    3:00 p.m. Thursday, Oct 16
    Thursday, Oct 16
    Unify data across AWS and within Salesforce without complex, costly replication, using Zero Copy data integration between Salesforce Data 360 and AWS.

    , Senior Director of Product Management, Salesforce

    , CTO & Solution Lead Data, dx.one GmbH - A Volkswagen Group Company

    , IT Solution Architect, Volkswagen AG

    , Solutions Architect, Amazon

    • Thursday, Oct 163:15 PM - 4:00 PM PDT

    • Every year, Dreamforce exceeds my expectations in value and actionable takeaways — it’s truly worth every minute.

    Ali Waguespack

    Senior Delivery Manager, Kicksaw