The session focused on the evolving complexities and opportunities in CPQ (Configure, Price, Quote) processes, particularly in the context of AI-driven innovations and dynamic pricing models. It highlighted how 68% of businesses are reevaluating pricing strategies for AI capabilities, with many adopting hybrid sales motions, and emphasized the need for CPQ and billing systems to adapt to modern pricing methods like usage-based and outcome-based pricing. The discussion also addressed challenges such as the rigidity of traditional CPQ solutions, inefficiencies caused by fragmented systems, and the need for unified processes spanning quote-to-revenue operations. Key recommendations included ensuring CPQ readiness for new-age pricing, maintaining a single product catalog across systems, and automating billing to handle complex contractual obligations seamlessly, enabling businesses to scale effectively while reducing operational friction.