Tickets are going fast. Save $400 when you register by September 18.

Dreamforce passes are going fast. Don’t miss the most valuable event in business. Register now.

Register to join Dreamforce in San Francisco, or stream it free on Salesforce+.

Dreamforce passes are going fast. Join us in person or stream live for free on Salesforce+.

Dreamforce is almost here and passes are going fast. Don’t miss your last chance to save $400 by September 26.

Sponsors

Expand your possibilities with our Sponsors.

Connect and discover how their custom-built solutions can take your business to new heights.

Explore the tangible impact of sponsorship.

120K

leads generated
by Dreamforce
2024 sponsors.

88%

of attendees
visited sponsor
booths in 2024.

4.2

attendees loved sponsor sessions,
scoring them
4.2 out of 5.

Take a look at this year’s sponsor list.

View all
Request Meeting

No available meetings at this time.

Hubbl Technologies

Trailblazer Forest

Overview

We're democratizing Salesforce success. AI-driven org optimization powering the 1st process mining app built on Salesforce. Measure Agentforce ROI.

https://www.hubbl.com/
location, 13 - Hubbl (Moscone West,

AppExchange Link

https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000Iu7p9UAB

Sponsored Sessions

  • Yes
    Architect
    Product Management
    Agentforce
    Agentic AI
    Intermediate
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session focused on the journey from managing technical debt to achieving AI readiness through innovative solutions in the Salesforce ecosystem. Highlighting the experience of a company facing severe technical debt, the session showcased how implementing the Hubble intelligence platform transformed their operations, reducing system outages and optimizing workflows. Key statistics revealed that since 2022, automation within Salesforce orgs has shifted dramatically, with 60% now utilizing flow automations, though 40% still require migration away from outdated systems. Emphasis was placed on the importance of cleaning up metadata, as poor documentation and lack of descriptions can hinder AI functionality and lead to inefficiencies in business processes.
    <html><head></head><body><p>• The adoption of Hubble's intelligence platform enabled significant technical debt reduction, resulting in a 60% decrease in ticket volume and the elimination of major system outages.</p><p>• Effective metadata management, including adding detailed descriptions to custom fields, was identified as critical for optimizing AI functionality and preventing errors like hallucinations during decision-making processes.</p><p>• Automation progress across the Salesforce ecosystem has seen a major shift, with 60% of automations now in flow, yet 40% of legacy automations still need to be updated by the December 2025 support deadline.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987410569001hETp
    Analyze the key challenges and risks associated with organizing and migrating a complex Salesforce org.
    Learn how Hubbl Org Intelligence can identify, prioritize, and resolve org issues at scale.
    Apply lessons from Barracuda’s journey to develop a roadmap toward AI-readiness in one’s own organization.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987410569001hETp">Report a Concern</a>
    Theater
    Live Session Audio Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone West, Level 3
    Moscone West
    Wednesday, Oct 15
    11:00 a.m. Wednesday, Oct 15
    Think your org’s too complex for Agentforce? Hear how Barracuda went from the brink of replatforming to 100% AI-ready with Hubbl Org Intelligence to resolve 30k+ issues, clearing the path for success.

    , Vice President, Global Business Systems, Barracuda Networks

    , Co-Founder & Chief Strategy Officer, Hubbl Technologies

    • Wednesday, Oct 1511:30 AM - 11:50 AM PDT

    • Every year, Dreamforce exceeds my expectations in value and actionable takeaways — it’s truly worth every minute.

    Ali Waguespack

    Senior Delivery Manager, Kicksaw