The session, focused on managing Salesforce at scale, introduced strategies for creating a high-functioning Center of Excellence (CoE) to optimize ROI and streamline operations across multiple Salesforce orgs. Key insights highlighted the importance of governance frameworks, centralized visibility, and AI-driven tools to improve adoption, reduce risks, and enable proactive decision-making. The speaker emphasized the three pillars of CoE—people, process, and technology—and demonstrated how these elements, when aligned, empower organizations to turn complexity into clarity. Attendees were also shown how AI, including conversational tools, can revolutionize governance and provide actionable insights by analyzing metadata and automating compliance processes.