This session provided a comprehensive walkthrough on enhancing Account-Based Marketing (ABM) campaigns by leveraging Salesforce to integrate contact-level data directly into CRM systems, ensuring sales teams can act on highly specific, actionable insights. Key innovations included the ability to build dynamic, psychographic-based contact lists, validate data quality, and activate multi-channel campaigns through platforms like LinkedIn, Facebook, and programmatic display, all tied to Salesforce dashboards for seamless attribution reporting. The presentation also highlighted the importance of scoring and prioritizing leads, enabling sales teams to focus on highly qualified prospects, which has been shown to reduce sales touches while increasing booked demos. By unifying marketing and sales under Salesforce, attendees were shown how to demonstrate marketing’s influence on pipeline creation and revenue with precision and clarity, ultimately driving better engagement and efficiency in sales efforts.