Stop guessing why deals are lost. Your reps have the answers — buried in thousands of conversations you’ll never hear. Watch AI turn field sales into boardroom intelligence, live on stage.
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Siro
Groundbreaker
Overview
Before Siro, in-person sales teams were flying blind. The conversations that won deals, shaped customer perceptions, and drove revenue disappeared the moment they ended—unrecorded, unanalyzed, and impossible to learn from. Until now. Siro records, transcribes, and analyzes in-person sales conversations to surface insights from the field, supercharge coaching, and reveal missed revenue. Leaders gain executive insights from thousands of conversations to make better decisions on product, pricing, and competitors. Reps get personalized coaching, automated CRM entry, and easy follow-ups. See what happens when companies capture their most valuable customer data: face-to-face sales conversations on porches, in showrooms, and at kitchen tables.
, 348 - Siro.ai (Moscone North,
Sponsored Sessions
Yes
Executive
Sales
Agentforce Field Service
Agentforce
Agentic AI
Beginner
Theater
All Sessions
Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
This session explored the transformative impact of AI on field sales, focusing on how recording in-person customer interactions can drive significant improvements in sales performance and data quality. By leveraging tools like Salesforce and AI-powered assistants, field sales teams have achieved 20-30% or greater increases in sales effectiveness, while leadership gains actionable insights from clean, structured data. The session highlighted the importance of recording customer conversations to capture critical feedback, identify trends, and address sales challenges in real time. Real-world examples demonstrated how AI-enabled tools can automate administrative tasks, enhance sales team productivity, and provide leadership with visibility into customer preferences and competitive challenges.
<html><head></head><body><p>• AI adoption in field sales has led to measurable improvements in sales effectiveness, with teams reporting up to a 30% increase in performance by capturing and analyzing in-person customer conversations.</p><p>• Recording face-to-face interactions enables sales teams to automatically update Salesforce, draft follow-up emails, and identify cross-sell opportunities, saving hours of administrative work and reducing errors.</p><p>• Leadership gains a competitive edge by analyzing customer feedback to uncover product demands, pricing objections, and competitor strategies, enabling faster, data-driven decision-making.</p></body></html>
https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987473285001hDF0
See how AI instantly answers “Why are sales down?” by analyzing patterns across your entire field sales operation.
Discover how conversation intelligence uncovers hidden revenue leaks across thousands of outside sales interactions.
Learn how top in-person sales teams achieve adoption by saving reps an over an hour of admin work daily.
<a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987473285001hDF0">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Visible
Yes
Campground
Moscone North
8:00 a.m. Wednesday, Oct 15
Wednesday, Oct 15
, CEO, Siro
- Wednesday, Oct 158:30 AM - 8:50 AM PDT
Yes
Executive
Sales
Agentforce Field Service
Agentforce
Agentic AI
Beginner
Theater
All Sessions
Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
This session focused on how AI is revolutionizing field sales by addressing long-standing challenges such as low sales performance, high turnover, slow ramp-up times, and poor data quality. Innovative AI tools, like those integrated with Salesforce, enable in-person sales teams to record and analyze customer conversations, leading to significant improvements in sales efficiency, sometimes exceeding 40%. These tools empower sales representatives by automating tedious tasks such as note-taking and follow-up emails, while also providing leadership with actionable insights into customer needs and market trends. A compelling example highlighted how a company overcame lost revenue by using AI to identify a recurring customer demand, enabling them to adapt quickly and retain competitiveness in the market.
<html><head></head><body><p>• AI-driven tools for field sales can improve sales efficiency by 20-40% or more, while providing leadership with detailed insights into customer preferences and market trends.</p><p>• Recording in-person customer conversations is critical for capturing clean data, which supports downstream workflows and eliminates reliance on anecdotal evidence or hunches.</p><p>• Sales representatives benefit from AI assistants that streamline administrative tasks, saving hours daily, allowing for better focus on customer interactions, and improving overall job satisfaction.</p></body></html>
https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987474070001hP2v
See how AI instantly answers “Why are sales down?” by analyzing patterns across your entire field sales operation.
Discover how conversation intelligence uncovers hidden revenue leaks across thousands of outside sales interactions.
Learn how top in-person sales teams achieve adoption by saving reps an over an hour of admin work daily.
<a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987474070001hP2v">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Visible
Yes
Moscone South
Content Pavilion
Thursday, Oct 16
12:00 p.m. Thursday, Oct 16
Stop guessing why deals are lost. Your reps have the answers — buried in thousands of conversations you’ll never hear. Watch AI turn field sales into boardroom intelligence, live on stage.
, CEO, Siro
- Thursday, Oct 1612:00 PM - 12:20 PM PDT
Every year, Dreamforce exceeds my expectations in value and actionable takeaways — it’s truly worth every minute.
Ali Waguespack
Senior Delivery Manager, Kicksaw
