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Informatica

Groundbreaker

Overview

Informatica, an Enterprise Cloud Data Management leader, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We have pioneered a new category of software, the Informatica Intelligent Data Management Cloud™ (IDMC), powered by AI and an end-to-end data management platform that connects, manages and unifies data across any multi-cloud, hybrid system, democratizing data to modernize their business strategies. Customers in approximately 100 countries and more than 80 of the Fortune 100 rely on Informatica to drive data-led digital transformation. www.informatica.com. Connect with LinkedIn, Twitter, and Facebook. Informatica. Where data and AI come to life.

https://www.informatica.com/
location, , 700 - Informatica (Moscone North

Sponsored Sessions

  • Yes
    Architect
    Data Analyst
    IT Business Leader
    Agentforce Sales
    Agentforce Service
    Agentforce
    Agentic AI
    Beginner
    Breakout
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    This session provided an in-depth exploration of achieving data maturity and AI readiness through Informatica's Intelligent Data Management Cloud (IDMC) and its integration with Salesforce's Agentforce. It highlighted the challenges enterprises face in advancing generative AI initiatives, with 67% of Chief Data Officers (CDOs) struggling to move AI pilots to production due to data reliability issues, including quality, privacy, and governance. Informatica's IDMC, a cloud-native platform with AI-powered features like metadata intelligence, no-code data integration, and master data management, addresses these challenges by offering end-to-end data management capabilities. Furthermore, a new MDM extension for Agentforce was announced, enabling seamless integration of trusted, master data into Salesforce agents, which enhances customer experiences by improving efficiency, accuracy, and secure data utilization in real-time interactions.
    <html><head></head><body><p>• Informatica's Intelligent Data Management Cloud (IDMC) processes 128 trillion transactions monthly and supports over 300 unique source system connectors, enabling enterprises to manage and integrate data across hybrid and multi-cloud environments effectively.</p><p>• A recent survey revealed that 67% of CDOs struggle to move AI pilots to production due to data reliability challenges, with 86% planning to increase investments in data management to address AI readiness and governance issues.</p><p>• The new MDM extension for Salesforce Agentforce allows enterprises to leverage trusted, mastered data, including customer and product relationships, to streamline case management, enhance personalized interactions, and improve decision-making in real-time.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1749505864808001e6GD
    Via a demo, experience how Agentforce and Informatica Business 360 services deliver personalized, AI-powered user experience.
    Understand how a strong data foundation scales agentic workflow in production, driving the Agentic Enterprise vision.
    Learn how Informatica’s SaaS platform delivers trusted, compliant, high-quality, governed data for AI and analytics.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1749505864808001e6GD">Report a Concern</a>
    Breakout
    Live Session Audio Icon
    Reserved seating Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    8:00 a.m. Thursday, Oct 16
    Thursday, Oct 16
    Learn how Informatica Intelligent Data Management Cloud powers agentic workflows on Agentforce, enhancing your AI-data journey – from data integration to governance to master data management.

    , GVP Ecosystems and Technology, Informatica

    , Director, Ecosystem Solution Architecture, Informatica

    • Thursday, Oct 168:30 AM - 9:15 AM PDT
  • Yes
    Architect
    Data Analyst
    IT Business Leader
    Agentforce Sales
    Agentforce Service
    Agentforce
    Agentic AI
    Beginner
    Theater
    All Sessions
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    The session introduced the Informatica Master Data Management (MDM) extension for Salesforce's Agentforce, showcasing its ability to securely integrate high-quality, trusted data into workflows for enhanced customer experiences. The Informatica platform, a metadata-driven cloud-based solution, simplifies data management by enabling seamless data discovery, cleansing, governance, and integration across multiple domains to create unified 360-degree views of customers and products. The MDM extension allows Agentforce to leverage this unified data and its relationships, enabling use cases such as personalized customer profiles, streamlined case handling, and intelligent sales and shopping agents. A live demo highlighted how Agentforce uses Informatica MDM to automate data-driven tasks, maintain data privacy, and ensure secure, accurate, and efficient customer interactions, significantly improving productivity and reducing errors in data-driven workflows.
    <html><head></head><body><p>• The Informatica MDM extension for Agentforce enables secure integration of trusted, high-quality data, supporting personalized and efficient customer interactions.</p><p>• Key features of Informatica’s platform include metadata-driven data discovery, governance, and integration across multiple domains, creating unified 360-degree views for complex workflows.</p><p>• Live demonstrations revealed how MDM-powered Agentforce automates tasks like appointment scheduling and order management while maintaining strict data privacy and security protocols.</p></body></html>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987475647001hoVk
    Learn how to bring high-quality trusted data from Informatica Business 360 services to power agentic AI applications.
    Experience via a demo how Informatica IDMC powers AI apps on Agentforce with AI-ready data.
    Learn to enhance AI responses by integrating rich context across multiple enterprise domains, such as customer or product.
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1748987475647001hoVk">Report a Concern</a>
    Theater
    Live Session Audio Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    Thursday, Oct 16
    1:00 p.m. Thursday, Oct 16
    Explore with us — how the integration of Agentforce with Informatica’s Customer 360 and Product 360 platforms enables organizations to deliver personalized, AI-driven customer experiences.

    , Director, Ecosystem Solution Architecture, Informatica

    • Thursday, Oct 161:00 PM - 1:20 PM PDT

    • Every year, Dreamforce exceeds my expectations in value and actionable takeaways — it’s truly worth every minute.

    Ali Waguespack

    Senior Delivery Manager, Kicksaw