Trail Map

Your guide to Agentforce at Dreamforce.

We've curated the experiences, sessions, and partner connections most relevant to you. Explore your Trail Map to discover what to prioritize and make every moment at Dreamforce count.

Experiences you can’t miss.

A group of corporate event attendees laughing and enjoying a presentation from the auditorium audience.
Agentforce Keynote

Discover how companies are transforming customer and employee experiences with the latest innovations in Agentforce.

Technology professionals networking and discussing data workflows at a corporate convention exhibition stall.
Agentforce Zone — Voice Activation

Experience voice-powered Agentforce in action and see how AI agents understand requests, answer questions, and complete work in real time.

Tech conference attendees collaborating and reviewing a software platform user interface at an interactive expo booth.
Agentic CRM Learning Lab

Go from exploring what’s possible to knowing exactly what to build, with prebuilt agents or your own custom creation on the Agentforce platform.

Sessions handpicked for you.

How Adecco Scaled Agentforce Across a Global Enterprise

Wednesday, Sep 164:30 PM - 4:50 PM PDT
FIRST COME FIRST SEATED

From candidate screening to sales outreach, Adecco scaled eight AI agents across 10 countries. Discover the business processes they transformed and lessons learned, and see where they're headed next.

Boost Productivity with Agentforce Coworker

Tuesday, Sep 158:00 AM - 9:00 AM PDT
RESERVED SEATING

Set up Agentforce Coworker to draft content, summarize information, and automate routine tasks. Walk away with a configured agent ready to help your team focus on the work that matters.

What’s Your Plan After Launch? Lessons from Live Nation

Tuesday, Sep 158:30 AM - 9:30 AM PDT
RESERVED SEATING

Deploying an agent is only the beginning. Explore how Live Nation approached evaluation, iteration, and continuous improvement with Agent Melody, and discuss how to build agents that evolve over time.

Extend Agentforce with MCP and External Tools

Tuesday, Sep 1512:30 PM - 12:50 PM PDT
FIRST COME FIRST SEATED

Your agents are only as powerful as their tools. Learn how MCP Client lets you connect any external system to Agentforce once. Walk away knowing how to extend your agents without rebuilding them.

Canada Goose's CX Playbook for White Glove Service

Wednesday, Sep 169:30 AM - 10:10 AM PDT
FIRST COME FIRST SEATED

Luxury is personal. AI is scalable. See how Canada Goose redefines concierge-level CX across every channel, in every language, with Agentforce — without compromise.

How Salesforce Powers Customer Service With Agentforce

Wednesday, Sep 1610:00 AM - 10:40 AM PDT
FIRST COME FIRST SEATED

Learn how Salesforce uses Agentforce to deliver quality support, enhance self-service, and power faster resolutions with Help Agent. Get proven strategies and takeaways for your Agentforce journey.

Your AI Still Sounds Generic. Here’s How to Fix It.

Thursday, Sep 178:30 AM - 8:50 AM PDT
FIRST COME FIRST SEATED

Lean teams can’t afford generic experiences. See how one small business uses Agentforce to ground AI in real customer history and company knowledge — so every interaction feels personal and on-brand.

How Customers are Solving Bigger Problems with Superagents

Wednesday, Sep 1612:30 PM - 1:10 PM PDT
FIRST COME FIRST SEATED

As organizations expand AI, a single agent can only go so far. Hear how two customers use superagents to coordinate work across teams, systems, and processes — and why their approaches look different.

Five Steps to Building Trusted AI Agents

Tuesday, Sep 1512:30 PM - 12:50 PM PDT
FIRST COME FIRST SEATED

Building trusted and secure agents requires balancing innovation with compliance. Walk away with a practical framework for delivering AI while meeting governance and security requirements.