Trail Map

Your guide for best of Dreamforce.

We've curated the experiences, sessions, and partner connections most relevant to you. Explore your Trail Map to discover what to prioritize and make every moment at Dreamforce count.

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Experiences you can’t miss.

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Main Keynote

Get the biggest product news, customer stories, and the vision for what’s next, live from the main stage.

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Agentic Enterprise City

Walk through customer success stories, explore industry storefronts, and get hands-on with Agentforce to see what’s possible for your business.

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Learning Labs

Go hands-on in expert-led labs, and leave with skills you can put to work right away.

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Dreampark

The grand entrance to Dreamforce. Connect with fellow attendees, explore immersive activations, be wowed by fun surprises, and take part in giving-back experiences that leave a lasting impact.

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Agentic Theater

Hear TED-style talks from the world’s most influential voices in AI from CEOs to Time’s top 100 AI innovators. Leave inspired by how humans and agents together are redefining what’s possible across industries.

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Campground

This is the heart of the Dreamforce campus. Explore the latest product innovations the moment they are revealed, connect with sponsor solutions, and see how the Agentic Enterprise is transforming customer success across every industry.

Sessions handpicked for you.

From AI Pilot to Production: What 2,000 Leaders Found

Tuesday, Sep 151:00 PM - 1:20 PM PDT
FIRST COME FIRST SEATED

New research across 2,025 leaders reveals what it takes for humans, agents, and platforms to increase customer success — and what the top quartile did differently to get there.

The AT&T Approach to Agentforce at Scale

Wednesday, Sep 161:30 PM - 2:30 PM PDT
RESERVED SEATING

As AI expands, consistency becomes harder to maintain. Learn how AT&T uses AIforce and Agentforce to create reusable experiences that span channels, touchpoints, and customer journeys.

AI Unlocks Data Clarity in Engineering and Real Estate

Thursday, Sep 1712:30 PM - 12:50 PM PDT
FIRST COME FIRST SEATED

In engineering and real estate, critical data often sits trapped in documents and siloed systems. See how AI turns that chaos into decisions.

Service Leader Panel: Winning with AI-Powered Service

Wednesday, Sep 1611:00 AM - 11:40 AM PDT
FIRST COME FIRST SEATED

AI is making service reps faster and smarter — but what does it take to get there? Service leaders share their playbooks, real results, and lessons learned.

Go Headless: Deploy Any Service Channel in Minutes

Wednesday, Sep 168:30 AM - 8:50 AM PDT
FIRST COME FIRST SEATED

Deploying a contact center and setting up interaction channels often meant weeks of manual setup and configuration. See how quickly Agentforce can help you deploy channels when it’s done headless.

5 Steps to Build Your AI Roadmap With Confidence

Wednesday, Sep 1612:00 PM - 12:20 PM PDT
FIRST COME FIRST SEATED

Learn the five steps your organization can use to turn AI vision into execution — aligning teams and transforming how work gets done at every stage.

Ground Your Agentforce Agent with Enterprise Knowledge

Wednesday, Sep 1611:30 AM - 1:00 PM PDT
RESERVED SEATING

Give your AI agents the context they need to respond accurately from your trusted knowledge base. Transform manuals and websites into search indexes so humans and agents work from the same source.

Slack CRM: The New Conversational CRM for SMBs

Wednesday, Sep 1610:00 AM - 10:20 AM PDT
FIRST COME FIRST SEATED

SMBs lose deals in the chaos of too many apps. Slack CRM is the conversational CRM that brings contacts, deals, and AI together — with Slackbot as your personal agent. All inside Slack.

Canada Goose's CX Playbook for White Glove Service

Wednesday, Sep 169:30 AM - 10:10 AM PDT
FIRST COME FIRST SEATED

Luxury is personal. AI is scalable. See how Canada Goose redefines concierge-level CX across every channel, in every language, with Agentforce — without compromise.