Trail Map

Your guide to Dreamforce for commerce.

We've curated the experiences, sessions, and partner connections most relevant to you. Explore your Trail Map to discover what to prioritize and make every moment at Dreamforce count.

Experiences you can’t miss.

A group of corporate event attendees laughing and enjoying a presentation from the auditorium audience.
The New Era of Commerce Innovation on Salesforce

Meet the agents redefining unified commerce: Shopper Agent, Merchant Agent, and agentic order routing — uniting every channel, storefront, and operation. Sell more, operate leaner, and grow anywhere.

Technology professionals networking and discussing data workflows at a corporate convention exhibition stall.
Marketing & Commerce Lounge

Connect with likeminded peers, meet Salesforce experts, and recharge in premium lounges designed for meaningful conversations at the Contemporary Jewish Museum.

Tech conference attendees collaborating and reviewing a software platform user interface at an interactive expo booth.
Marketing & Commerce Zone in the Campground

See the latest Commerce innovations in action and learn how they come to life through our customers and partners in the Campground. Connect with fellow Trailblazers, see how brands are delivering Agentic Enterprise results, and enjoy surprise moments across the campus.

Sessions handpicked for you.

Grow with B2B Commerce and Agentforce Revenue Management

Tuesday, Sep 1512:30 PM - 1:10 PM PDT
FIRST COME FIRST SEATED

Empower buyers and boost revenue. Discover how B2B Commerce and Agentforce Revenue Management unite seamless self-service on any channel, with agentic buying and quoting to unlock your CRM for growth.

B2C Commerce Roadmap: AI-First Innovation to Drive Growth

Wednesday, Sep 162:30 PM - 3:10 PM PDT
FIRST COME FIRST SEATED

The latest B2C Commerce innovations will boost conversion, speed time to value and reduce costs. See our roadmap for agentic commerce, AI-native search, agentic merchandising, and more.

Meet Merchandising Agent: Your AI-Powered Merchandiser

Tuesday, Sep 152:00 PM - 2:20 PM PDT
FIRST COME FIRST SEATED

Merchandising Agent handles the routine work that buries merchandising teams — autonomously, at scale. See how retailers are deploying it to move 88% faster and finally get ahead.

Win Brand Loyalty with Next-Gen Digital Strategies

Thursday, Sep 1710:30 AM - 11:30 AM PDT
RESERVED SEATING

Consumers have more ways to discover, engage, and shop your products than ever before. Learn how top global brands are deploying new strategies to maintain loyalty amidst the change.

Meet Shopper Agent, Now Smarter with Agentic Commerce Search

Wednesday, Sep 1612:30 PM - 12:50 PM PDT
FIRST COME FIRST SEATED

Search has changed; legacy keywords haven't. See how a leading consumer brand is using Agentic Commerce Search and Shopper Agent to power personalized, conversational discovery.

How to Run Your Store on Real-Time Unified Data

Thursday, Sep 179:00 AM - 9:20 AM PDT
FIRST COME FIRST SEATED

Shoppers often have more real-time data than the store associates helping them. See why Grain de Malice chose Salesforce to close that data gap with unified commerce.

How Siemens Built SiePortal, the Largest B2B Commerce Store

Wednesday, Sep 1610:00 AM - 10:20 AM PDT
FIRST COME FIRST SEATED

Siemens set out to serve every customer and region on one platform. See how they built the world's largest B2B Commerce deployment on Salesforce — 1.3M customers, 70+ regions — with AIforce.

Build a Headless B2B Commerce Site with a B2B Buyer Agent

Tuesday, Sep 153:30 PM - 4:30 PM PDT
RESERVED SEATING

Build a live headless B2B Commerce site using Salesforce’s production-ready reference architecture — then wire in a B2B Buyer Agent so your buyers can order from anywhere, in any channel.

Cut Costs. Increase Delivery Speeds. The Only Agentic OMS.

Tuesday, Sep 153:00 PM - 3:20 PM PDT
FIRST COME FIRST SEATED

See how brands use Salesforce OMS with Agentforce to automate order routing, optimize fulfillment for cost, and power AI-driven insights — all on one unified platform.