Trail Map

Your guide to Dreamforce for communications & media.

We've curated the experiences, sessions, and partner connections most relevant to you. Explore your Trail Map to discover what to prioritize and make every moment at Dreamforce count.

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Experiences you can’t miss.

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Telecom Keynote: Agentic Telcos Scale Profitable Growth

Turn AI hype into telco revenue. See how industry leaders are using the latest Agentforce and headless innovations to boost revenue at every touchpoint while balancing AI speed, trust, and precision.

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Media Keynote: Grow Audience Engagement & Ad Revenue with AI

Learn how agentic AI powers smarter audience engagement at scale and turns customer service into lasting loyalty.

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Campground

Explore hands-on Agentforce demos built for communications, media, and entertainment, and see how AI is transforming customer experiences, operations, and growth.

Sessions handpicked for you.

Unify OSS and BSS Systems with Data 360 to Power AI

Tuesday, Sep 152:00 PM - 2:20 PM PDT
FIRST COME FIRST SEATED

Telco data is trapped in siloed OSS and BSS systems. Learn how Data 360 unifies it — without moving it — to power AI, smarter decisions, and better customer experiences across your organization.

The Data Foundation for Media, Sports, and AI

Thursday, Sep 1711:30 AM - 12:30 PM PDT
RESERVED SEATING

Media and sports companies have data. Now they need an AI-ready foundation. Join leading media and sports peers to discuss how unified data unlocks personalization, intelligence, and agentic scale.

Real Results: Agentforce Increases Telco Revenue and NPS

Wednesday, Sep 1610:30 AM - 11:10 AM PDT
FIRST COME FIRST SEATED

Hear how leading global telcos were able to capture meaningful revenue and NPS growth with Agentforce, and how you can apply the learnings in your organization.

Explore the Product Roadmap for the Telecom Industry

Wednesday, Sep 1612:30 PM - 1:10 PM PDT
FIRST COME FIRST SEATED

Explore the product roadmap shaping next-gen telecom experiences. Learn how upcoming AI innovations will help teams decrease cost-to-serve, drive revenue, and retain and grow customers.

Navigating the Agentic Enterprise Transformation for Telcos

Wednesday, Sep 161:30 PM - 2:30 PM PDT
RESERVED SEATING

Hear where leading telcos are prioritizing resources in the Agentic Journey, so you can take cutting-edge information back and apply it to your organization.

Discover What’s Next on the Agentforce Media Roadmap

Thursday, Sep 1710:30 AM - 11:10 AM PDT
FIRST COME FIRST SEATED

See how Agentforce Media innovations across agentic AI, B2C subscription journeys, and ad sales integrations grow media and entertainment revenue and reduce churn.

Media Meets Tech: The Future of Advertising Sales

Wednesday, Sep 162:30 PM - 3:30 PM PDT
RESERVED SEATING

Join media and tech leaders to unpack how they transformed their advertising sales business units. Learn about the innovative strategies utilized, including aggregating data and AI deployment.

How Telcos Use Humans and Agents for Personalized Marketing

Wednesday, Sep 163:00 PM - 3:20 PM PDT
FIRST COME FIRST SEATED

Telcos sit on a goldmine of real-time customer data. Hear how telcos capitalize on this to reduce churn without discounts with hyper-personalized marketing, transforming customer engagement.

The AT&T Approach to Agentforce at Scale

Wednesday, Sep 161:30 PM - 2:30 PM PDT
RESERVED SEATING

As AI expands, consistency becomes harder to maintain. Learn how AT&T uses AIforce and Agentforce to create reusable experiences that span channels, touchpoints, and customer journeys.

Connect with partners who move your business forward.

Starting, Scaling, Maturing: Agentforce Revenue Management

Tuesday, Sep 151:30 PM - 2:10 PM PDT
FIRST COME FIRST SEATED

Three companies, three stages of the same rollout: starting, midway, and mature. Here's what actually changes at each one, and what it takes to get there.