Trail Map

Your guide to Data 360 at Dreamforce.

We've curated the experiences, sessions, and partner connections most relevant to you. Explore your Trail Map to discover what to prioritize and make every moment at Dreamforce count.

Experiences you can’t miss.

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Data 360 Keynote: Context Is Your AI Advantage

Discover how Data 360 instantly gives any agent, on any platform, a unified, governed view of your business and customers in real time. Your AI arrives to every conversation already knowing your customer.

Technology professionals networking and discussing data workflows at a corporate convention exhibition stall.
Campground

Get a firsthand look at how Data 360, Tableau, and Informatica transform raw data into real intelligence. Talk to the experts and discover what’s possible when your data foundation is built for AI.

Tech conference attendees collaborating and reviewing a software platform user interface at an interactive expo booth.
Data Learning Lab

Immerse yourself in hands-on training with Data 360, Tableau, Informatica, and MuleSoft to explore how a trusted, connected data foundation powers the Agentic Enterprise. Leave with skills you can apply right away.

Sessions handpicked for you.

Data 360 Roadmap: Activating Trusted Context Everywhere

Wednesday, Sep 1611:00 AM - 11:40 AM PDT
FIRST COME FIRST SEATED

From fragmented data to trusted context, Data 360 powers your Agentic Enterprise. Analyze our roadmap and see how we’re activating trusted context for every agent and every surface.

Data 360 Headless: Your Trusted Context, Anywhere AI Works

Tuesday, Sep 1512:30 PM - 1:10 PM PDT
FIRST COME FIRST SEATED

No context means automating bad decisions faster. See how Data 360’s MCP server and skills turn any agent into a business expert across any surface, with governance and permissions at the core.

Agentforce Coworker: An AI Teammate That Knows Your Business

Wednesday, Sep 1611:30 AM - 12:10 PM PDT
FIRST COME FIRST SEATED

The wait is over. See how Agentforce Coworker gives every Salesforce user an autonomous AI teammate that already knows your business, takes action on your behalf, and moves work forward from day one.

Not Your Old CDP. Redefine What’s Possible with Data 360

Wednesday, Sep 161:30 PM - 2:10 PM PDT
FIRST COME FIRST SEATED

Most teams have a CDP — but they’re only scratching the surface. See how Data 360 CDP unifies cross-channel signals into one trusted profile that powers instant personalization and promotes growth.

Inside Salesforce: How We Use Data 360 for Marketing

Wednesday, Sep 1611:00 AM - 11:20 AM PDT
FIRST COME FIRST SEATED

We don’t just build it, we rely on it. Get an inside look at how Salesforce unified its customer data and transformed its own marketing with smarter, AI-ready insights.

Why Your Best Data Move Is No Move at All with Zero Copy

Thursday, Sep 171:30 PM - 1:50 PM PDT
FIRST COME FIRST SEATED

Discover how you can access your cloud data lake in place with Zero Copy — no pipelines, no copies, no lag — and what Salesforce system of context unlocks for the Agentic Enterprise.

4-Week Fix: How to Eliminate Duplicate Data & Enable AI Fast

Tuesday, Sep 151:30 PM - 1:50 PM PDT
FIRST COME FIRST SEATED

Move from data paralysis to AI action. Learn to apply scope guardrails to target high-value data sources and build the trusted context Agentforce needs for immediate ROI.

Ground Agent Intelligence with Zero Copy and RAG

Thursday, Sep 179:00 AM - 10:00 AM PDT
RESERVED SEATING

Bridge structured external data via zero copy, and process unstructured files into shared context, all hands on with Data 360. Assemble a RAG-ready knowledge base and ground an action-ready agent.