Trail Map

Your guide to Informatica at Dreamforce.

We've curated the experiences, sessions, and partner connections most relevant to you. Explore your Trail Map to discover what to prioritize and make every moment at Dreamforce count.

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Experiences you can’t miss.

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Informatica Keynote: AI-Readiness Starts with Trusted Data

AI agents fail because of bad data. See how Informatica’s headless data management, CLAIRE agents, and governed services power the Agentic Enterprise — fast, trusted, and built for scale.

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Campground

Explore live demos to see how trusted, real-time data helps you make faster decisions. Learn how to better understand your customers, deliver great product experiences, and build a smarter, more transparent supply chain.

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Data Learning Lab

Master Informatica, Data 360, Tableau, and MuleSoft through hands-on training, and see firsthand how a trusted, connected data foundation powers the Agentic Enterprise. Walk away with job-ready skills and expand your network through curated workshops, 1:1s, and "Ask the Expert" sessions.

Sessions handpicked for you.

One Data Foundation. Trusted Context. Smarter AI.

Thursday, Sep 1710:00 AM - 10:20 AM PDT
FIRST COME FIRST SEATED

MuleSoft connects it. Data 360 scales it. Informatica ensures you can trust it. Together, they give AI context. Learn how to create the data layer that promotes reliable, hallucination-free AI.

Agentic Data Engineering: Automating Trusted Data for AI

Thursday, Sep 1710:30 AM - 11:10 AM PDT
FIRST COME FIRST SEATED

Creating AI-ready data is often the biggest barrier to AI success. Learn how agentic data engineering automates integration, quality, governance, and delivery of trusted data for AI.

AI Needs Trusted Context. Agentic MDM Lays the Groundwork.

Thursday, Sep 1711:30 AM - 12:10 PM PDT
FIRST COME FIRST SEATED

AI can’t automate on messy data. Learn how Informatica’s Agentic MDM unifies siloed records and grounds your agents in trusted context to safely promote measurable business transformation.

How to Power Agents With Trusted, Governed Data

Tuesday, Sep 158:30 AM - 9:10 AM PDT
FIRST COME FIRST SEATED

Give agents a trusted data foundation and your whole business moves faster. Learn the proven steps enterprises are taking to go from zero to AI-ready data.

Build Your AI-Ready Data Strategy

Tuesday, Sep 158:30 AM - 9:30 AM PDT
RESERVED SEATING

Feed an agent bad data and it will fail — it's not the model, it's the data. In this session, you'll utilize an AI Slack agent to turn your company's business goals into an AI-ready data strategy.

Go Headless: Deliver Trusted Data to Any Agent

Wednesday, Sep 1610:00 AM - 11:00 AM PDT
RESERVED SEATING

Headless data management exposes data services to any agent or cloud — no code required. Share deployment best practices, troubleshoot challenges, and leave with architecture patterns you can act on.

Fuel Your Agents: Making Data AI-Ready with Informatica

Wednesday, Sep 169:00 AM - 9:20 AM PDT
FIRST COME FIRST SEATED

Agents fail on bad data. Informatica IDMC unifies integration, quality, MDM, and governance in one platform — making data trusted and ready for Agentforce, Sales, Marketing, and Agentforce Service.

Launch Trusted Agents Faster with Informatica Headless

Wednesday, Sep 163:30 PM - 3:50 PM PDT
FIRST COME FIRST SEATED

Power every agent, app, and experience with trusted data and context. Now you can call Informatica’s enterprise data management capabilities from any workflow, application, or AI framework.