Trail Map

Your guide to Dreamforce for IT.

We've curated the experiences, sessions, and partner connections most relevant to you. Explore your Trail Map to discover what to prioritize and make every moment at Dreamforce count.

Experiences you can’t miss.

A group of corporate event attendees laughing and enjoying a presentation from the auditorium audience.
Agentforce IT Service Keynote: Headless IT & Agent-Led ITSM

Legacy ITSM limits business velocity. Discover how Agentforce IT Service provides AI agents to deliver proactive support, automate the IT lifecycle, ensure always-on environments, and save money.

Technology professionals networking and discussing data workflows at a corporate convention exhibition stall.
Trailblazer Forest

Discover a playground built for admins, developers, and technical practitioners. This is where you get hands-on with the latest Salesforce products, build real skills through expert-led training, and take your expertise to the next level.

Tech conference attendees collaborating and reviewing a software platform user interface at an interactive expo booth.
Data, IT, & Security Lounge

Connect with likeminded peers, meet Salesforce experts, and recharge in premium lounges designed for meaningful conversations at the Contemporary Jewish Museum.

Sessions handpicked for you.

Unify OSS and BSS Systems with Data 360 to Power AI

Tuesday, Sep 152:00 PM - 2:20 PM PDT
FIRST COME FIRST SEATED

Telco data is trapped in siloed OSS and BSS systems. Learn how Data 360 unifies it — without moving it — to power AI, smarter decisions, and better customer experiences across your organization.

How Salesforce Builds Smarter Agents with Data 360

Tuesday, Sep 152:00 PM - 2:40 PM PDT
FIRST COME FIRST SEATED

Your agent is only as smart as your data. Learn how Data 360 & Agentforce work together to activate trusted knowledge for smarter self-service, and the real lessons from over 4 million conversations.

AI Needs Trusted Context. Agentic MDM Lays the Groundwork.

Thursday, Sep 1711:30 AM - 12:10 PM PDT
FIRST COME FIRST SEATED

AI can’t automate on messy data. Learn how Informatica’s Agentic MDM unifies siloed records and grounds your agents in trusted context to safely promote measurable business transformation.

Agentic Data Engineering: Automating Trusted Data for AI

Thursday, Sep 1710:30 AM - 11:10 AM PDT
FIRST COME FIRST SEATED

Creating AI-ready data is often the biggest barrier to AI success. Learn how agentic data engineering automates integration, quality, governance, and delivery of trusted data for AI.

Tableau Next at Salesforce: Smarter Sales Insights

Tuesday, Sep 151:00 PM - 1:20 PM PDT
FIRST COME FIRST SEATED

See how Salesforce sellers run on Tableau. Dashboards, metrics, and agents bring insights and action directly into CRM and Slack to optimize sales productivity.

Fuel Your Agents: Making Data AI-Ready with Informatica

Wednesday, Sep 169:00 AM - 9:20 AM PDT
FIRST COME FIRST SEATED

Agents fail on bad data. Informatica IDMC unifies integration, quality, MDM, and governance in one platform — making data trusted and ready for Agentforce, Sales, Marketing, and Agentforce Service.

Slack as an Accessibility Tool: Our Customer Zero Story

Wednesday, Sep 1610:30 AM - 10:50 AM PDT
FIRST COME FIRST SEATED

Discover how Salesforce employees shaped Slack into a vital accessibility and assistive technology, from Huddle captions to neurodiversity, that supports authentic, inclusive storytelling.

How Salesforce Builds Agents and Apps with AIforce

Tuesday, Sep 153:30 PM - 3:50 PM PDT
FIRST COME FIRST SEATED

See how Salesforce builds React apps with Multi-Framework and uses Sandboxes to safely test compliant AI agents in Slack.

Data 360 Keynote: Context Is Your AI Advantage

Wednesday, Sep 163:45 PM - 4:35 PM PDT
FIRST COME FIRST SEATED

Everyone has the same AI. Trusted enterprise context is the advantage. Data 360 gives humans and agents real-time context to win customers, boost AI efficiency, and scale trusted AI anywhere.

Connect with partners who move your business forward.

Orchestrating Agentforce in a Multi-Agent World

Tuesday, Sep 158:30 AM - 9:10 AM PDT
FIRST COME FIRST SEATED

Realize Agentforce's value in a multi-agent world as Deloitte Digital and Northwell Health share governance, interaction patterns, and controls to scale a coordinated AI capability.

The Growth Paradox: More Revenue, Lower Costs

Wednesday, Sep 168:30 AM - 9:10 AM PDT
FIRST COME FIRST SEATED

Record attendance. Rising costs. Slowing Growth. How UPR transformed revenue growth by challenging marketing, loyalty, & customer care with AI personalization, fueling growth & reducing spend.

3 essentials to Scale Multi-agent AI Across the Enterprise

Wednesday, Sep 169:30 AM - 10:10 AM PDT
FIRST COME FIRST SEATED

Move beyond assistive AI to multi-agent systems that execute real work. Learn how orchestrating agents on Salesforce enables secure, scalable workflows and drives enterprise ROI.