Trail Map

Your guide to Dreamforce for marketers.

We've curated the experiences, sessions, and partner connections most relevant to you. Explore your Trail Map to discover what to prioritize and make every moment at Dreamforce count.

Experiences you can’t miss.

A group of corporate event attendees laughing and enjoying a presentation from the auditorium audience.
Marketing Keynote

Hear from product leaders and customers to see how AI agents multiply marketers to evolve every customer experience, grow customer relationships and revenue, and become an Agentic Enterprise.

Technology professionals networking and discussing data workflows at a corporate convention exhibition stall.
Marketing & Commerce Lounge

Connect with likeminded peers, meet Salesforce experts, and recharge in premium lounges designed for meaningful conversations at the Contemporary Jewish Museum.

Tech conference attendees collaborating and reviewing a software platform user interface at an interactive expo booth.
Agentic Theater

Hear TED-style talks from the world’s most influential voices in AI from CEOs to Time’s top 100 AI innovators. Leave inspired by how humans and agents together are redefining what’s possible across industries.

Sessions handpicked for you.

The Qualified Keynote: Generate Pipeline at Scale

Wednesday, Sep 164:00 PM - 4:50 PM PDT
FIRST COME FIRST SEATED

B2B sales and marketing leaders: discover pipeline generation in the agentic era. See the latest from Piper, the #1 AI SDR Agent, get inspired by customers, and leave with an agent to put into action.

Natural Language Marketing: Getting Started with Headless

Tuesday, Sep 153:00 PM - 3:20 PM PDT
FIRST COME FIRST SEATED

AIforce frees marketers from the UI to control campaigns, journeys, and data in plain language across every channel. Build once, act anywhere, at speed and scale.

Prepare for Agentic Search: AEO for the Future

Wednesday, Sep 1612:30 PM - 12:50 PM PDT
FIRST COME FIRST SEATED

Agentic engine optimization (AEO) keeps your brand visible as AI reshapes search. Essential for marketers adapting demand gen strategy to LLM-first buyers. SF on SF story.

Beyond SMS: What RCS Unlocks for Your Customer Conversations

Wednesday, Sep 1611:30 AM - 11:50 AM PDT
FIRST COME FIRST SEATED

Learn how RCS — with verified sender identity, rich media, and native, two-way conversations — unlocks better engagement and conversion.

Shape What AI Says About Your Brand With Palmata

Tuesday, Sep 1512:30 PM - 12:50 PM PDT
FIRST COME FIRST SEATED

When people ask AI about your category, what does it say about your brand? Often it's incomplete, inconsistent, or wrong. Join us to learn how to shape the conversation on surfaces you don't own.

From Campaigns to Agents: Marketing Cloud Reimagined

Wednesday, Sep 164:00 PM - 4:20 PM PDT
FIRST COME FIRST SEATED

Discover how Model Context Protocol (MCP) transforms Marketing Cloud Engagement. Connect your data to AI agents, automate personalized journeys, and deliver smarter customer experiences at scale.

The Agentic Marketing Loop: Plan, Create, Execute

Wednesday, Sep 161:30 PM - 2:30 PM PDT
RESERVED SEATING

Join the conversation on how AI agents are transforming the marketing lifecycle. Share what's working, what's next, and how your team is thinking about the shift to autonomous marketing.

Data 360 Keynote: Context Is Your AI Advantage

Wednesday, Sep 163:45 PM - 4:35 PM PDT
FIRST COME FIRST SEATED

Everyone has the same AI. Trusted enterprise context is the advantage. Data 360 gives humans and agents real-time context to win customers, boost AI efficiency, and scale trusted AI anywhere.

Connect with partners who move your business forward.

10 Hours to 30 Minutes: Closing the Execution Gap

Thursday, Sep 179:30 AM - 10:10 AM PDT
FIRST COME FIRST SEATED

Marketing teams aren't short on AI — they're short on execution. Learn why work stalls at the seams between systems and how AWS cut page creation from 10 hours to 30 minutes per page.

Financial Services Vault: Execs on Marketing and Compliance

Tuesday, Sep 152:30 PM - 3:10 PM PDT
FIRST COME FIRST SEATED

Learn how financial firms build compliant, personalized marketing programs. Executives share real-world strategies for unifying member data and scaling engagement within a secure martech foundation.