Trail Map

Your guide to Dreamforce for retail & consumer goods.

We've curated the experiences, sessions, and partner connections most relevant to you. Explore your Trail Map to discover what to prioritize and make every moment at Dreamforce count.

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Experiences you can’t miss.

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Consumer Goods Keynote: Discover the Unified Commercial Hub

Step inside the unified commercial hub. See how leading consumer goods brands leverage agentic AI and unified data to transform reactive silos into agility, growth, and scale.

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Retail Keynote: Win the AI-Powered Shopping Era

Winning retail means uniting deep customer signals and seamless experiences across every touchpoint in real time. See how Salesforce helps retailers move at the speed of the shopper.

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Campground

Explore a live Salesforce for Retail demo and see how AI is powering the next generation of connected, agentic retail experiences.

Sessions handpicked for you.

Learn How UA Supercharges Email Dev With Agentforce

Thursday, Sep 1710:30 AM - 10:50 AM PDT
FIRST COME FIRST SEATED

Discover how UA built an AI email agent using Salesforce MCP Servers and SFMC to generate scalable, branded email templates and campaigns in minutes — boosting production and marketer efficiency.

Consumer Goods Roadmap Revealed

Tuesday, Sep 153:30 PM - 3:50 PM PDT
FIRST COME FIRST SEATED

See what’s coming next in Consumer Goods. Preview the new mobile app, planning and execution innovations, and our next wave of agents. Your innovation roadmap starts here.

Build Lasting Loyalty That Keeps Shoppers Coming Back

Wednesday, Sep 162:30 PM - 3:30 PM PDT
RESERVED SEATING

Join retail marketing and loyalty leaders for a candid conversation on growing loyalty programs, personalizing at scale, and making Data 360 and Agentforce Marketing work together.

Retail Reimagined with Agentforce

Wednesday, Sep 1612:30 PM - 1:10 PM PDT
FIRST COME FIRST SEATED

Kogan.com and Canyon deployed Agentforce and transformed their customer experience at scale. Hear the real stories, see the live demo, and leave with your own AI action plan.

How Wayfair Runs on Slack

Tuesday, Sep 154:30 PM - 4:50 PM PDT
FIRST COME FIRST SEATED

Teams move faster when the right information reaches the right person. See how Wayfair uses Slack to coordinate operations, manage locations, and keep every team connected in real time.

Beyond the Shelf: A Connected Commercial Foundation

Wednesday, Sep 1612:00 PM - 12:40 PM PDT
FIRST COME FIRST SEATED

Discover how a leading brand is rebuilding its commercial engine. AI agents help reps unify TPM, retail execution, and commerce on one, flexible foundation that adapts to any channel or experience.

How to Protect Your Margins with Smart Promotions

Wednesday, Sep 163:00 PM - 3:20 PM PDT
FIRST COME FIRST SEATED

Trade spend is one of the biggest costs and opportunities in CPG. See how AI agents embedded in your TPM workflow flag low-ROI promotions, recommend optimization, and close the loop with retailers.

Agent-Ready Data: Scaling AI in Consumer Goods

Wednesday, Sep 161:00 PM - 2:00 PM PDT
RESERVED SEATING

Discover how leading consumer goods brands build agent-ready data foundations. Learn practical strategies to unify data, power agentic marketing, and drive scalable AI across enterprise operations.