- YesMarketingMarketingAgentic AIAdvancedBreakoutAll SessionsConstruct a context layer that turns your agents into trustworthy teammatesBuild brand-specific evals to benchmark output qualitySee how agents can be a force multiplier for QA and catch brand drift before it shipsBreakoutThis session is first come, first seated. You do not have a reserved seat.VisibleYesMetreon AMC11:00 a.m. Thursday, Sep 17Thursday, Sep 17Agents multiply campaign output, but when left ungoverned, brand risk skyrockets. Learn why Walmart, AWS, and Nordstrom trust Gradial agents, and see how AI governance becomes a force multiplier.Session Format: Breakout
- Thursday, Sep 1711:30 AM - 12:10 PM PDT(6:30 PM - 7:10 PM GMT)Metreon AMC, L3, Theatre 9FIRST COME FIRST SEATED
- YesAdministratorOperationsCommunicationsTechnologySalesAgentforceArtificial IntelligenceIntermediateTheaterAll SessionsBenchmark your team’s AI implementation and learn how to fix common data problems with enrichment, hierarchies, and more.See what changes when agents not only read but start acting on your data, and learn new risks that come with write access.Gain a practical checklist of data requirements and governance that determine whether AI will deliver trustworthy results.TheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesMoscone West, Level 2Moscone West9:00 a.m. Wednesday, Sep 16Wednesday, Sep 16The AI hype settled; the data problems didn’t. See what two years of implementation taught revenue teams and operators, and steal their top 10 data quality requirements that perform.Session Format: Theater
- Wednesday, Sep 169:00 AM - 9:20 AM PDT(4:00 PM - 4:20 PM GMT)Moscone West, L2, Theater 4FIRST COME FIRST SEATED
- YesIT Business LeaderManufacturingRetailHeadless 360 PlatformAgentic AIIntermediateBreakoutAll SessionsLearn how access to trusted, contextual data improves AI performance and delivers greater business value.Discover how Mainframe Zero Copy enables seamless access to enterprise data, speeds innovation, and reduces complexity.BreakoutThis session is first come, first seated. You do not have a reserved seat.VisibleYesMetreon AMC1:00 p.m. Wednesday, Sep 16Wednesday, Sep 16Enterprise AI fails without real-time, contextual data. Learn how zero-copy integration unlocks trusted data across Salesforce, mainframe, and cloud without duplication or delay.Session Format: Breakout
- Wednesday, Sep 161:30 PM - 2:10 PM PDT(8:30 PM - 9:10 PM GMT)Metreon AMC, L3, Theatre 9FIRST COME FIRST SEATED
- YesMarketingSalesManufacturingTechnologyMarketingSalesCustomer RelationshipsBeginnerTheaterAll SessionsSee how Partner Cloud ties co-branded MDF spend to closed-won revenue, bringing rigor to indirect channels.Understand how Agentforce handles partner MDF requests, promos, and questions on demand and keeps partners on-brand.See how real-time and deal-level visibility across the full partner lifecycle contributes to clearer ROI.TheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesMoscone SouthContent Pavilion9:00 a.m. Thursday, Sep 17Thursday, Sep 17See how bringing partner selling and marketing into one single platform drives more pipeline and more consistent partner growth, and how Partner Cloud offers visibility on ROI across the lifecycle.Session Format: Theater
- Thursday, Sep 179:30 AM - 9:50 AM PDT(4:30 PM - 4:50 PM GMT)Moscone South, LL, Content Pavilion, Stage 8FIRST COME FIRST SEATED
- YesIT Business LeaderTechnologyAgentforceData 360Data ActivationIntermediateBreakoutAll SessionsLearn how IBM empowers clients with AI-enabled industry solutions that improve experiences, decisions, and operations.Discover how combining agentic AI, enterprise data, and deep industry expertise drives business transformation at scale.BreakoutThis session is first come, first seated. You do not have a reserved seat.VisibleYesMetreon AMCTuesday, Sep 151:00 p.m. Tuesday, Sep 15Agentic AI is making possibility into reality. See how IBM's industry-specific workflows on Salesforce combine AI, data, and automation to speed up execution and measurable ROI across every sector.Session Format: Breakout
- Tuesday, Sep 151:30 PM - 2:10 PM PDT(8:30 PM - 9:10 PM GMT)Metreon AMC, L3, Theatre 9FIRST COME FIRST SEATED
- YesTheaterAll SessionsTheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesTrailblazer ForestMoscone West10:00 a.m. Wednesday, Sep 16Wednesday, Sep 16Bad info gives you bad results. Learn five easy ways to organize and clean your company's data using AgentExchange apps to ensure your AI assistants give accurate, helpful answers.Session Format: Theater
- Wednesday, Sep 1610:30 AM - 10:50 AM PDT(5:30 PM - 5:50 PM GMT)Moscone West, L1 Forest, AgentExchange TheaterFIRST COME FIRST SEATED
- YesArchitectProfessional Services (Products)Agentic AIBeginnerTheaterAll SessionsDiscover a five-step framework to move your org from AI.Align teams so your roadmap drives transformation, not just a list of deployments.Apply the Salesforce Professional Services approach to turn AI strategy into lasting change.TheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesCampgroundMoscone North12:00 p.m. Wednesday, Sep 1612:00 p.m. Thursday, Sep 17Thursday, Sep 17Wednesday, Sep 16Learn the five steps your organization can use to turn AI vision into execution — aligning teams and transforming how work gets done at every stage.Session Format: Theater
- Wednesday, Sep 1612:00 PM - 12:20 PM PDT(7:00 PM - 7:20 PM GMT)Moscone North, LL, Campground, Theater 1FIRST COME FIRST SEATED
- Thursday, Sep 1712:30 PM - 12:50 PM PDT(7:30 PM - 7:50 PM GMT)Moscone North, LL, Campground, Theater 1FIRST COME FIRST SEATED
- YesArchitectAgentforceAgentic AIBeginnerBreakoutAll SessionsUnderstand value framework.Identify business problems and see how to align use cases to deliver on business value.Derive value realization from ideation to implementation to adoption.BreakoutThis session is first come, first seated. You do not have a reserved seat.VisibleYesMoscone West, Level 3Moscone WestTuesday, Sep 159:00 a.m. Thursday, Sep 17Thursday, Sep 171:00 p.m. Tuesday, Sep 15Deploying an agent is only the beginning. Learn a five-step framework to anchor AI Agents in real business goals — and build agents that actually transform how work gets done.Session Format: Breakout
- Tuesday, Sep 151:00 PM - 1:40 PM PDT(8:00 PM - 8:40 PM GMT)Moscone West, L3, Room 3020FIRST COME FIRST SEATED
- Thursday, Sep 179:00 AM - 9:40 AM PDT(4:00 PM - 4:40 PM GMT)Moscone West, L3, Room 3020FIRST COME FIRST SEATED
- YesIT Business LeaderOperationsHeadless 360 PlatformSuccess PlansArtificial IntelligenceBeginnerTheaterAll SessionsLearn how to spot common AI fears across teams and learn how to address them proactively.Use five strategies to boost trust and confidence in Agentforce.Build a simple plan to drive everyday AI adoption with real-world examples.TheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesCampgroundMoscone NorthMoscone West, Level 2Moscone West1:00 p.m. Wednesday, Sep 169:00 a.m. Thursday, Sep 17Thursday, Sep 17Wednesday, Sep 16Rolling out Agentforce? Learn five practical strategies to inspire confidence, spark curiosity, and help your team feel excited and equipped to use AI in their daily work.Session Format: Theater
- Wednesday, Sep 161:00 PM - 1:20 PM PDT(8:00 PM - 8:20 PM GMT)Moscone West, L2, Theater 5FIRST COME FIRST SEATED
- Thursday, Sep 179:00 AM - 9:20 AM PDT(4:00 PM - 4:20 PM GMT)Moscone North, LL, Campground, Theater 1FIRST COME FIRST SEATED
- YesTheaterAll SessionsTheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesTrailblazer ForestMoscone West9:00 a.m. Thursday, Sep 17Thursday, Sep 17Upgrade your workday for free. Explore seven free, employee-made apps that take over your most boring manual tasks and make your team faster and more efficient.Session Format: Theater
- Thursday, Sep 179:00 AM - 9:20 AM PDT(4:00 PM - 4:20 PM GMT)Moscone West, L1 Forest, AgentExchange TheaterFIRST COME FIRST SEATED
- YesExecutiveServiceRetailExperience CloudServiceIntermediateTheaterAll SessionsLearn how Taco Bell delivers seamless guest support at scale, using Salesforce Voice and Agentforce Experience to manage millions of cases.See how Taco Bell and NeuraFlash’s partnership accelerates innovation, keeping an exceptional guest experience at the center.TheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesCampgroundMoscone North11:00 a.m. Wednesday, Sep 16Wednesday, Sep 16See how Taco Bell and NeuraFlash built a seven-year partnership rooted in trust and sustained impact, evolving from immediate needs to strategically transforming service through continued innovation.Session Format: Theater
- Wednesday, Sep 1611:30 AM - 11:50 AM PDT(6:30 PM - 6:50 PM GMT)Moscone North, LL, Campground, Theater 2FIRST COME FIRST SEATED
- YesIT Business LeaderOperationsSlackAgentforceAgentic AIIntermediateTheaterAll Sessions90% of enterprise data is unstructured, and most never reaches AI agents: not unreadable, just disconnected from systems.Box is the secure content layer: it governs, structures with Box Extract (99%+ accurate), and connects data to Salesforce.The result is cleaner Salesforce data and less manual document work, so your teams move faster, compliantly and at scale.TheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesMoscone West, Level 3Moscone WestTuesday, Sep 152:00 p.m. Tuesday, Sep 15Your Agentforce agents are making decisions without most of your data. Discover how connecting your content layer delivers the context that AI needs to turn dormant data into business value, at scale.Session Format: Theater
- Tuesday, Sep 152:30 PM - 2:50 PM PDT(9:30 PM - 9:50 PM GMT)Moscone West, L3, Learning Lab Theater CFIRST COME FIRST SEATED
- YesDeveloperAgentExchangeAgentic AIIntermediateTheaterAll SessionsLearn what's new on AgentExchange and how it helps customers find and deploy trusted agents faster.See how headless architecture lets you power your agents with skills, plugins, and MCP servers directly in the workspace you already use — no new tool to adopt.TheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesTrailblazer ForestMoscone WestTuesday, Sep 154:00 p.m. Tuesday, Sep 15Join Salesforce MVPs for a raw discussion tackling the tough questions. Hear honest perspectives in the first half, then ask your own and stick around for a community celebration.Session Format: Theater
- Tuesday, Sep 154:00 PM - 4:50 PM PDT(11:00 PM - 11:50 PM GMT)Moscone West, L1 Forest, AgentExchange TheaterFIRST COME FIRST SEATED
- YesAdministratorAgentforceAgentic AIIntermediateTheaterAll SessionsLearn how to use natural language to complete your admin tasks faster directly from Setup.Learn how to easily navigate Setup and get direct answers to any question without having to switch context.Learn how to proactively diagnose org health issues.TheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesMoscone West, Level 2Moscone West, Level 3Moscone West10:00 a.m. Wednesday, Sep 16Tuesday, Sep 154:00 p.m. Tuesday, Sep 15Wednesday, Sep 16Complete admin tasks faster and eliminate setup complexity. See how Setup with Agentforce empowers admins to boost productivity by up to 100% and simplify difficult troubleshooting.Session Format: Theater
- Tuesday, Sep 154:30 PM - 4:50 PM PDT(11:30 PM - 11:50 PM GMT)Moscone West, L3, Theater 18FIRST COME FIRST SEATED
- Wednesday, Sep 1610:30 AM - 10:50 AM PDT(5:30 PM - 5:50 PM GMT)Moscone West, L2, Learning Lab Theater AFIRST COME FIRST SEATED
- YesIT Business LeaderTechnologyAgentforceData 360Data ActivationIntermediateTheaterAll SessionsSee how AI turns observability signals into autonomous action and faster remediation.Learn how self-healing IT operations reduce toil and improve service resilience.TheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesMoscone West, Level 2Moscone West12:00 p.m. Tuesday, Sep 15Tuesday, Sep 15Too many enterprise signals never translate into action. See how Agentforce IT Service uses AI to detect, decide, and remediate incidents faster, reducing toil and enabling self-healing IT operations.Session Format: Theater
- Tuesday, Sep 1512:30 PM - 12:50 PM PDT(7:30 PM - 7:50 PM GMT)Moscone West, L2, Theater 4FIRST COME FIRST SEATED
- YesDeveloperTechnologyAgentforceAgentic AIIntermediateTheaterAll SessionsDiscover how Salesforce Mobile Skills let you build or upgrade native mobile apps without mastering low-level SDK details.Instantly add AI-powered capabilities like Agentforce, keeping your existing apps current without a rewrite.Integrate ready-made skills into the development workflows and environments you already use, so you ship faster from day one.TheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesTrailblazer ForestMoscone West12:00 p.m. Tuesday, Sep 15Tuesday, Sep 1512:00 p.m. Thursday, Sep 17Thursday, Sep 17Use prebuilt Salesforce Mobile SDK skills with any coding agent. Quickly add authentication, offline sync, push notifications, and camera access to your mobile apps.Session Format: Theater
- Tuesday, Sep 1512:30 PM - 12:50 PM PDT(7:30 PM - 7:50 PM GMT)Moscone West, L1 Forest, Developer GroveFIRST COME FIRST SEATED
- Thursday, Sep 1712:30 PM - 12:50 PM PDT(7:30 PM - 7:50 PM GMT)Moscone West, L1 Forest, Developer GroveFIRST COME FIRST SEATED
- YesExecutiveIT Business LeaderFinancial ServicesFinancial ServicesHeadless 360 PlatformSecurityBeginnerTheaterAll SessionsLearn how to trace the origin of a data incident and understand exactly what changed.Restore your org quickly after accidental data loss or corruption, minimizing downtime and business impact.Address compliance challenges with a proactive, audit-ready data protection strategy.TheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesMoscone SouthMoscone West, Level 3Content PavilionMoscone West11:00 a.m. Thursday, Sep 172:00 p.m. Wednesday, Sep 16Thursday, Sep 17Wednesday, Sep 16A strong security posture isn’t a “set it and forget it” exercise. Discover how to protect your org’s past, present, and future with a comprehensive data protection strategy.Session Format: Theater
- Wednesday, Sep 162:00 PM - 2:20 PM PDT(9:00 PM - 9:20 PM GMT)Moscone South, LL, Content Pavilion, Stage 8FIRST COME FIRST SEATED
- Thursday, Sep 1711:30 AM - 11:50 AM PDT(6:30 PM - 6:50 PM GMT)Moscone West, L3, Theater 18FIRST COME FIRST SEATED
- YesIT Business LeaderAgentforceIntro to SalesforceIntermediateTheaterAll SessionsDiscover how to thoroughly audit your contact center needs and gaps before building a successful CTI migration plan.Explore key benefits of both migration paths and get expert guidance on the best way to launch your CTI migration journey.See how AI early movers are cutting handle times by 30% and delivering 1.6x ROI within their very first year.TheaterThis session is first come, first seated. You do not have a reserved seat.VisibleYesCampgroundMoscone NorthTuesday, Sep 153:00 p.m. Tuesday, Sep 15Open CTI sunsets in 2028 — and 40% of businesses don't know it yet. Two paths emerge: go all-in on Agentforce or build on your Salesforce foundation. The clock is ticking. Choose wisely.Session Format: Theater
- Tuesday, Sep 153:30 PM - 3:50 PM PDT(10:30 PM - 10:50 PM GMT)Moscone North, LL, Campground, Theater 2FIRST COME FIRST SEATED
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I go to Dreamforce because innovation is transferable across industries, and I can connect with a community that stretches across cities, time zones, and years.
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