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AC Milan: How Agents Transform the Fan Experience
See how AI is reshaping the next era of sports fan engagement. Hear from AC Milan on how agents help teams act faster, remove tedious work, and turn fan moments into smarter action.
Objective 1: Learn how to unify fan data with Data 360 to power personalized engagement across every touchpoint.
Objective 2: Discover how Agentforce helps deliver faster, smarter fan service at scale — without losing the human touch.
Objective 3: Explore how a connected Salesforce operating system powers fan-first growth across tickets, retail, hospitality, and more.

, Head of Digital & CRM, AC Milan

, Global Industry Strategist - Media, Entertainment & Sports, Salesforce

Product: Marketing, Data 360
Role: Marketing, IT Business Leader
Industry: Media and Entertainment
Topic: Agentic AI
Session Level: Intermediate
Session Format: Theater
  • Wednesday, Sep 1611:30 AM - 11:50 AM PDT
    (6:30 PM - 6:50 PM GMT)
    Moscone West, L2, Learning Lab Theater B
    FIRST COME FIRST SEATED

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