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How Salesforce Elevates Event Experiences with Agentforce
Agentforce gives every attendee a personalized agent, to guide their event experience. We'll share our Agentforce blueprint, best practices, and how AIforce scales it to any surface

, Product Management Director, Salesforce

, Senior Product Manager, Salesforce

Product: Salesforce Platform
Role: Marketing
Topic: Salesforce on Salesforce
Session Level: Intermediate
Session Format: Theater
  • Wednesday, Sep 164:00 PM - 4:20 PM PDT
    (11:00 PM - 11:20 PM GMT)
    Moscone West, L2, Learning Lab Theater A
    FIRST COME FIRST SEATED
  • Thursday, Sep 1711:30 AM - 11:50 AM PDT
    (6:30 PM - 6:50 PM GMT)
    Moscone North, Campground, SF on SF Theater
    FIRST COME FIRST SEATED
Session Summary: The session highlighted how Salesforce leverages its own technology to enhance event experiences through Agentforce, a scalable and personalized digital event assistant. Initially launched as a single-use agent, Agentforce has evolved into a multi-event solution powered by Salesforce's unified data model, enabling consistent and reliable attendee experiences across platforms like mobile, web, and Slack. Key innovations such as Agentforce Voice, which provides concise voice-based assistance, and location-aware functionalities have improved attendee engagement, addressing common queries like session recommendations and navigation. Over the past year, Salesforce observed a sixfold increase in engagement and answered over 60K user questions, showcasing the platform's ability to streamline operations and deliver value at scale for global events like Dreamforce and beyond.
Key Takeaways:

• Agentforce's transition from a single-use to a scalable multi-event solution has streamlined event operations and ensured consistent attendee experiences using Salesforce's unified data model.

• The introduction of Agentforce Voice and location-aware features has significantly enhanced accessibility and user satisfaction, addressing 25% of attendee queries related to navigation and logistics.

• Salesforce achieved a sixfold increase in engagement year-over-year, answering over 60K questions during events, demonstrating the impact of continuous improvements and AI-driven personalization.

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