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How Siemens Built SiePortal, the Largest B2B Commerce Store
Siemens set out to serve every customer and region on one platform. See how they built the world's largest B2B Commerce deployment on Salesforce — 1.3M customers, 70+ regions — with AIforce.

, Product manager, Siemens AG

, Product Management Director, Salesforce

, Global IT Project Manager SiePortal Commerce, Siemens AG

, Technical Architect, Salesforce

Product: Commerce, Salesforce Platform
Role: Commerce, Purchasing and Procurement
Industry: Healthcare and Life Sciences, Manufacturing
Topic: Productivity
Session Level: Intermediate
Session Format: Theater
  • Wednesday, Sep 1610:00 AM - 10:20 AM PDT
    (5:00 PM - 5:20 PM GMT)
    Moscone West, L2, Learning Lab Theater B
    FIRST COME FIRST SEATED
  • Thursday, Sep 1712:00 PM - 12:20 PM PDT
    (7:00 PM - 7:20 PM GMT)
    Moscone West, L2, Learning Lab Theater B
    FIRST COME FIRST SEATED
Session Summary: The session highlighted the groundbreaking implementation of Salesforce B2B Commerce to create C Portal, a global e-commerce platform serving 1.4 million users with over 400,000 industrial products. Leveraging Salesforce and MuleSoft, the platform integrates diverse regional ERP systems into a unified, scalable, and customer-centric solution, enhancing procurement efficiency and user experience. Key features include a headless architecture, guided navigation, self-quoting, and seamless checkout processes, all designed to simplify complex industrial purchasing journeys. With 82% user retention and 880,000 carts processed in fiscal year 2025, the platform demonstrates the transformative potential of digital solutions powered by Salesforce technologies in modernizing operations and driving customer satisfaction at scale.
Key Takeaways:

• C Portal integrates Salesforce B2B Commerce and MuleSoft to unify 24 regions and 9,000 companies, with plans to expand to 68 regions, showcasing its scalability and adaptability.

• The platform’s innovative features, such as self-quoting and guided navigation, significantly enhance the user experience, while maintaining a high retention rate of 82% among its professional users.

• Future developments include implementing AI for cart and checkout processes, agent-based purchasing journeys, and expanded punch-out integrations to further enhance functionality.

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