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Marketing at Scale: AI Agents Powering Campaigns in Slack
Experience agentic marketing in action. See how Salesforce uses Slack as the unified engagement layer, empowering marketers to command AI agents for campaign automation across every channel at scale.

, Enterprise Applied AI Solutions, Sr. Manager, Salesforce

Product: Marketing, Slack
Role: Marketing
Topic: Agentic AI
Session Level: Intermediate
Session Format: Theater
  • Wednesday, Sep 163:00 PM - 3:20 PM PDT
    (10:00 PM - 10:20 PM GMT)
    Moscone West, L3, Learning Lab Theater C
    FIRST COME FIRST SEATED
  • Thursday, Sep 173:00 PM - 3:20 PM PDT
    (10:00 PM - 10:20 PM GMT)
    Moscone West, L3, Learning Lab Theater C
    FIRST COME FIRST SEATED
Session Summary: The session explored how Salesforce is revolutionizing marketing at scale using AI agents integrated within Slack to drive efficiency, creativity, and collaboration. By maintaining a 'human in the lead' principle, marketers are empowered to focus on strategy and judgment while AI agents handle operational tasks such as synthesis, orchestration, and execution, resulting in faster time to market and reduced costs. A pilot initiative using AI for email campaigns demonstrated remarkable results, including a 4.6x speed-to-market improvement and a 3% lift in lead quality, showcasing the potential of AI-powered marketing processes. Salesforce’s dual-path approach combines centralized governance with cultural transformation, enabling teams to adopt AI fluency, enhance creativity, and foster an AI-first mindset while working seamlessly within Slack as the primary engagement layer connecting people, data, and systems across the enterprise.
Key Takeaways:

• Salesforce achieved a 4.6x speed-to-market improvement and a 3% lift in lead quality using AI-driven email campaign workflows with humans leading strategy and oversight.

• Slack serves as a centralized platform that connects AI agents, data, and teams, enabling seamless collaboration and orchestration without the need for users to switch systems.

• Salesforce’s dual-path approach focuses on both technological innovation and cultural transformation, fostering AI fluency and adoption while maintaining human creativity and strategic leadership.

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