Trail Map

Your guide to Dreamforce for small & medium businesses.

We've curated the experiences, sessions, and partner connections most relevant to you. Explore your Trail Map to discover what to prioritize and make every moment at Dreamforce count.

A speaker with a beard raises his hand to speak during a conference presentation, featuring a 3D blue compass graphic overlay.

Experiences you can’t miss.

A group of corporate event attendees laughing and enjoying a presentation from the auditorium audience.
SMB Keynote: When Human Ambition Meets Turnkey Agents

Small business leaders are redefining their teams by adding digital teammates, not headcount. Hear their stories and see what’s new from Salesforce, built for lean teams.

Technology professionals networking and discussing data workflows at a corporate convention exhibition stall.
SMB Campground Zone

See how ambitious SMBs are winning by building teams that blend human talent with digital teammates.

Tech conference attendees collaborating and reviewing a software platform user interface at an interactive expo booth.
Lean Team, Big Bet: Agentforce as a Competitive Edge

The most ambitious small business leaders aren’t testing AI; they’ve made it core to how they compete. Learn from their playbook and walk away knowing what’s possible.

Sessions handpicked for you.

From Your First Agent to a Digital Teammate

Your first agent is just the beginning. See how Agentforce evolves from handling individual tasks to working alongside your team, with the context, skills, and autonomy to move work forward.

Learn more

Manage Every Deal and Customer Where You Already Work

Small businesses shouldn't have to change how they work to use Salesforce. See how Slack and AI tools brings your deals, customers, and pipeline right into the conversations you're already having.

Learn more

Your AI Still Sounds Generic. Here’s How to Fix It.

Lean teams can’t afford generic experiences. See how one small business uses Agentforce to ground AI in real customer history and company knowledge — so every interaction feels personal and on-brand.

Learn more

Build an Agent in 60 Minutes, One That Finds and Wins Buyers

The right buyers are out there — your next agent can find them. Walk through building a business-ready sales agent, so you leave ready to deploy one that reaches and wins customers for your lean team.

Learn more

Leave Dreamforce With Something That Works: SMB Slack Skills

Every Lean team has tasks that eat time and drain focus. In this workshop, you’ll build a Slack skill that handles one of yours — live, on your own laptop — and you'll leave with something that works.

Learn more

Launch a Service Agent for Your Lean Team in Just 60 Minutes

For lean teams, every customer interaction is your reputation. Get hands-on launching a business-ready relationship manager — and leave knowing how to deploy one that keeps every customer coming back.

Learn more

See How A Unified Platform Paid Off for This Growing Team

Learn how Big Joe Forklifts unified their platform to reduce complexity for their growing team and enable more deal closures, deliver enterprise-grade service, and outpace companies twice their size.

Learn more

How Slackbot Helps You Automate Daily Tasks

Join fellow SMB leaders to discuss how Slackbot automation can save hours for your team. Share challenges, swap tactics, and leave with real ideas you can act on.

Learn more

The Platform Mismatch: A Returning Customer’s Story

After leaving Salesforce for an industry solution, Dedicated IT ran into unanticipated limitations. Join our fireside chat to hear why they left and why they decided to come back.

Learn more

Hear how SMBs can deliver 24/7 Customer Support

How can lean teams scale support without adding headcount? Join our discussion to learn how SMBs use Contact Center to provide 24/7 support that absorbs volume and wins loyalty.

Learn more