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Create a Voice of the Student Dashboard with Marketing Cloud
Learn how ASU Online used Marketing Cloud’s interactive content to build a voice-of-the-student dashboard, driving continuous improvements in enrollment, retention, and student engagement.
Important: This session is first come, first seated. You do not have a reserved seat.

, Sr. Director of Strategic Enrollment & Retention Communications, Arizona State University

Role: Marketing, Administrator, Operations
Industry: Education
Institution Type: Public, Community College, Business School
Topic: Student Success
Session Type: Theater
Session Level: Intermediate
  • Tuesday, Mar 111:00 PM - 1:20 PM CDT
    (6:00 PM - 6:20 PM GMT)
    Room West 375a (Stage 1, Level 3)
  • Wednesday, Mar 122:30 PM - 2:50 PM CDT
    (7:30 PM - 7:50 PM GMT)
    Room West 375a (Stage 1, Level 3)
Objective 1: See how ASU Online uses Marketing Cloud and Sales Cloud to develop a voice-of-the-student dashboard.
Objective 2: Discover how listening to students at scale reveals new opportunities for improvement.
Objective 3: Explore how structured data can fuel AI to elevate your insights and decision-making.