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Unlock Growth and Opportunity: Why Higher Ed Needs Ecommerce
Discover how ecommerce helps universities increase revenue and strengthen brand loyalty — driving growth beyond tuition fees, and tapping into lifelong learning in today’s competitive higher ed market
Important: This session is first come, first seated. You do not have a reserved seat.

, Director of eCommerce and Distribution, Iowa State University

, Senior Project Manager, Red Van

, Manager of eCommerce Marketing, Iowa State University Extension & Outreach

Role: Commerce, Marketing, Sales
Industry: Education
Institution Type: Public, Private, Community College, Business School, Executive Education, Nonprofit
Topic: Recruitment and Admissions
Session Type: Theater
Session Level: Beginner
  • Tuesday, Mar 119:00 AM - 9:20 AM CDT
    (2:00 PM - 2:20 PM GMT)
    Stage 3 (Campground, Level 3)
Objective 1: Learn how to position ecommerce as a revenue strategy to secure leadership buy-in and overcome funding challenges.
Objective 2: Explore how digital commerce can help higher education institutions think beyond tuition to unlock new revenue streams.
Objective 3: Understand Iowa State’s approach to scaling a modern, multi-brand digital commerce operation that serves diverse audiences.