Sessions

Snag your seat.

New this year, you can now reserve your seat at most sessions. Register now to get first-access to hands-on learning and expert-led sessions.

sessions-hero-image
Back to Session CatalogBack to Session Catalog
Crack the Code: Using Data for Student Employment Prep
Discover how to use Salesforce and Marketing Cloud data to drive decisions, manage student progress, and boost employer ratings by preparing students for co-op employment success.
Important: Reserved seat released 10 min prior to session if not present.

, Senior Manager, Ted Rogers Co-op, Ted Rogers School of Management, Toronto Metropolitan University

, Business Analyst, Ted Rogers School of Management, Toronto Metropolitan University

Role: Administrator
Industry: Education
Institution Type: Public, Private, For-Profit, Business School, Nonprofit
Topic: Workforce Management
Session Type: Breakout
Session Level: Intermediate
  • Tuesday, Mar 1112:30 PM - 1:10 PM CDT
    (5:30 PM - 6:10 PM GMT)
    Room West 375b (Stage 2, Level 3)
Objective 1: Learn how to effectively track and analyze student progress using Salesforce to optimize co-op employment outcomes.
Objective 2: See how to use Marketing Cloud to personalize student and employer communications, and provide tailored updates on progress.
Objective 3: Understand how data-driven co-op success enhances employer satisfaction, boosting ratings & increasing rehire opportunities.