New revenue streams, improved operational efficiencies or better brand loyalty? Discover how the latest innovations in Tableau help companies monetize data.
Topic: Embedded Analytics
Session Level: Intermediate
Session Track: Product & Industry
Session Summary by Einstein: The conference session provided a comprehensive guide on creating data products using Tableau, with a focus on monetization strategies and enhancing customer-facing platforms. Attendees were walked through defining data products, the rationale behind their creation, and the practical steps involved in developing and monetizing them, including enriching, productizing, and choosing markets for the data. Real-world examples, such as an agricultural equipment manufacturer's IoT data integration and Ocado Retail's data platform, highlighted the potential for new revenue streams and market expansion. Key considerations for the 'build vs. buy' decision were discussed, emphasizing Tableau's advantages in terms of time-to-market, cost predictability, quality, and reduced risk.