Learn how Kaplan built a thriving internal Tableau community — and the practical framework you can use to launch, scale, and sustain adoption in your own organization.
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Community Speaker
Reserved Seating
Video On Demand
Build an Internal Tableau User Group That Lasts
, Director of Business Intelligence, Kaplan
Role: Data Analyst
Product: Tableau
Tableau Product: Tableau Cloud, Tableau Desktop, Tableau Server
Session Level: Beginner
Session Type: Theater
- Tuesday, May 52:40 PM - 3:00 PM PDT(9:40 PM - 10:00 PM GMT)Theater 2 | Data Village, Ground LevelFIRST COME FIRST SEATED
Session Summary: This session explored the creation, management, and growth of internal Tableau User Groups (TUGs) within organizations, focusing on strategies to engage speakers, members, and leadership. The speaker shared a framework called the 'three-legged stool,' emphasizing the importance of balancing speaker recruitment, member engagement, and leadership support to sustain a thriving TUG. Real-world examples highlighted how TUGs can grow from humble beginnings, like a group of seven members, to a recognized internal community with over 130 members across multiple locations. Key insights included leveraging platforms like LinkedIn for speaker outreach, using creative marketing tactics such as raffles, and aligning group activities with organizational values to secure leadership buy-in and long-term success.
Key Takeaways:
• Internal Tableau User Groups can grow significantly by fostering collaboration across departments and aligning with company values, as demonstrated by a TUG expanding from seven members to over 130 globally.
• Speaker recruitment is most effective when focusing on individuals with compelling stories and a passion for data visualization, rather than exclusively seeking experienced Tableau experts.
• Engaging members with interactive activities, consistent promotion through internal channels like Slack, and providing opportunities for skill-building are critical to maintaining strong participation and momentum.
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