Ditch manual updates for executive-ready data. See how Realtor.com uses Airflow and Tableau APIs to trigger trusted, QA-verified insights that drive daily C-suite decisions at scale.
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Video On Demand
The Executive Cockpit: Automating High-Stakes Analytics
, VP, Data Science & Analytics, Realtor.com
, Senior Analytics Engineer, Realtor.com
Session Type: Breakout
- Tuesday, May 51:50 PM - 2:30 PM PDT(8:50 PM - 9:30 PM GMT)Stage 4 | Content Pavilion, Ground LevelRESERVED SEATING
Session Summary: This session explored the transformation of a data analytics team from manual, disjointed processes to a streamlined, automated reporting system using Salesforce Data Cloud, Tableau, and AI integrations. Initially, the team faced challenges with inconsistent data, siloed sources, and a lack of trust in metrics, but by migrating to Snowflake and creating unified data models, they established a single source of truth. With Tableau API, they automated the generation of daily executive reports, integrating features like QA checks, Slack alerts, and AI-generated summaries to enhance accuracy and usability. This innovative approach not only improved data reliability and accessibility but also received widespread adoption across the C-suite, driving better decision-making and operational efficiency.
Key Takeaways:
• The team successfully automated executive reporting using Tableau APIs, ensuring 100% accurate, near real-time data delivery with zero manual intervention.
• AI-generated summaries in daily reports provided executives with quick, actionable insights, significantly improving their experience and decision-making efficiency.
• The implementation of QA checks and proactive Slack alerts minimized errors and built trust in the data, enabling the framework to be scaled across multiple executive-level reporting needs.
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