8:00 AM EDT - Wednesday, Apr 10

• Yes

  Operations

  Service

  Public Sector

  Government Cloud

  Agentforce Public Sector

  Automation

  Intermediate

  Breakout

  Yes

  Ind:Public Sector

  Wednesday, Apr 10

  8:00 a.m. Wednesday, Apr 10
  Federal Trailblazers Community: Put Policy into Practice
  The Salesforce Federal Community of Practice is a special forum for government leaders, led by government leaders, promoting collaboration to accelerate productivity with platform development.
  • Wednesday, Apr 108:30 AM - 9:30 AM EDT

    (12:30 PM - 1:30 PM GMT)

    Federal Room (146C)

9:00 AM EDT - Wednesday, Apr 10

• Yes

  Service

  Agentforce Service

  Einstein

  Artificial Intelligence

  Beginner

  Theater

  Yes

  Service

  9:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  3 Tips to Boost Service Team Productivity with AI
  Increase service team productivity with generative AI in their flow of work. Discover three tips that can improve agent effectiveness and the customer experience while reducing cost to serve.
  • Wednesday, Apr 109:00 AM - 9:20 AM EDT

    (1:00 PM - 1:20 PM GMT)

    Theater Two (Campground)
• Yes

  Administrator

  Data

  Beginner

  Theater

  Yes

  Data Cloud & Einstein

  9:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  5 Tips for Getting Started with Data Cloud
  Get five practical tips and takeaways to ignite your Data Cloud implementation — from uncovering impactful use cases and executing on the ingestion to modeling and unlocking all your enterprise data.
  • Wednesday, Apr 109:00 AM - 9:20 AM EDT

    (1:00 PM - 1:20 PM GMT)

    Theater One (Campground)
• Yes

  IT

  Operations

  Service

  Agentforce Field Service

  Agentforce Service

  Customer Relationships

  Intermediate

  Roundtable

  Yes

  Service

  9:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Customer Panel: Why Salesforce Field Service
  Hear candid insights from our customer panel on how and why companies choose Salesforce Field Service. Join us to ask questions and get pro tips for navigating your field service journey.
  • Wednesday, Apr 109:00 AM - 9:40 AM EDT

    (1:00 PM - 1:40 PM GMT)

    Service Lodge (Room 145A)
• Yes

  IT

  Operations

  Public Sector

  Government Cloud

  Security

  Beginner

  Breakout

  Yes

  Ind:Public Sector

  9:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Department of Defense Welcome and Government Cloud Roadmap
  The mission demands speed and security. Learn how to be a fast mover in IT modernization with the latest Salesforce solutions for defense organizations.
  • Wednesday, Apr 109:00 AM - 9:30 AM EDT

    (1:00 PM - 1:30 PM GMT)

    Defense Room (147B)
• Yes

  IT

  Public Sector

  Agentforce Public Sector

  Theater

  Yes

  Sponsors

  9:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  How a State Manages Billions in Funding Using Salesforce
  Learn the specifics of how a state agency simplified grant applications, sped up approvals, and tracked every dollar across numerous grant streams using Salesforce, majorly increasing productivity.
  • Wednesday, Apr 109:00 AM - 9:20 AM EDT

    (1:00 PM - 1:20 PM GMT)

    Theater Three (Campground)
• Yes

  Einstein

  Intro to Salesforce

  Beginner

  Theater

  Yes

  Special

  12:00 p.m. Wednesday, Apr 10

  4:00 p.m. Wednesday, Apr 10

  3:00 p.m. Wednesday, Apr 10

  1:00 p.m. Wednesday, Apr 10

  9:00 a.m. Wednesday, Apr 10

  11:00 a.m. Wednesday, Apr 10

  2:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Introduction to Salesforce: What We Do
  Get an introduction to how Salesforce helps you connect in a whole new way with the power of our portfolio: CRM + AI + Data + Trust.
  • Wednesday, Apr 109:00 AM - 9:10 AM EDT

    (1:00 PM - 1:10 PM GMT)

    Einstein 1 Experience (Campground)
• Yes

  Administrator

  Technology

  Trailhead

  Success Plans

  Intro to Salesforce

  Beginner

  Theater

  Yes

  Trailblazer

  9:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Your Guide to Become a Salesforce Expert
  Get started with the tools and resources you need to learn Salesforce, whether you’re just beginning or looking to accelerate your learning.
  • Wednesday, Apr 109:00 AM - 9:20 AM EDT

    (1:00 PM - 1:20 PM GMT)

    Trailblazer Theater (Campground)
• Yes

  Administrator

  Developer

  Einstein

  Artificial Intelligence

  Beginner

  Theater

  Yes

  Trailblazer

  9:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Build Prompt Builder Templates with Clicks
  Discover AI and prompt engineering basics and learn how to build and deploy prompts in the flow of work with Prompt Builder.
  • Wednesday, Apr 109:30 AM - 9:50 AM EDT

    (1:30 PM - 1:50 PM GMT)

    Trailblazer Theater (Campground)
• Yes

  IT

  Einstein

  Artificial Intelligence

  Intermediate

  Theater

  Yes

  Data Cloud & Einstein

  9:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Close the Trust Gap with the Einstein Trust Layer
  Get an inside look at the Einstein Trust Layer to understand how its features, processes, and policies for security, privacy, safety, and accuracy build trust in Salesforce AI apps and services.
  • Wednesday, Apr 109:30 AM - 9:50 AM EDT

    (1:30 PM - 1:50 PM GMT)

    Theater Two (Campground)
• Yes

  IT

  Service

  Nonprofit

  Public Sector

  Agentforce 360 Platform

  Agentforce Public Sector

  Customer Relationships

  Beginner

  Theater

  Yes

  Ind:Public Sector

  9:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Enhance Citizen Engagement with Digital Experiences
  Only 16% of constituents say government successfully uses technology to improve experiences. Learn how an agency delivers personalized experiences and increases operational efficiencies.
  • Wednesday, Apr 109:30 AM - 9:50 AM EDT

    (1:30 PM - 1:50 PM GMT)

    Public Sector Theater (Campground)
• Yes

  Nonprofit

  Agentforce Nonprofit

  Beginner

  Theater

  Yes

  Ind:Nonprofit

  9:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Nonprofit Trends: How Your Peers Prepare for the Future
  What was the biggest organizational change nonprofits underwent in 2023? Come find out. Let’s discuss the latest trends and opportunities for nonprofits today.
  • Wednesday, Apr 109:30 AM - 9:50 AM EDT

    (1:30 PM - 1:50 PM GMT)

    Theater One (Campground)
• Yes

  Architect

  Developer

  Public Sector

  Technology

  Government Cloud

  Agentforce Public Sector

  Theater

  Yes

  Sponsors

  9:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Salesforce Center of Excellence
  How a Chief Information Officer (CIO) office can make a shared environment simple, manageable, and successful in delivering services across a diverse and complex enterprise.
  • Wednesday, Apr 109:30 AM - 9:50 AM EDT

    (1:30 PM - 1:50 PM GMT)

    Theater Three (Campground)

10:00 AM EDT - Wednesday, Apr 10

• Yes

  Einstein

  Beginner

  Intermediate

  Advanced

  Keynote

  Yes

  Main Keynote

  Available on Salesforce+

  10:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Main Keynote: World Tour Washington, D.C., 2024
  Join Salesforce leaders to learn how everyone can become an Einstein with CRM + AI + Data + Trust.
  • Wednesday, Apr 1010:00 AM - 11:30 AM EDT

    (2:00 PM - 3:30 PM GMT)

    Keynote Room

11:00 AM EDT - Wednesday, Apr 10

• Yes

  Administrator

  IT

  Operations

  Financial Services

  Manufacturing

  Public Sector

  Experience Cloud

  Government Cloud

  Agentforce Public Sector

  Theater

  Yes

  Sponsors

  11:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Build Trust and Elevate Efficiency with Document Automation
  Operational complexity stalls mission success. Discover how document automation empowers government agencies to streamline operations, accelerate public service innovation, and elevate citizen trust.
  • Wednesday, Apr 1011:30 AM - 11:50 AM EDT

    (3:30 PM - 3:50 PM GMT)

    Theater Three (Campground)
• Yes

  IT

  Education

  Public Sector

  Agentforce Education

  Agentforce Public Sector

  Beginner

  Theater

  Yes

  Ind:Public Sector

  11:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  From Fragmented to Flourishing: Connect Student Experiences
  Students expect personalized support and accessible resources to thrive. Hear Department of Defense education leaders share actionable steps to create a unified student experience.
  • Wednesday, Apr 1011:30 AM - 11:50 AM EDT

    (3:30 PM - 3:50 PM GMT)

    Public Sector Theater (Campground)
• Yes

  Service

  Agentforce Service

  Artificial Intelligence

  Beginner

  Hands-on Workshop

  Yes

  Service

  11:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Get Hands-on with Einstein for Service
  Learn how to configure Einstein for Service and how Data Cloud can augment your service team & boost productivity. Get hands-on with trial orgs and receive best-practice coaching from service experts.
  • Wednesday, Apr 1011:30 AM - 12:10 PM EDT

    (3:30 PM - 4:10 PM GMT)

    Service Lodge (Room 145A)
• Yes

  Administrator

  Architect

  Nonprofit

  Agentforce Nonprofit

  Einstein

  Artificial Intelligence

  Intermediate

  Hands-on Workshop

  Yes

  Ind:Nonprofit

  11:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  How Do I Use AI When My Data Is a Mess?
  Interactive breakout on how to turn your nonprofit’s data from unwieldy into useful for AI wins across your enterprise. Learn from success stories and gain tangible takeaways for AI readiness.
  • Wednesday, Apr 1011:30 AM - 12:10 PM EDT

    (3:30 PM - 4:10 PM GMT)

    Salesforce for Nonprofits (Room 147A)
• Yes

  Hands-on Workshop

  Yes

  IT (Platform)

  1:00 p.m. Wednesday, Apr 10

  11:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  How to Use Privacy Center
  Get hands-on with Privacy Center, Salesforce’s FedRAMP-authorized solution to help with DSRs, anonymization, data management, consent management, and more.
  • Wednesday, Apr 1011:30 AM - 12:10 PM EDT

    (3:30 PM - 4:10 PM GMT)

    App Dev & Trusted Services Lodge (Room 145B)
• Yes

  Hands-on Workshop

  Yes

  Data Cloud & Einstein

  Please bring your own computer to participate

  Sessions are first come, first seated

  3:00 p.m. Wednesday, Apr 10

  1:00 p.m. Wednesday, Apr 10

  11:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Ingesting and Harmonizing Data in Data Cloud
  Connect and ingest data into Data Cloud by connecting data streams from Salesforce and non-Salesforce data sources. Learn how to map that data to Data Cloud data model objects.
  Required Equipment: Please bring your own computer to participate
  Sessions are first come, first seated: Sessions are first come, first seated
  • Wednesday, Apr 1011:30 AM - 1:00 PM EDT

    (3:30 PM - 5:00 PM GMT)

    Data Cloud Hands-on Workshops (Room 146A)
• Yes

  Einstein

  Intro to Salesforce

  Beginner

  Theater

  Yes

  Special

  12:00 p.m. Wednesday, Apr 10

  4:00 p.m. Wednesday, Apr 10

  3:00 p.m. Wednesday, Apr 10

  1:00 p.m. Wednesday, Apr 10

  9:00 a.m. Wednesday, Apr 10

  11:00 a.m. Wednesday, Apr 10

  2:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Introduction to Salesforce: What We Do
  Get an introduction to how Salesforce helps you connect in a whole new way with the power of our portfolio: CRM + AI + Data + Trust.
  • Wednesday, Apr 1011:30 AM - 11:40 AM EDT

    (3:30 PM - 3:40 PM GMT)

    Einstein 1 Experience (Campground)
• Yes

  Theater

  Yes

  Trailblazer

  11:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Master 10 Skills as an Effective Salesforce Admin
  Learn the essential knowledge areas and soft skills to effectively drive business outcomes, enhance user productivity, and deliver value to your organization as a Salesforce admin.
  • Wednesday, Apr 1011:30 AM - 11:50 AM EDT

    (3:30 PM - 3:50 PM GMT)

    Trailblazer Theater (Campground)
• Yes

  IT

  Public Sector

  Agentforce MuleSoft

  Integration

  Intermediate

  Roundtable

  Yes

  Automation & Integration

  11:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  MuleSoft for Gov: API Innovation for AI Readiness
  Discuss how to establish foundations to fast-track AI initiatives. Gain insights on driving API adoption, fostering collaboration, and breaking down data silos — internally and across your ecosystem.
  • Wednesday, Apr 1011:30 AM - 12:10 PM EDT

    (3:30 PM - 4:10 PM GMT)

    MuleSoft and Data Cloud Roundtables (Room 140B)
• Yes

  Administrator

  Operations

  Energy and Utilities

  Public Sector

  Agentforce Field Service

  Agentforce Service

  Intro to Salesforce

  Intermediate

  Theater

  Yes

  Service

  11:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Power the Public Sector with Trusted Field Service
  It can be daunting to augment your public service workforce with technology. Join us to explore the next step in your journey with Field Service, now compliant and available on Government Cloud.
  • Wednesday, Apr 1011:30 AM - 11:50 AM EDT

    (3:30 PM - 3:50 PM GMT)

    Theater One (Campground)
• Yes

  Administrator

  Human Resources

  IT

  Education

  Nonprofit

  Technology

  Agentforce Education

  Experience Cloud

  Agentforce Nonprofit

  Agentforce Sales

  Agentforce Service

  Einstein

  Theater

  Yes

  Sponsors

  11:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Unifying Data for Success: 10 KPIs from SF, Event App & LMS
  Learn to track KPIs across Salesforce, event app, and learning management system (LMS) platforms, enabling more informed decision-making, improved customer engagement, and enhanced sales performance.
  • Wednesday, Apr 1011:30 AM - 11:50 AM EDT

    (3:30 PM - 3:50 PM GMT)

    Theater Two (Campground)

12:00 PM EDT - Wednesday, Apr 10

• No

  Architect

  Developer

  IT

  Financial Services

  Healthcare and Life Sciences

  Public Sector

  Agentforce Financial Services

  Government Cloud

  Agentforce Marketing

  Agentforce Sales

  Agentforce Service

  Agentforce Public Sector

  Theater

  Yes

  Sponsors

  12:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Automation-First DevTestOps : Public Sector Success Stories
  Apps range from mainframe and desktop all the way to modern apps like Salesforce; learn how to achieve end-to-end Automated QA and hear real stories of Public Sector QA transformations enabling CI/CD.
  • Wednesday, Apr 1012:00 PM - 12:20 PM EDT

    (4:00 PM - 4:20 PM GMT)

    Theater Three (Campground)
• Yes

  IT

  Government Cloud

  Agentforce MuleSoft

  Data

  Beginner

  Theater

  Yes

  Ind:Public Sector

  12:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Get More from Legacy with Modern Integration
  As missions and needs evolve, systems need to keep up. Learn how to keep up with the pace of change and mission needs with a revamp of legacy systems with integrations, scalable apps, and automation.
  • Wednesday, Apr 1012:00 PM - 12:20 PM EDT

    (4:00 PM - 4:20 PM GMT)

    Public Sector Theater (Campground)
• Yes

  Administrator

  IT

  Success Plans

  Salesforce on Salesforce

  Beginner

  Theater

  Yes

  Salesforce on Salesforce

  12:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  How Salesforce Measures Customer Success
  Get an inside look into how Salesforce measures customer success and delivers valuable insights to help you meet your goals faster with CRM + AI + Data + Trust.
  • Wednesday, Apr 1012:00 PM - 12:20 PM EDT

    (4:00 PM - 4:20 PM GMT)

    Theater One (Campground)
• Yes

  Einstein

  Intro to Salesforce

  Beginner

  Theater

  Yes

  Special

  12:00 p.m. Wednesday, Apr 10

  4:00 p.m. Wednesday, Apr 10

  3:00 p.m. Wednesday, Apr 10

  1:00 p.m. Wednesday, Apr 10

  9:00 a.m. Wednesday, Apr 10

  11:00 a.m. Wednesday, Apr 10

  2:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Introduction to Salesforce: What We Do
  Get an introduction to how Salesforce helps you connect in a whole new way with the power of our portfolio: CRM + AI + Data + Trust.
  • Wednesday, Apr 1012:00 PM - 12:10 PM EDT

    (4:00 PM - 4:10 PM GMT)

    Einstein 1 Experience (Campground)
• Yes

  Administrator

  Developer

  Data

  Beginner

  Theater

  Yes

  Trailblazer

  12:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Intro to Data Cloud for Admins and Developers
  Learn how Data Cloud works and why it is the single source of truth that drives success across Customer 360 and beyond.
  • Wednesday, Apr 1012:00 PM - 12:20 PM EDT

    (4:00 PM - 4:20 PM GMT)

    Trailblazer Theater (Campground)
• Yes

  Data Analyst

  IT

  Tableau

  Artificial Intelligence

  Beginner

  Theater

  Yes

  Tableau

  12:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Personalize insights for everyone with Tableau Pulse
  Business users need data insights that are relevant and easy to understand to make decisions fast. Learn how Tableau Pulse uses AI to help our customers bring intelligence to everyone’s flow of work.
  • Wednesday, Apr 1012:00 PM - 12:20 PM EDT

    (4:00 PM - 4:20 PM GMT)

    Theater Two (Campground)
• Yes

  IT

  Public Sector

  Government Cloud

  Security

  Beginner

  Theater

  Yes

  Ind:Public Sector

  12:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Government Cloud Roadmap: Innovate at the Speed of Mission
  Learn how Salesforce unlocks innovation for U.S. public sector organizations while helping to meet stringent compliance and cybersecurity requirements.
  • Wednesday, Apr 1012:30 PM - 12:50 PM EDT

    (4:30 PM - 4:50 PM GMT)

    Public Sector Theater (Campground)
• Yes

  Administrator

  Developer

  Agentforce 360 Platform

  Beginner

  Theater

  Yes

  Trailblazer

  12:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Introduction to Low-Code App Development and Automation
  Build and automate apps fast with clicks, not code. Learn app building fundamentals and get ready to flex your process automation skills to build your first flow.
  • Wednesday, Apr 1012:30 PM - 12:50 PM EDT

    (4:30 PM - 4:50 PM GMT)

    Trailblazer Theater (Campground)
• Yes

  IT

  Operations

  Product Management

  Education

  Healthcare and Life Sciences

  Nonprofit

  Agentforce Education

  Agentforce Health

  Agentforce Nonprofit

  Theater

  Yes

  Sponsors

  12:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Operational Efficiency with the National Ability Center
  Discover how our centralized scheduling solution has supported and improved reservation management, addressing inefficiencies, with a 100% Salesforce native solution.
  • Wednesday, Apr 1012:30 PM - 12:50 PM EDT

    (4:30 PM - 4:50 PM GMT)

    Theater Three (Campground)
• Yes

  IT

  Operations

  Einstein

  Professional Services (Product)

  Artificial Intelligence

  Beginner

  Theater

  Yes

  Customer Success & Partners

  12:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Strategic Planning for AI Success
  Generative AI can transform customer engagement but only if companies learn to harness it. See how Salesforce experts help customers shape their AI strategy and build the roadmap to make it real.
  • Wednesday, Apr 1012:30 PM - 12:50 PM EDT

    (4:30 PM - 4:50 PM GMT)

    Theater One (Campground)
• Yes

  Administrator

  Sales

  Manufacturing

  Public Sector

  Agentforce Manufacturing

  Agentforce 360 Platform

  Intro to Salesforce

  Beginner

  Theater

  Yes

  Ind:Manufacturing

  12:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Unifying the Manufacturing Value Chain
  Discover the newest Salesforce innovations for manufacturers, built on the world’s #1 CRM platform. Strategy, roadmap, and demo round out the session as we look to the future of manufacturing.
  • Wednesday, Apr 1012:30 PM - 12:50 PM EDT

    (4:30 PM - 4:50 PM GMT)

    Theater Two (Campground)
• Yes

  Service

  Agentforce Field Service

  Beginner

  Hands-on Workshop

  Yes

  Service

  12:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Get Hands-on with Field Service
  Learn the latest in mobile and automation to empower front-line teams. See how technicians use productivity tools, safety checklists, workflows, LWCs & knowledge. Please bring your Android or iPhone.
  • Wednesday, Apr 1012:40 PM - 1:20 PM EDT

    (4:40 PM - 5:20 PM GMT)

    Service Lodge (Room 145A)
• Yes

  Hands-on Workshop

  Yes

  IT (Platform)

  12:00 p.m. Wednesday, Apr 10

  4:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  How to Use Security Center
  Get hands-on with Security Center, Salesforce’s FedRAMP-authorized solution to enhance governance and security monitoring for sensitive government data.
  • Wednesday, Apr 1012:40 PM - 1:20 PM EDT

    (4:40 PM - 5:20 PM GMT)

    App Dev & Trusted Services Lodge (Room 145B)
• Yes

  Developer

  IT

  Healthcare and Life Sciences

  Public Sector

  Agentforce Health

  Agentforce MuleSoft

  Integration

  Intermediate

  Roundtable

  Yes

  Automation & Integration

  12:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  QHINs to HIEs: Decoding the ABCs of Public Health Data
  Sit down with MuleSoft and designated QHIN Kno2 as we discuss interoperability across patient data networks. See how to use our prebuilt integrations to improve health outcomes across communities.
  • Wednesday, Apr 1012:40 PM - 1:20 PM EDT

    (4:40 PM - 5:20 PM GMT)

    MuleSoft and Data Cloud Roundtables (Room 140B)

1:00 PM EDT - Wednesday, Apr 10

• Yes

  Administrator

  Developer

  Agentforce 360 Platform

  Beginner

  Theater

  Yes

  IT (Platform)

  1:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Build Enterprise Apps on Salesforce Quickly and Securely
  Learn how Sandboxes and Data Mask help ensure healthy DevOps, application lifecycle management (ALM), and data governance practices on Salesforce.
  • Wednesday, Apr 101:00 PM - 1:20 PM EDT

    (5:00 PM - 5:20 PM GMT)

    Theater Two (Campground)
• Yes

  Commerce

  Manufacturing

  Retail

  Agentforce Commerce

  Artificial Intelligence

  Intermediate

  Theater

  Yes

  Commerce

  1:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Drive AI-Powered Commerce Growth and Productivity
  Generative AI has taken the world and product roadmaps by storm. Learn more about the latest AI technology that Commerce Cloud is delivering to enable growth and productivity at scale.
  • Wednesday, Apr 101:00 PM - 1:20 PM EDT

    (5:00 PM - 5:20 PM GMT)

    Theater One (Campground)
• Yes

  Architect

  IT

  Operations

  Public Sector

  Government Cloud

  Data Cloud

  Agentforce Public Sector

  Breakout

  Yes

  Sponsors

  1:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Enhancing Citizen Services Through Responsible Generative AI
  Citizen expectations for efficient, personalized government services are increasing. Using expert demos, research, and examples, explore strategies for implementing trustworthy AI in citizen services.
  • Wednesday, Apr 101:00 PM - 1:30 PM EDT

    (5:00 PM - 5:30 PM GMT)

    Breakout Two (Keynote Room)
• Yes

  Developer

  Agentforce 360 Platform

  Beginner

  Theater

  Yes

  Trailblazer

  1:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Get Started with Salesforce Development
  From Apex to Lightning Web Components, building apps on the Salesforce Platform is faster than ever. Get an overview of the best developer features and learn how to get started.
  • Wednesday, Apr 101:00 PM - 1:20 PM EDT

    (5:00 PM - 5:20 PM GMT)

    Trailblazer Theater (Campground)
• Yes

  IT

  Service

  Public Sector

  Government Cloud

  Agentforce Public Sector

  Customer Relationships

  Beginner

  Breakout

  Yes

  Ind:Public Sector

  Available on Salesforce+

  1:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Government Keynote: Build Constituent Trust and Connection
  Governments must be equipped to respond faster and with more efficiency than ever. See how agencies are adapting faster and transforming government experiences with CRM + AI + Data + Trust.
  • Wednesday, Apr 101:00 PM - 1:30 PM EDT

    (5:00 PM - 5:30 PM GMT)

    Breakout One (Keynote Room)
• Yes

  Einstein

  Intro to Salesforce

  Beginner

  Theater

  Yes

  Special

  12:00 p.m. Wednesday, Apr 10

  4:00 p.m. Wednesday, Apr 10

  3:00 p.m. Wednesday, Apr 10

  1:00 p.m. Wednesday, Apr 10

  9:00 a.m. Wednesday, Apr 10

  11:00 a.m. Wednesday, Apr 10

  2:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Introduction to Salesforce: What We Do
  Get an introduction to how Salesforce helps you connect in a whole new way with the power of our portfolio: CRM + AI + Data + Trust.
  • Wednesday, Apr 101:00 PM - 1:10 PM EDT

    (5:00 PM - 5:10 PM GMT)

    Einstein 1 Experience (Campground)
• Yes

  Administrator

  Agentforce Nonprofit

  Beginner

  Theater

  Yes

  Ind:Nonprofit

  1:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  The New Nonprofit Cloud Roadmap Session
  Hear about the new innovations in Nonprofit Cloud across programs, case management, grants, fundraising, and outcomes, and learn about what we’re rolling out next.
  • Wednesday, Apr 101:00 PM - 1:20 PM EDT

    (5:00 PM - 5:20 PM GMT)

    Public Sector Theater (Campground)
• Yes

  Architect

  Public Sector

  Government Cloud

  Theater

  Yes

  Sponsors

  1:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Triangulating DevOps, AI, and Trust for the U.S. Government
  Find out how Copado — the only Salesforce DevOps solution on FedRAMP — joins forces with government organizations to build trust and security across development, AI, compliance, and data management.
  • Wednesday, Apr 101:00 PM - 1:20 PM EDT

    (5:00 PM - 5:20 PM GMT)

    Theater Three (Campground)
• Yes

  IT

  Public Sector

  Tableau

  Data Culture

  Beginner

  Theater

  Yes

  Ind:Public Sector

  1:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  How to Build and Scale a Data Culture in Public Sector
  Public sector organizations need to make critical decisions with speed and scale. Learn from Department of Defense leaders on how to unlock data for actionable insights and fast decision-making.
  • Wednesday, Apr 101:30 PM - 1:50 PM EDT

    (5:30 PM - 5:50 PM GMT)

    Public Sector Theater (Campground)
• Yes

  Hands-on Workshop

  Yes

  Data Cloud & Einstein

  Please bring your own computer to participate

  Sessions are first come, first seated

  3:00 p.m. Wednesday, Apr 10

  1:00 p.m. Wednesday, Apr 10

  11:00 a.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Ingesting and Harmonizing Data in Data Cloud
  Connect and ingest data into Data Cloud by connecting data streams from Salesforce and non-Salesforce data sources. Learn how to map that data to Data Cloud data model objects.
  Required Equipment: Please bring your own computer to participate
  Sessions are first come, first seated: Sessions are first come, first seated
  • Wednesday, Apr 101:30 PM - 3:00 PM EDT

    (5:30 PM - 7:00 PM GMT)

    Data Cloud Hands-on Workshops (Room 146A)
• Yes

  Administrator

  Developer

  Data

  Beginner

  Theater

  Yes

  Trailblazer

  1:00 p.m. Wednesday, Apr 10

  Wednesday, Apr 10
  Intro to Data Cloud for Admins and Developers
  Learn how Data Cloud works and why it is the single source of truth that drives success across Customer 360 and beyond.
  • Wednesday, Apr 101:30 PM - 1:50 PM EDT

    (5:30 PM - 5:50 PM GMT)

    Trailblazer Theater (Campground)